Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: booksXpress, Bayonne, NJ, U.S.A.
Hardcover. Condition: new.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Published by Palgrave MacMillan 7/2/2022, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condition: New. Non-Fungible Tokens (Nfts): Examining the Impact on Consumers and Marketing Strategies 0.65. Book.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: New.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 117 pages. 8.27x5.83x0.51 inches. In Stock.
Published by Berlin Springer International Publishing Springer Mai 2023, 2023
ISBN 10: 3031260813 ISBN 13: 9783031260810
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning. 144 pp. Englisch.
Published by Springer International Publishing Jul 2022, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. 120 pp. Englisch.
Published by Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: As New. Unread book in perfect condition.
Published by Springer International Publishing, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.
Published by Springer, Berlin, Springer International Publishing, Palgrave Macmillan, 2023
ISBN 10: 3031260813 ISBN 13: 9783031260810
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.
Published by Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2022
ISBN 10: 3031072022 ISBN 13: 9783031072024
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs technologies with academic literature on marketing, the authors highlight future research streams.