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M.G. Parameswaran

Published by McGraw-Hill Education (2009)

ISBN 10: 0070147949 ISBN 13: 9780070147942

Softcover
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Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

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About this Item: McGraw-Hill Education, 2009. Softcover. Condition: New. First edition. This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and advertising in particular, and provides rich insights into diverse products and consumer behavior patterns More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their `market thinking? to `deliver better results in the market place.? The book is lucid, written in an interactive, or rather conversational style, and is meant for light reading. It is also fairly well-organized, and each section ends with a set of self-help questions to test the `CQ (Change Quotient)? of entrepreneurs and managers, i.e., their understanding of trends, structure, and geographical extent of markets; competition and competitors? strategies; innovation; marketability and reach of products and services and their delivery systems; consumer profiles and preferences; promotional role of media; recruitment, training and team building; brand building and advertising management etc. Table of contents Section I: Changing Consumers 1. Post-Liberators: Are We Ready to Speak their Language? 2. In the Name of the Father 3. The Consumer is Not Your Wife 4. Movies Weave their Magic Once More 5. Desperate housewives of India yearn to Do More for Families 6. Of Planned Purchases, Shopping Lists and Modern Retail Formats 7. The Low Involvement Hurdle 8. Talkative Indian Fuel Mobile Phone Revolution Section II: Changing Markets 1. Will the Growth Momentum Last? 2. Snack Whack 3. A Shop that Sells Shops 4. To Be or Not to Be 5. The Massification of Luxury 6. Think Big: A New Angle to the Price-Value Equation 7. Marketing Plastic Money Section III: Changing Marketing 1. Making Marketing Measure Up 2. Making Marketing Magical Again 3. The Changing Face of branding: Can You Face It? 4. Not Playing by the Rules 5. Innovation Networking for Net Results 6. The Flypaper for Associations 7. Eight Steps to Eight Seconds 8. Integrating in a Disintegrating World Section IV: Changing Advertising 1. Getting the Best Out of Your Advertising Agency! 2. Building a Better India-With Better Advertising 3. Advertising-Cinderella or Sita? 4. Managing Advertising through Economic Turbulence 5. A Value Proposition 6. A Voice in the Boardroom 7. Looking for the Right Ad Agency 8. How to Become the Favourite Client 9. Who has the Last Word? 10. Tight Briefs Fit Better 11. Judging Creative 12. Who Needs Client Servicing? 13. Winds of Change 14. 3Ms of Advertising 2010 Printed Pages: 212. Seller Inventory # 22960

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International Edition
International Edition

Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

ISBN 10: 9332542201 ISBN 13: 9789332542204

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About this Item: 2015. Soft cover. Condition: As New. Dust Jacket Condition: As New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA8209-U

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International Edition
International Edition

M.G. Parameswaran

ISBN 10: 0070223947 ISBN 13: 9780070223943

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About this Item: Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1429926

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M.G. Parameswaran

Published by McGraw-Hill Education (2008)

ISBN 10: 0070223947 ISBN 13: 9780070223943

Softcover
First Edition
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From: BookVistas (New Delhi, DELHI, India)

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About this Item: McGraw-Hill Education, 2008. Softcover. Condition: New. First edition. M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will all have something to learn from it. A particular point of interest to a non-Indian reader is that the cases featured in the book are all India-either local brands from international manufacturers or local brands from local manufacturers. These all have great intrinsic interest, but they demonstrate essentially the similarities-not the differences-in best practice between the Indian and Western worlds.? Prof. John Philip Jones Syracuse University, New Yourk ?Advertising is salesmanship in print? Today, Indian advertising presents a kaleidoscope of imagery-global brands battling local brands, regional brands battling national brands, ?value? brands battling ?better value? brands. Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-ULKA advertising agency, that put some companies and products on the brand map. Written in a user friendly style, the book highlights the concept and dwells on the process of genesis of a brand, where it emerges from the shadows of anonymity into limelight of brand equity. The concepts and cases have been described in 6 sections, including fundamentals to: # Making advertising work # Making consumer product advertising work # Making consumer durable advertising work # Making business-to-business advertising work Table of contents Introduction Chapter 1. Brand Building Consumer Product Advertising Chapter 2. Brand Building Consumer Durables Advertising Chapter 3. Brand Building Services Advertising Chapter 4. Brand Building Corporate Advertising Chapter 5. Brand Building Rural Inputs Advertising Chapter 6. Advertising Beyond Brands Glossary Printed Pages: 0. Seller Inventory # 22966

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M.G. Parameswaran

Published by McGraw-Hill Education (2009)

ISBN 10: 0070147949 ISBN 13: 9780070147942

Softcover
First Edition
New

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: McGraw-Hill Education, 2009. Softcover. Condition: New. First edition. This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and advertising in particular, and provides rich insights into diverse products and consumer behavior patterns More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their `market thinking? to `deliver better results in the market place.? The book is lucid, written in an interactive, or rather conversational style, and is meant for light reading. It is also fairly well-organized, and each section ends with a set of self-help questions to test the `CQ (Change Quotient)? of entrepreneurs and managers, i.e., their understanding of trends, structure, and geographical extent of markets; competition and competitors? strategies; innovation; marketability and reach of products and services and their delivery systems; consumer profiles and preferences; promotional role of media; recruitment, training and team building; brand building and advertising management etc. Table of contents Section I: Changing Consumers 1. Post-Liberators: Are We Ready to Speak their Language? 2. In the Name of the Father 3. The Consumer is Not Your Wife 4. Movies Weave their Magic Once More 5. Desperate housewives of India yearn to Do More for Families 6. Of Planned Purchases, Shopping Lists and Modern Retail Formats 7. The Low Involvement Hurdle 8. Talkative Indian Fuel Mobile Phone Revolution Section II: Changing Markets 1. Will the Growth Momentum Last? 2. Snack Whack 3. A Shop that Sells Shops 4. To Be or Not to Be 5. The Massification of Luxury 6. Think Big: A New Angle to the Price-Value Equation 7. Marketing Plastic Money Section III: Changing Marketing 1. Making Marketing Measure Up 2. Making Marketing Magical Again 3. The Changing Face of branding: Can You Face It? 4. Not Playing by the Rules 5. Innovation Networking for Net Results 6. The Flypaper for Associations 7. Eight Steps to Eight Seconds 8. Integrating in a Disintegrating World Section IV: Changing Advertising 1. Getting the Best Out of Your Advertising Agency! 2. Building a Better India-With Better Advertising 3. Advertising-Cinderella or Sita? 4. Managing Advertising through Economic Turbulence 5. A Value Proposition 6. A Voice in the Boardroom 7. Looking for the Right Ad Agency 8. How to Become the Favourite Client 9. Who has the Last Word? 10. Tight Briefs Fit Better 11. Judging Creative 12. Who Needs Client Servicing? 13. Winds of Change 14. 3Ms of Advertising 2010 Printed Pages: 212. Seller Inventory # 22960

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Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

ISBN 10: 9332542201 ISBN 13: 9789332542204

Softcover
New

Quantity Available: > 20

From: Wagon Of Deals (Edmonton, AB, Canada)

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International Edition
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About this Item: 2015. Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA8209

More information about this seller | Contact this seller 6.

M.G. Parameswaran

Published by McGraw-Hill Education (2005)

ISBN 10: 0070583226 ISBN 13: 9780070583221

Softcover
First Edition
New

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: McGraw-Hill Education, 2005. Softcover. Condition: New. First edition. Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India? Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies. The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well. Table of contents 1. Building Brand Value ? Introduction 2. Brand Building Pentagon ? Five Steps 3. Brand Appraisal ? Step One of Brand Building Pentagon 4. Brand Definition ? Step Two of Brand Building Pentagon 5. Brand Articulation ? Step Three of Brand Building Pentagon 6. Brand Measurement ? Step Four of Brand Building Pentagon 7. Brand Expansion ? Step Five of Brand Building Pentagon 8. Brand Execution ? Getting it All Together Printed Pages: 412. Seller Inventory # 22962

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Ambi M.G. Parameswaran,Kevin Lane Keller

Published by Pearson Education (2015)

ISBN 10: 9332542201 ISBN 13: 9789332542204

Softcover
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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Pearson Education, 2015. Softcover. Condition: New. 4th edition. The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include: Marketing in a recession Brand communities Luxury branding Brand characters Brand personas Brand makeovers Shopper marketing Person branding Social currency Brand potential Brand extension scorecard Culture and branding Brand flashbacks Future brand priorities Printed Pages: 616. Seller Inventory # 103113

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M.G. Parameswaran

Published by McGraw-Hill Education (2008)

ISBN 10: 0070223947 ISBN 13: 9780070223943

Softcover
First Edition
New

Quantity Available: > 20

From: Sanctum Books (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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About this Item: McGraw-Hill Education, 2008. Softcover. Condition: New. First edition. M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will all have something to learn from it. A particular point of interest to a non-Indian reader is that the cases featured in the book are all India-either local brands from international manufacturers or local brands from local manufacturers. These all have great intrinsic interest, but they demonstrate essentially the similarities-not the differences-in best practice between the Indian and Western worlds.? Prof. John Philip Jones Syracuse University, New Yourk ?Advertising is salesmanship in print? Today, Indian advertising presents a kaleidoscope of imagery-global brands battling local brands, regional brands battling national brands, ?value? brands battling ?better value? brands. Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-ULKA advertising agency, that put some companies and products on the brand map. Written in a user friendly style, the book highlights the concept and dwells on the process of genesis of a brand, where it emerges from the shadows of anonymity into limelight of brand equity. The concepts and cases have been described in 6 sections, including fundamentals to: # Making advertising work # Making consumer product advertising work # Making consumer durable advertising work # Making business-to-business advertising work Table of contents Introduction Chapter 1. Brand Building Consumer Product Advertising Chapter 2. Brand Building Consumer Durables Advertising Chapter 3. Brand Building Services Advertising Chapter 4. Brand Building Corporate Advertising Chapter 5. Brand Building Rural Inputs Advertising Chapter 6. Advertising Beyond Brands Glossary Printed Pages: 0. Seller Inventory # 22966

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M.G. Parameswaran

Published by McGraw-Hill Education (2005)

ISBN 10: 0070583226 ISBN 13: 9780070583221

Softcover
First Edition
New

Quantity Available: > 20

From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: McGraw-Hill Education, 2005. Softcover. Condition: New. First edition. Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India? Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies. The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well. Table of contents 1. Building Brand Value ? Introduction 2. Brand Building Pentagon ? Five Steps 3. Brand Appraisal ? Step One of Brand Building Pentagon 4. Brand Definition ? Step Two of Brand Building Pentagon 5. Brand Articulation ? Step Three of Brand Building Pentagon 6. Brand Measurement ? Step Four of Brand Building Pentagon 7. Brand Expansion ? Step Five of Brand Building Pentagon 8. Brand Execution ? Getting it All Together Printed Pages: 412. Seller Inventory # 22962

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International Edition
International Edition

M.G. Parameswaran

ISBN 10: 0074633384 ISBN 13: 9780074633380

Softcover
First Edition
New

Quantity Available: > 20

From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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International Edition
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About this Item: Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # ABUS1429926

More information about this seller | Contact this seller 11.

Ambi M.G. Parameswaran,Kevin Lane Keller

Published by Pearson Education (2015)

ISBN 10: 9332542201 ISBN 13: 9789332542204

Softcover
New

Quantity Available: > 20

From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Pearson Education, 2015. Softcover. Condition: New. 4th edition. The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include: Marketing in a recession Brand communities Luxury branding Brand characters Brand personas Brand makeovers Shopper marketing Person branding Social currency Brand potential Brand extension scorecard Culture and branding Brand flashbacks Future brand priorities Printed Pages: 616. Seller Inventory # 103113

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International Edition
International Edition

M.G. Parameswaran & Kinjal Medh

ISBN 10: 0070707138 ISBN 13: 9780070707139

Softcover
First Edition
New

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1466707

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M. G Parameswaran

Published by McGraw Hill Education (India) Private Limited (2006)

ISBN 10: 0070583226 ISBN 13: 9780070583221

Softcover
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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: McGraw Hill Education (India) Private Limited, 2006. Condition: New. book. Seller Inventory # M0070583226

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Mr. M G Parameswaran

Published by Tata McGraw-Hill Education Private Limited (2011)

ISBN 10: 1259005666 ISBN 13: 9781259005664

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About this Item: Tata McGraw-Hill Education Private Limited, 2011. Condition: New. book. Seller Inventory # M1259005666

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M G Parameswaran

Published by TMH

ISBN 10: 0070474095 ISBN 13: 9780070474093

Used
Softcover

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From: ThriftBooks - Free State (Halethorpe, MD, U.S.A.)

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About this Item: TMH. Paperback. Condition: Good. Dust Cover Missing. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Seller Inventory # G0070474095I3N01

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M. G Parameswaran

Published by McGraw Hill Education (India) Private Limited

ISBN 10: 0070583226 ISBN 13: 9780070583221

Used
Softcover

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About this Item: McGraw Hill Education (India) Private Limited. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0070583226I4N00

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Parameswaran, M. G

Published by Tata McGraw-Hill Pub. Co

ISBN 10: 0074633384 ISBN 13: 9780074633380

Used
Hardcover

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From: ThriftBooks (Auburn, WA, U.S.A.)

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About this Item: Tata McGraw-Hill Pub. Co. Hardcover. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0074633384I2N00

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M. G Parameswaran

Published by Tata McGraw-Hill Pub. Co (2001)

ISBN 10: 0074633384 ISBN 13: 9780074633380

Used
Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Tata McGraw-Hill Pub. Co, 2001. Hardcover. Condition: Used: Good. Seller Inventory # SONG0074633384

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