Language: English
Published by English as a Second Language, 2008
ISBN 10: 0073355658 ISBN 13: 9780073355658
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Language: English
Published by Taylor & Francis Group, 2006
ISBN 10: 076561491X ISBN 13: 9780765614919
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Hardcover. Condition: Good Plus. No Jacket. Good+ green hardcover. No jacket. 2006. University stamp to first couple pages. LIght soiling to text edges. LIGHT WARP to covers. Page faces clean. Binding solid. 449 pp. OVERSIZE volume.
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
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Language: English
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
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Language: English
Published by Cambridge University Press, GB, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
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Add to basketPaperback. Condition: New. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by Business Expert Press, 2022
ISBN 10: 1637423039 ISBN 13: 9781637423035
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Language: English
Published by UK, Emerald Group Publishing Limited, 2012
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germany
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Hardcover. Condition: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.
Language: English
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
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Published by Cambridge University Press, 2014
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Language: English
Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
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Condition: New. pp. 275.
Language: English
Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
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Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
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Condition: New. pp. 275.
Language: English
Published by Cambridge University Press, GB, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Seller: Rarewaves.com UK, London, United Kingdom
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Add to basketPaperback. Condition: New. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Condition: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.
Language: English
Published by Cambridge University Press, 2017
ISBN 10: 0521124328 ISBN 13: 9780521124324
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Add to basketCondition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
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Add to basketPaperback. Condition: Brand New. 449 pages. 9.75x6.75x1.00 inches. In Stock.