Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: New. Book is in NEW condition. 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: New. New! This book is in the same immaculate condition as when it was published 0.93.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Published by Taylor and Francis, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Taylor & Francis Ltd, London, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Paperback. Condition: new. Paperback. In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products whether wine or wine tourism from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first branding investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second heritage considers cases where there are strong linkages between cultural heritage and wine marketing. The third section terroir explores how a sense of place is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 252 pages. 9.00x6.00x0.75 inches. In Stock.
Published by Taylor and Francis Ltd, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Routledge 2017-05-24, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 252 pages. 9.00x6.00x0.75 inches. In Stock.
Published by Taylor & Francis, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: moluna, Greven, Germany
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.
Published by Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: Mispah books, Redhill, SURRE, United Kingdom
Paperback. Condition: New. New. book.
Published by Taylor & Francis Mai 2017, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes.
Published by Taylor & Francis Ltd, London, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products whether wine or wine tourism from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first branding investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second heritage considers cases where there are strong linkages between cultural heritage and wine marketing. The third section terroir explores how a sense of place is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Published by Routledge 2014-01-09, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: Chiron Media, Wallingford, United Kingdom
Hardcover. Condition: New.
Published by Taylor and Francis, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Taylor & Francis, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: moluna, Greven, Germany
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.
Published by Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Published by Taylor and Francis, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 240 pages. 9.45x6.10x0.79 inches. In Stock.
Published by Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 240 pages. 9.45x6.10x0.79 inches. In Stock.
Published by Taylor & Francis Ltd, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by Taylor & Francis Jan 2014, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Neuware - In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes.