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Eda Gurel- Atay Lynn R. Kahle

Published by Delhi Book Store

ISBN 10: 9382423818 ISBN 13: 9789382423812

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From: Majestic Books (London, ,, United Kingdom)

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About this Item: Delhi Book Store. Condition: New. Seller Inventory # 94562453

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Lynn R. Kahle, Eda Gurel-atay

Published by Taylor Francis Inc, United States (2013)

ISBN 10: 0765636816 ISBN 13: 9780765636812

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From: The Book Depository (London, United Kingdom)

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About this Item: Taylor Francis Inc, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy. Seller Inventory # AA69780765636812

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Lynn R. Kahle, Eda Gurel-atay

Published by Taylor Francis Inc, United States (2013)

ISBN 10: 0765636816 ISBN 13: 9780765636812

New Paperback

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From: Book Depository International (London, United Kingdom)

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About this Item: Taylor Francis Inc, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy. Seller Inventory # AA69780765636812

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Lynn R. Kahle, Eda Gurel-atay

Published by Taylor Francis Inc, United States (2013)

ISBN 10: 0765636816 ISBN 13: 9780765636812

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From: Book Depository hard to find (London, United Kingdom)

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About this Item: Taylor Francis Inc, United States, 2013. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy. Seller Inventory # BTE9780765636812

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Lynn R. Kahle & Eda Gurel-Atay (Eds)

Published by DBS Imprints/Delhi Book Store (2014)

ISBN 10: 9382423818 ISBN 13: 9789382423812

New Hardcover First Edition

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: DBS Imprints/Delhi Book Store, 2014. Hardcover. Condition: New. First edition. Printed Pages: 295. Seller Inventory # 84742

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Lynn R. Kahle and Eda Gurel- Atay,,

Published by DBS IMPRINT (2014)

ISBN 10: 9382423818 ISBN 13: 9789382423812

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About this Item: DBS IMPRINT, 2014. Condition: New. 1st. Seller Inventory # DBS-9789382423812

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Lynn R. Kahle and Eda Gurel- Atay,,

Published by DBS IMPRINT (2014)

ISBN 10: 9382423818 ISBN 13: 9789382423812

New First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: DBS IMPRINT, 2014. Condition: New. 1st. Seller Inventory # DBS-9789382423812

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Lynn R. Kahle & Eda Gurel-Atay (Eds)

Published by DBS Imprints/Delhi Book Store (2014)

ISBN 10: 9382423818 ISBN 13: 9789382423812

New Hardcover First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: DBS Imprints/Delhi Book Store, 2014. Hardcover. Condition: New. First edition. Printed Pages: 295. Seller Inventory # 84742

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Kahle, Lynn R. (Editor)/ Gurel-atay, Eda (Editor)

Published by M E Sharpe Inc (2013)

ISBN 10: 0765636816 ISBN 13: 9780765636812

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: M E Sharpe Inc, 2013. Paperback. Condition: Brand New. 302 pages. 8.75x6.00x0.75 inches. In Stock. Seller Inventory # __0765636816

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Lynn R. Kahle, Eda Gurel-Atay

Published by Routledge 2013-11-30 (2013)

ISBN 10: 0765636816 ISBN 13: 9780765636812

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: Routledge 2013-11-30, 2013. Condition: New. Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-ING-28198064

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Kahle, Lynn R; Gurel-Atay, Eda

Published by Routledge

ISBN 10: 0765636816 ISBN 13: 9780765636812

New PAPERBACK

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From: Russell Books (Victoria, BC, Canada)

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About this Item: Routledge. PAPERBACK. Condition: New. 0765636816 Special order direct from the distributor. Seller Inventory # ING9780765636812

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Lynn R. Kahle & Eda Gurel-Atay (Eds)

Published by DBS Imprints/Delhi Book Store (2014)

New Hardcover First Edition

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: DBS Imprints/Delhi Book Store, 2014. Hardcover. Condition: New. First edition. Printed Pages: 295. Seller Inventory # 84742

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Lynn R Kahle; Eda Gurel-Atay

Published by Routledge (2013)

ISBN 10: 0765636816 ISBN 13: 9780765636812

Used Softcover First Edition

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From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: Routledge, 2013. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0765636816-2-4

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Kahle, Lynn R; Gurel-Atay, Eda

Published by Routledge

ISBN 10: 0765636816 ISBN 13: 9780765636812

Used PAPERBACK

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From: Cloud 9 Books (Wellington, FL, U.S.A.)

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About this Item: Routledge. PAPERBACK. Condition: Fine. 0765636816 Like New Condition. Seller Inventory # LN7.0332061

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Kahle, Lynn R; Gurel-Atay, Eda

Published by Routledge

ISBN 10: 0765636816 ISBN 13: 9780765636812

New PAPERBACK

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From: Cloud 9 Books (Wellington, FL, U.S.A.)

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About this Item: Routledge. PAPERBACK. Condition: New. 0765636816 New Condition. Seller Inventory # NEW7.0332061

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Lynn R. Kahle, Eda Gurel-atay

Published by Taylor Francis Inc, United States (2013)

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover

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From: Book Depository International (London, United Kingdom)

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About this Item: Taylor Francis Inc, United States, 2013. Hardback. Condition: New. New. Language: English . Brand New Book. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy. Seller Inventory # AAS9780765636805

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Lynn R. Kahle, Eda Gurel-atay

Published by Taylor Francis Inc, United States (2013)

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover

Quantity Available: 1

From: The Book Depository (London, United Kingdom)

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About this Item: Taylor Francis Inc, United States, 2013. Hardback. Condition: New. New. Language: English . Brand New Book. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy. Seller Inventory # AAS9780765636805

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Kahle, Lynn R; Gurel-Atay, Eda

Published by Routledge (2014)

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Routledge, 2014. Hardcover. Condition: New. Seller Inventory # INGM9780765636805

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Kahle, Lynn R. (Editor)/ Gurel-atay, Eda (Editor)

Published by M E Sharpe Inc (2013)

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: M E Sharpe Inc, 2013. Hardcover. Condition: Brand New. 320 pages. 9.00x6.25x1.00 inches. In Stock. Seller Inventory # __0765636808

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Kahle, Lynn R. (Editor)/ Gurel-atay, Eda (Editor)

Published by M E Sharpe Inc (2013)

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: M E Sharpe Inc, 2013. Hardcover. Condition: Brand New. 320 pages. 9.00x6.25x1.00 inches. In Stock. Seller Inventory # z-0765636808

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Lynn R Kahle; Eda Gurel-Atay

Published by Routledge (2013)

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover First Edition

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About this Item: Routledge, 2013. Condition: New. Seller Inventory # TH9780765636805

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Kahle, Lynn R; Gurel-Atay, Eda

Published by Routledge

ISBN 10: 0765636808 ISBN 13: 9780765636805

New Hardcover

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From: Russell Books (Victoria, BC, Canada)

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About this Item: Routledge. Hardcover. Condition: New. 0765636808 Special order direct from the distributor. Seller Inventory # ING9780765636805

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Results (1 - 22) of 22