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Cateora

Published by Tata McGraw Hill

ISBN 10: 0070666997 ISBN 13: 9780070666993

Used Paperback

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From: ThriftBooks (Auburn, WA, U.S.A.)

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About this Item: Tata McGraw Hill. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0070666997I3N00

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Cateora

Published by Tata McGraw Hill 2010-01-01 (2010)

ISBN 10: 0070666997 ISBN 13: 9780070666993

Used PAPERBACK

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From: The Book Cellar, LLC (Nashua, NH, U.S.A.)

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About this Item: Tata McGraw Hill 2010-01-01, 2010. PAPERBACK. Condition: Very Good. 0070666997 Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # Z0070666997Z2

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Cateora

Published by McGraw Hill, USA (2010)

ISBN 10: 0070666997 ISBN 13: 9780070666993

Used Softcover

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From: a2zbooks (Burgin, KY, U.S.A.)

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About this Item: McGraw Hill, USA, 2010. Softcover. Condition: Good. Thirteenth Edition. Text appears to have minor markings. Cover has wear. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0070666997. ISBN/EAN: 9780070666993. Pictures of this item not already displayed here available upon request. Inventory No: 1561030992. Seller Inventory # 1561030992

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International Edition
International Edition

Cateora

Published by Tata McGraw Hill

ISBN 10: 0070666997 ISBN 13: 9780070666993

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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About this Item: Tata McGraw Hill. Condition: New. 0070666997 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AI_9780070666993

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Graham Jones,Philip Cateora,Salwan Prashant

Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)

ISBN 10: 0070666997 ISBN 13: 9780070666993

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Condition: New. 5th or later edition. This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included Table of contents: PART I: AN OVERVIEW Chapter 1. The Scope and Challenge of International Marketing Chapter 2. The Dynamic Environment of International Trade PART II: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS Chapter 3. History and Geography: The Foundations of Culture Chapter 4. Cultural Dynamics in Assessing Global Markets Chapter 5. Culture, Management Style, and Business Systems Chapter 6. The Political Environment: A Critical Concern Chapter 7. The International Legal Environment: Playing by the Rules PART III: ASSESSING GLOBAL MARKET OPPORTUNITIES Chapter 8. Developing a Global Vision through Market Research Chapter 9. Emerging Markets Chapter 10. Multinational Market Regions and Market Groups PART IV: DEVELOPING GLOBAL MARKETING STRATEGIES Chapter 11. Global Marketing Management: Planning and Organization Chapter 12. Products and Services for Consumers Chapter 13. Products and Consumers for Businesses Chapter 14. International Marketing Channels Chapter 15. Exporting and Logistics: Special Issues for Business Chapter 16. Integrated Marketing Communications and International Advertising Chapter 17. Personal Selling and Sales Management Chapter 18. Pricing for International Markets PART V : MPLEMENTING GLOBAL MARKETING STRATEGIES Chapter 19. Negotiating with International Customers, Partners, and Regulators PART VI: SUPPLEMENTARY MATERIAL Chapter 20. The Country Notebook CASES Printed Pages: 920. Seller Inventory # 18148

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International Edition
International Edition

ISBN 10: 0070666997 ISBN 13: 9780070666993

New Paperback

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From: US_Superfast_Bookstore (New Castle, DE, U.S.A.)

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About this Item: Paperback. Condition: NEW. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # I_9780070666993

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Graham Jones,Philip Cateora,Salwan Prashant

Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)

ISBN 10: 0070666997 ISBN 13: 9780070666993

New Softcover

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Condition: New. 5th or later edition. This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included Table of contents: PART I: AN OVERVIEW Chapter 1. The Scope and Challenge of International Marketing Chapter 2. The Dynamic Environment of International Trade PART II: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS Chapter 3. History and Geography: The Foundations of Culture Chapter 4. Cultural Dynamics in Assessing Global Markets Chapter 5. Culture, Management Style, and Business Systems Chapter 6. The Political Environment: A Critical Concern Chapter 7. The International Legal Environment: Playing by the Rules PART III: ASSESSING GLOBAL MARKET OPPORTUNITIES Chapter 8. Developing a Global Vision through Market Research Chapter 9. Emerging Markets Chapter 10. Multinational Market Regions and Market Groups PART IV: DEVELOPING GLOBAL MARKETING STRATEGIES Chapter 11. Global Marketing Management: Planning and Organization Chapter 12. Products and Services for Consumers Chapter 13. Products and Consumers for Businesses Chapter 14. International Marketing Channels Chapter 15. Exporting and Logistics: Special Issues for Business Chapter 16. Integrated Marketing Communications and International Advertising Chapter 17. Personal Selling and Sales Management Chapter 18. Pricing for International Markets PART V : MPLEMENTING GLOBAL MARKETING STRATEGIES Chapter 19. Negotiating with International Customers, Partners, and Regulators PART VI: SUPPLEMENTARY MATERIAL Chapter 20. The Country Notebook CASES Printed Pages: 920. Seller Inventory # 18148

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CATEORA

ISBN 10: 0070666997 ISBN 13: 9780070666993

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # Asian-19032018-1477

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Philip R. Cateora,Philip Cateora,Graham Jones,Salwan Prashan

Published by Tata McGraw Hill (2010)

ISBN 10: 0070666997 ISBN 13: 9780070666993

Used Paperback

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From: dsmbooks (Liverpool, United Kingdom)

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About this Item: Tata McGraw Hill, 2010. Paperback. Condition: Near Fine. Near Fine. book. Seller Inventory # F5S8-7-Z-0070666997-3

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Results (1 - 9) of 9