Meyerhoff Arthur (55 results)

Paperback. first PB. 1523, very good , (COLD WAR ADVERTISING), paperback,

mass_market. Condition: Acceptable. General wear, age & discoloration Satisfaction 100% guaranteed.

Hardcover. Condition: Fine. HARDBACK, original pictorial boards, pages: viii, [ii], 188, many illus., corners lightly bumped, otherwise as new.

Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. 1st Edition. 190 Pp. Blue Cloth, Gilt. First Printing (No Additional Printing Indicated). Inscribed To Hollywood Sound Engineer Ted Hoffman And His Wife. A Discussion Of The Use Of Professional Advertising And Promotional Techniques To "Win The Propaganda War Abroad". Near Fine Book In A Very Good Dj, Unfaded, Priced $4.50, Small Loss At Lower Right Corner Of Front Panel. Arthur E. Meyerhoff (1895-1986) Was An Advertising Agency Executive And Entrepreneur. He Was Born In Chicago, Illinois. Meyerhoff Founded His Own Agency, Arthur Meyerhoff Associates, In 1932 After Persuading The Wm. Wrigley Jr. Company That He Could Arrange For Newspapers To Place Advertisements For Wrigley Chewing Gum On Their Comic Pages. He Then Got The Newspapers To Agree To The Idea. During World War Ii, Philip K. Wrigley Was In Charge Both Of The Wrigley Company And The Chicago Cubs Major League Baseball Club. Wrigley Decided To Found The All-American Girls Professional Baseball League As A Promotional Sideline To Maintain Interest In Baseball As The Military Draft Was Depleting Major League Rosters Of First-Line Players. He Approached Other Major League Team Owners, But The Idea Was Not Well Received. Then, Four Non-Major League Cities Were Selected That Were In Close Proximity To The Aagpbl Headquarters In Chicago And Close To Each Other: Rockford Of Illinois, South Bend Of Indiana And Racine And Kenosha Of Wisconsin. Meyerhoff Was Given The Responsibility Of Coordinating Operations With City Officials And Civic Leaders In The Communities, As Well As A Projected Budget Was Developed. In 1943 The League Made An Auspicious Debut, But After The 1944 Season Wrigley Sold The Aagpbl To Meyerhoff. It Was Under Meyerhoff Management That Expansion To Six Teams, As Well As The Publicity Campaign Of The Aagpbl Reached Its Peak. He Re-Organized The League So That Each Franchise Would Be Governed Through A League Board Of Directors With Representatives From Each Franchise. Each Club Now Had A Voice In The Adoption Of Rules And Regulations And The Direction Of The Sport. All Assets Were Turned Over To The New Directors And Wrigley Was No Longer Involved With The League. The Aagpbl Excelled In Attendance And Performing During The 1948 Season, When 10 Teams Attracted 910,000 Paid Fans. Meyerhoff Also Organized Several Companies Outside His Advertising Agency To Develop New Products. One Company He Owned Developed Pam, A Substitute For Fats Or Oils That Can Be Sprayed On Pots And Pans. In The Mid-1950S, When Meyerhoff Was Looking For A Side Business, He Advertised For Ideas And Heard From Two Chemists Who Had Developed Something Like A Cooking Spray. First, Meyerhoff Had The Formula Perfected So It Could Be Sprayed; Then He Campaigned For Grocers To Shelve Pam In The Baking Aisle With The Flours, Not The Aerosol Section Next To Insecticides And Hair Spray. The Name Pam Is An Initialism For "Product Of Arthur Meyerhoff. In The 1960S Meyerhoff Wrote His Book The Strategy Of Persuasion, Which Reflects His Point Of Views That The United States Information Agency Should Get Out Of The News Business And Into The Business Of Selling Democracy Abroad. He Sold His Agency In 1979. Inscribed by Author(s).

Condition: Good. 188 pp., hardcover, ex library, else text clean and binding tight. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.

Hardcover. VIII, 188 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. w14682 0792309723 Sprache: Englisch Gewicht in Gramm: 1100.

Condition: Very Good+.

Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Hardcover. XVII, 323 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. w09961 9780792341567 Sprache: Englisch Gewicht in Gramm: 550.

Condition: New.

Gebunden. Condition: New.

Condition: New. pp. xvii + 325.

Condition: New. pp. 188 1st Edition.

Condition: New. pp. 206.

Condition: New. This monograph presents an integrated view of the origin of continents, ocean basins, mountain belts and other tectonic features. It is shown that all tectonic belts originate through a single mechanism and that this mechanism can be described in terms of the laws of physics. Series: Solid Earth Sciences Library. Num Pages: 344 pages, biography. BIC Classification: PHVG; RBGF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 664. . 1996. Hardback. . . . .

Buch. Condition: Neu. Neuware -all such systems are important, the Proterozoic column This volume concerns the geology of China, and it examinesthat concern by expositionsofthe stratigraphy, possibly is unique in its continuous sedimentary devel the paleogeography,and the tectonics ofthat remarkable opment and in its reference section of global rank. In paleogeography, this volume describes and illustra country. In this sense, therefore, our aims and purposes are explicit in the title. The senior author and his tes first the broad distribution of Proterozoic deposits. colleagues, furthermore, do not have in mind any special Succeeding descriptions and illustrations trace the ebb and flow of shallow marine waters across China as or specific audience. This volume is quite simply for all geologists. By far the majority will be those whose Phanerozoic time of more than 600 million years elapses native tongue is English, or those who understand from the beginning of the Cambrian to the present. In structure, this volume emphasizes the importance English. Not to be overlooked, moreover, is the large number ofChinese geologists who not only read English of paraplatforms, platforms, geosynclines, and great but also who themselves write studies in English that east-west zones of fracture in the Precambian, also the appear in publications in both their homeland and effects of these early structural elements on structure abroad. in the ensuing Phanerozoic. In the Phanerozoic itself, north-south stress developed in the pre-Phanerozoic A constantly growing interest in the geology of China continued through much of the Paleozoic.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 204 pp. Englisch.

Buch. Condition: Neu. Neuware -TECTONlCS AND PHYSICS Geology, although rooted in the laws of physics, rarely has been taught in a manner designed to stress the relations between the laws and theorems of physics and the postulates of geology. The same is true of geophysics, whose specialties (seismology, gravimetIy, magnetics, magnetotellurics) deal only with the laws that govern them, and not with those that govern geology's postulates. The branch of geology and geophysics called tectonophysics is not a formalized discipline or subdiscipline, and, therefore, has no formal laws or theorems of its own. Although many recent books claim to be textbooks in tectonophysics, they are not; they are books designed to explain one hypothesis, just as the present book is designed to explain one hypothesis. The textbook that comes closest to being a textbook of tectonophysics is Peter 1. Wyllie's (1971) book, The Dynamic Earth. Teachers, students, and practitioners of geology since the very beginning of earth science teaching have avoided the development of a rigorous (but not rigid) scientific approach to tectonics, largely because we earth scientists have not fully understood the origin of the features with which we are dealing. This fact is not at all surprising when one considers that the database for hypotheses and theories of tectonics, particularly before 1960, has been limited to a small part of the exposed land area on the Earth's surface.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - all such systems are important, the Proterozoic column This volume concerns the geology of China, and it examinesthat concern by expositionsofthe stratigraphy, possibly is unique in its continuous sedimentary devel the paleogeography,and the tectonics ofthat remarkable opment and in its reference section of global rank. In paleogeography, this volume describes and illustra country. In this sense, therefore, our aims and purposes are explicit in the title. The senior author and his tes first the broad distribution of Proterozoic deposits. colleagues, furthermore, do not have in mind any special Succeeding descriptions and illustrations trace the ebb and flow of shallow marine waters across China as or specific audience. This volume is quite simply for all geologists. By far the majority will be those whose Phanerozoic time of more than 600 million years elapses native tongue is English, or those who understand from the beginning of the Cambrian to the present. In structure, this volume emphasizes the importance English. Not to be overlooked, moreover, is the large number ofChinese geologists who not only read English of paraplatforms, platforms, geosynclines, and great but also who themselves write studies in English that east-west zones of fracture in the Precambian, also the appear in publications in both their homeland and effects of these early structural elements on structure abroad. in the ensuing Phanerozoic. In the Phanerozoic itself, north-south stress developed in the pre-Phanerozoic A constantly growing interest in the geology of China continued through much of the Paleozoic.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - TECTONlCS AND PHYSICS Geology, although rooted in the laws of physics, rarely has been taught in a manner designed to stress the relations between the laws and theorems of physics and the postulates of geology. The same is true of geophysics, whose specialties (seismology, gravimetIy, magnetics, magnetotellurics) deal only with the laws that govern them, and not with those that govern geology's postulates. The branch of geology and geophysics called tectonophysics is not a formalized discipline or subdiscipline, and, therefore, has no formal laws or theorems of its own. Although many recent books claim to be textbooks in tectonophysics, they are not; they are books designed to explain one hypothesis, just as the present book is designed to explain one hypothesis. The textbook that comes closest to being a textbook of tectonophysics is Peter 1. Wyllie's (1971) book, The Dynamic Earth. Teachers, students, and practitioners of geology since the very beginning of earth science teaching have avoided the development of a rigorous (but not rigid) scientific approach to tectonics, largely because we earth scientists have not fully understood the origin of the features with which we are dealing. This fact is not at all surprising when one considers that the database for hypotheses and theories of tectonics, particularly before 1960, has been limited to a small part of the exposed land area on the Earth's surface.

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - TECTONlCS AND PHYSICS Geology, although rooted in the laws of physics, rarely has been taught in a manner designed to stress the relations between the laws and theorems of physics and the postulates of geology. The same is true of geophysics, whose specialties (seismology, gravimetIy, magnetics, magnetotellurics) deal only with the laws that govern them, and not with those that govern geology's postulates. The branch of geology and geophysics called tectonophysics is not a formalized discipline or subdiscipline, and, therefore, has no formal laws or theorems of its own. Although many recent books claim to be textbooks in tectonophysics, they are not; they are books designed to explain one hypothesis, just as the present book is designed to explain one hypothesis. The textbook that comes closest to being a textbook of tectonophysics is Peter 1. Wyllie's (1971) book, The Dynamic Earth. Teachers, students, and practitioners of geology since the very beginning of earth science teaching have avoided the development of a rigorous (but not rigid) scientific approach to tectonics, largely because we earth scientists have not fully understood the origin of the features with which we are dealing. This fact is not at all surprising when one considers that the database for hypotheses and theories of tectonics, particularly before 1960, has been limited to a small part of the exposed land area on the Earth's surface.