Published by Francken & Lang ., 1927
Book First Edition
Hardcover. Condition: Very Good. 1st Edition. Folio, 36 x 26 cm, 252pp. 67 grey card sheets with mounted colour plates, plus approx. 125 smaller tipped-in color lithographs and 300 black and white illustrations in the text by the masters of German poster and commercial art of the period--Julius Steiner, Max Pechstein, Oskar Kokoschka, Paul Scheurich, Lucian Bernhard, Julius Klinger, Hans Ibe, Ludwig Hohlwein, Leo Putz, Julius Gipkens, Willi Willrab etc. Spine decorated in black and tan with black lettering, front and back cover rectangular designs in tan. A couple of pages are loose, a little thumbed., with the folding sheet prospectus for the book.
Published by Francken & Lang, Berlin, 1927
Cloth. Condition: Fine. First Edition. Large oversize folio volume bound in the original coarse linen cloth covered boards. Cover has black embossed lettering and brown striped decoration. A rich and beautifully produced study of early 20th century German graphic art and design. 252 pp. Contains 198 stunning hand-mounted full color plates, all present. The text is further illustrated with approximately 300 black and white illustrations. Included are fine examples of posters, packaging, announcements, book illustration and cover art, theatre programs, sports, typography, and more. An unsurpassed standard work, impressively produced and documented, on German advertising and graphic arts. This classic collection has survived in amazing condition. The interior is bright and fresh without any foxing or markings of any kind. This was Madame Catiana Goldfarb's copy with her card laid in. Included with the book are additional loose examples of original advertising art from the prior owner's collection. Size: Folio - over 12" - 15" tall.