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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Thomson South-Western, 2007
ISBN 10: 0324322380 ISBN 13: 9780324322385
Seller: Lost Books, AUSTIN, TX, U.S.A.
Hard cover. Paper over boards. 511 p. Contains: Illustrations. Audience: General/trade. Good. Some waviness to textblock from moisture. Back pages creased/wrinkled slightly. Light cover wear.
Published by Cengage Learning, 2007
ISBN 10: 0324322380 ISBN 13: 9780324322385
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
US$ 8.72
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Add to basketSoftcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Add to basketHardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller: Mooney's bookstore, Den Helder, Netherlands
Condition: Very good.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Taylor & Francis Ltd, London, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 165.84
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Add to basketCondition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Language: English
Published by Taylor & Francis Group, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Seller: Majestic Books, Hounslow, United Kingdom
US$ 182.24
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Add to basketCondition: New. pp. 456.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 176.89
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 179.10
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Language: English
Published by Taylor & Francis Ltd, London, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Taylor & Francis Ltd, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 179.11
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 2nd pap/psc edition. 449 pages. 9.75x7.75x1.00 inches. In Stock.
Language: English
Published by Taylor & Francis Group, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 456.
Language: English
Published by Taylor & Francis Group, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 456.
US$ 177.86
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Add to basketCondition: New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust.
Language: English
Published by Routledge 2016-12-15, 2016
ISBN 10: 1138919519 ISBN 13: 9781138919518
Seller: Chiron Media, Wallingford, United Kingdom
US$ 464.11
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Add to basketHardcover. Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 467.50
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: Majestic Books, Hounslow, United Kingdom
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US$ 504.48
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Add to basketCondition: New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust.