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Wills, Peter A., Birks, David F., Malhotra, Naresh K

Published by Pearson (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

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From: Fifth_Avenue (Burton Upon Trent, United Kingdom)

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About this Item: Pearson, 2013. Paperback. Condition: Good. Unread copy in good condition. There is a tear to the cover and some shelf wear. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. November2017. Seller Inventory # mon0000148658

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Malhotra, Naresh K., Birks, David F., Wills, Peter

Published by FT Press

ISBN 10: 0273725858 ISBN 13: 9780273725855

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From: Phatpocket Limited (Waltham Abbey, HERTS, United Kingdom)

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About this Item: FT Press. Condition: Acceptable. Used - Acceptable. Ex-library with wear and barcode page may have been removed. Seller Inventory # Z1-S-026-02446

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Naresh K. Malhotra, David F. Birks, Peter A. Wills

Published by Pearson Education Limited, United Kingdom (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

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About this Item: Pearson Education Limited, United Kingdom, 2013. Paperback. Condition: New. Language: English . Brand New Book. This new book offers all the authority of Naresh Malhotra s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research. Seller Inventory # AAK9780273724339

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Naresh K. Malhotra, David F. Birks, Peter A. Wills

Published by Pearson Education Limited, United Kingdom (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

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Quantity Available: 10

From: The Book Depository (London, United Kingdom)

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About this Item: Pearson Education Limited, United Kingdom, 2013. Paperback. Condition: New. Language: English . Brand New Book. This new book offers all the authority of Naresh Malhotra s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research. Seller Inventory # AAK9780273724339

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International Edition
International Edition

Malhotra, Naresh K.; Birks, David F.; Wills, Peter A.

Published by U.S.A.: Pearson Education Limited (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

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From: Supernew USA (Bangkok, ., Thailand)

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About this Item: U.S.A.: Pearson Education Limited, 2013. Soft cover. Condition: New. Dust Jacket Condition: New. New, International Edition, Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0273724339

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Malhotra, Naresh K.; Birks, David F.; Wills, Peter

Published by Pearson Education Limited (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

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About this Item: Pearson Education Limited, 2013. Condition: New. Num Pages: 496 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 264 x 195 x 18. Weight in Grams: 912. . 2013. Paperback. . . . . . Seller Inventory # V9780273724339

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Malhotra, Naresh K.; Birks, David F.; Wills, Peter

Published by Pearson Education Limited

ISBN 10: 0273724339 ISBN 13: 9780273724339

New Softcover

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From: Kennys Bookstore (Olney, MD, U.S.A.)

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About this Item: Pearson Education Limited. Condition: New. Num Pages: 496 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 264 x 195 x 18. Weight in Grams: 912. . 2013. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780273724339

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Naresh K. Malhotra, David F. Birks, Peter A. Wills,

ISBN 10: 0273724339 ISBN 13: 9780273724339

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: Paperback. Condition: New. Not Signed; This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, studen. book. Seller Inventory # ria9780273724339_rkm

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Naresh K. Malhotra; David F. Birks; Peter A. Wills

Published by Pearson Education Limited (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

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About this Item: Pearson Education Limited, 2013. Condition: New. Seller Inventory # GH9780273724339

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Naresh K. Malhotra; David F. Birks; Peter A. Wills

Published by Pearson Education (2013)

ISBN 10: 0273724339 ISBN 13: 9780273724339

New Paperback

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Pearson Education, 2013. Paperback. Condition: New. book. Seller Inventory # M0273724339

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Malhotra, Naresh K./ Birks, David F./ Wills, Peter

Published by Pearson Education (2012)

ISBN 10: 0273725858 ISBN 13: 9780273725855

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Pearson Education, 2012. Paperback. Condition: Brand New. 4th ill edition. 1037 pages. 10.25x7.50x1.50 inches. In Stock. Seller Inventory # zk0273725858

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Naresh K. Malhotra; David F. Birks; Peter Wills

Published by Pearson Education (2012)

ISBN 10: 0273725858 ISBN 13: 9780273725855

Used Softcover

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From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: Pearson Education, 2012. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0273725858-2-4

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Malhotra, Naresh K.; Birks, David F.; Wills, Peter

Published by FT Press

ISBN 10: 0273725858 ISBN 13: 9780273725855

New PAPERBACK

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From: M and N Media (Acworth, GA, U.S.A.)

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About this Item: FT Press. PAPERBACK. Condition: New. 0273725858 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Seller Inventory # XM-0273725858

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Malhotra, Naresh K.; Birks, David F.; Wills, Peter

Published by FT Press

ISBN 10: 0273725858 ISBN 13: 9780273725855

Used PAPERBACK

Quantity Available: 1

From: M and N Media (Acworth, GA, U.S.A.)

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About this Item: FT Press. PAPERBACK. Condition: Fair. 0273725858 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Seller Inventory # POXM-0273725858

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Results (1 - 14) of 14