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John R. Rossiter

Published by McGraw-Hill Companies, The

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

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From: ThriftBooks - Silver Arch (St Louis, MO, U.S.A.)

Seller Rating: 5-star rating

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About this Item: McGraw-Hill Companies, The. Hardcover. Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Seller Inventory # G0070539073I3N00

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John R. Rossiter

Published by McGraw-Hill Companies, The

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

Quantity Available: 1

From: ThriftBooks - Motor City (Brownstown, MI, U.S.A.)

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About this Item: McGraw-Hill Companies, The. Hardcover. Condition: Fair. Seller Inventory # G0070539073I5N00

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Rossiter, John R.

Published by Mcgraw-Hill College

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

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From: P-Town Book Sales (Petaluma, CA, U.S.A.)

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About this Item: Mcgraw-Hill College. Hardcover. Condition: Very Good. 0070539073 Crisp pages. Tight binding. Light shelf wear on cover. Some writing/underlining. Sun fading on spine. One page with small tear. Seller Inventory # M56-LL8L-T664

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ISBN 10: 0070539073 ISBN 13: 9780070539075

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From: stressfreebooks (Bay City, MI, U.S.A.)

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Price: US$ 9.62
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About this Item: Condition: Good. Good used condition, shows average signs of use or wear for its age. Ships fast secure, expedited available!. Seller Inventory # 3UBDHI000XT9

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Rossiter, John R.

Published by McGraw-Hill College (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

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From: Textbooks For Change (Hamilton, ON, Canada)

Seller Rating: 4-star rating

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Price: US$ 7.84
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About this Item: McGraw-Hill College, 1987. Hardcover. Condition: Good. Your support helps send textbooks to students abroad as we believe that affordable and accessible education is a right, not a privilege. Seller Inventory # mon0000117825

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Rossiter, John R.

Published by McGraw-Hill College (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

Quantity Available: 1

From: Solr Books (Skokie, IL, U.S.A.)

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About this Item: McGraw-Hill College, 1987. Hardcover. Condition: Very Good. May contain minor cover/edge/spine/reading wear. May contain minimal notes and/or highlighting. Overall in great condition. Ships Fast! Satisfaction Guaranteed!. Seller Inventory # mon0000627725

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John R. Rossiter and Larry Percy

Published by McGraw - Hill Book Company, Inc., New York, et al. (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

Quantity Available: 1

From: gearbooks (The Bronx, NY, U.S.A.)

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About this Item: McGraw - Hill Book Company, Inc., New York, et al., 1987. Decorative Hardcover. Condition: Good. No Jacket. James Handler (Cover Design); Lorinda Morris/Photoquest, Inc. (Photo Research) (illustrator). 649 pp. Solidly bound copy with moderate use. Highlighter markings throughout text and moderate foxing on page edges. No dj. Seller Inventory # 4iGe0018

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John R. Rossiter

Published by Mcgraw-Hill College (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used
Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Mcgraw-Hill College, 1987. Hardcover. Condition: Used: Good. Seller Inventory # SONG0070539073

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John R. Rossiter

Published by McGraw-Hill College (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

New
First Edition
Hardcover

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: McGraw-Hill College, 1987. Condition: New. book. Seller Inventory # M0070539073

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ISBN 10: 0070539073 ISBN 13: 9780070539075

Used

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From: BookSleuth (Sanford, NC, U.S.A.)

Seller Rating: 3-star rating

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About this Item: Condition: Good. Fast Shipping ! Used books may not include access codes, CDs or other supplements. Seller Inventory # SKU0607549

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John R Rossiter & Larry Percy

Published by McGraw-Hill Book Company, New York - (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

Used

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From: Book Orphanage (McCrae, VIC, Australia)

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About this Item: McGraw-Hill Book Company, New York -, 1987. softcover, 6" x 8½" This book presents a completely new approach to the management of advertising and (sales) promotion; although the approach is new, this book covers all the standard, major topics. Questions covered in the eight parts of this book include: What are the purposes of advertising & promotion? How should the manager plan for advertising & promotion? How do advertising & promotion contributed to profit? Should the emphasis be on sales or on competitive market share? How does a target audience differ from market segment, and how is the target audience selected? and many, many more covering target audience action objectives, creative strategy, media strategy, etc. etc. Book in AS NEW condition 650 pages. Seller Inventory # 39432

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Results (1 - 11) of 11