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International Edition
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Arens, William F.; Schaefer, David H.; Weigold, Michael F.

Published by McGraw Hill (2008)

ISBN 10: 0071270574 ISBN 13: 9780071270571

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Softcover

Quantity Available: 1

From: Rob the Book Man (Vancouver, WA, U.S.A.)

Seller Rating: 5-star rating

International Edition
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About this Item: McGraw Hill, 2008. Soft cover. Condition: Fine. 2nd Edition. Large paperback in fine condition. 2nd edition. International edition. Seller Inventory # 700150

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William F. Arens, David H. Schaefer, Michael F. Weigold

Published by McGraw-Hill Education - Europe, United States (2011)

ISBN 10: 0078028914 ISBN 13: 9780078028915

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From: Book Depository International (London, United Kingdom)

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About this Item: McGraw-Hill Education - Europe, United States, 2011. Paperback. Condition: New. Language: English . Brand New Book. Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students and professors needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support. Seller Inventory # BZV9780078028915

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William F. Arens, David H. Schaefer, Michael F. Weigold

Published by McGraw-Hill Education - Europe, United States (2011)

ISBN 10: 0078028914 ISBN 13: 9780078028915

New
Softcover

Quantity Available: 1

From: Book Depository hard to find (London, United Kingdom)

Seller Rating: 4-star rating

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Price: US$ 93.24
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About this Item: McGraw-Hill Education - Europe, United States, 2011. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students and professors needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support. Seller Inventory # BZV9780078028915

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Results (1 - 3) of 3