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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
Condition: New.
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Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
Condition: New.
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Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
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Condition: As New. Unread book in perfect condition.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
Condition: New.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 63.97
US$ 19.86 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Advanced Information Systems Engineering: 21st International Conference, CAiSE 2009, Amsterdam, The Netherlands, June 8-12, 2009, Proceedings (Lecture Notes in Computer Science, 5565)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 69.29
US$ 15.86 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 72.45
US$ 15.86 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Creating Value with Data Analytics in Marketing
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 72.80
US$ 19.86 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Paperback. Condition: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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Advanced Information Systems Engineering: 21st International Conference, Caise 2009, Amsterdam, the Netherlands, June 8-12, 2009, Proceedings
Published by Springer-Verlag New York Inc, 2009
ISBN 10: 3642021433 ISBN 13: 9783642021435
Language: English
Paperback. Condition: Brand New. 2009 edition. 562 pages. 9.10x5.80x1.00 inches. In Stock.
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Condition: New.
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paperback. Condition: Gut. 424 Seiten; 9781493940875.3 Gewicht in Gramm: 1.
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Condition: New.
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Paperback. Condition: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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Condition: New.
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Advanced Information Systems Engineering
Published by Springer Berlin Heidelberg, Springer Berlin Heidelberg Mai 2009, 2009
ISBN 10: 3642021433 ISBN 13: 9783642021435
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 584 pp. Englisch.
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Condition: New. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
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Advanced Information Systems Engineering : 21st International Conference, CAiSE 2009, Amsterdam, The Netherlands, June 8-12, 2009, Proceedings
Published by Springer Berlin Heidelberg, 2009
ISBN 10: 3642021433 ISBN 13: 9783642021435
Language: English
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.
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Hardcover. Condition: Very Good. 1. Auflage. unread, with some shelfwear.
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Advanced Information Systems Engineering : 21st International Conference, CAiSE 2009, Amsterdam, The Netherlands, June 8-12, 2009, Proceedings
Published by Springer Berlin Heidelberg, 2009
ISBN 10: 3642021433 ISBN 13: 9783642021435
Language: English
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.
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Creating Value with Data Analytics in Marketing
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 169.26
US$ 15.86 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 175.66
US$ 15.86 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
