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Avlonitis, George J; Papastathopoulou, Paulina

Published by SAGE Publications Ltd (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

Used Paperback

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From: harvardyard (Northfield, MN, U.S.A.)

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About this Item: SAGE Publications Ltd, 2006. Paperback. Condition: Used: Very Good. NO HIGHLIGHTING OR UNDERLINING, pages are tight, bright and unmarked, binding is sound, cover is firmly attached. Additional postage charges may be requested for domestic or international shipping of large books. You will be notified by email if extra charges are requested, or you may email us before you order for a shipping quote. Seller Inventory # 12-2-16-NA-47m

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George J Avlonitis, Paulina Papastathopoulou

Published by Sage Publications Ltd (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

Used First Edition

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From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Sage Publications Ltd, 2006. Condition: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP97189851

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Paulina Papastathopoulou; George J. Avlonitis

Published by SAGE Publications, Limited

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: ThriftBooks - Atlanta Book Co. (Atlanta, GA, U.S.A.)

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About this Item: SAGE Publications, Limited. Paperback. Condition: Fair. Seller Inventory # G1412908655I5N00

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Product and Services Management: Avlonitis, George J.;

Avlonitis, George J.; Papastathopoulou, Paulina

Published by London, UK: SAGE Publications Ltd. (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: BMV Bookstores (Toronto, ON, Canada)

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About this Item: London, UK: SAGE Publications Ltd., 2006. Soft cover. Condition: Near Fine. Lightly-used unmarked book with minor shelf-wear. Seller Inventory # DS-TB-B-9781412908658

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George J Avlonitis; Paulina Papastathopoulou

Published by SAGE Publications Ltd (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

New Softcover First Edition

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: SAGE Publications Ltd, 2006. Condition: New. book. Seller Inventory # M1412908655

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George J Avlonitis, Paulina Papastathopoulou

Published by SAGE Publications Ltd (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: SAGE Publications Ltd, 2006. Paperback. Condition: New. 1. Seller Inventory # DADAX1412908655

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George J. Avlonitis, Paulina Papastathopoulou

Published by SAGE Publications Inc, United States (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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About this Item: SAGE Publications Inc, United States, 2006. Paperback. Condition: New. Language: English . Brand New Book. `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy. Seller Inventory # AAX9781412908658

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George J. Avlonitis, Paulina Papastathopoulou

Published by SAGE Publications Inc, United States (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

New Paperback

Quantity Available: 10

From: The Book Depository (London, United Kingdom)

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About this Item: SAGE Publications Inc, United States, 2006. Paperback. Condition: New. Language: English . Brand New Book. `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy. Seller Inventory # AAX9781412908658

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George J Avlonitis, Paulina Papastathopoulou

Published by SAGE Publications Ltd 2006-04-11 (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: SAGE Publications Ltd 2006-04-11, 2006. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-SGE-00001942

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George J Avlonitis, Paulina Papastathopoulou

Published by SAGE Publications 2006-04-11, London (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: SAGE Publications 2006-04-11, London, 2006. paperback. Condition: New. Seller Inventory # 9781412908658

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Avlonitis, George J; Papastathopoulou, Paulina

Published by SAGE Publications Ltd

ISBN 10: 1412908655 ISBN 13: 9781412908658

New PAPERBACK

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From: WFL (Holtsville, NY, U.S.A.)

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About this Item: SAGE Publications Ltd. PAPERBACK. Condition: New. 1412908655 Brand New ,Original Direct from Source , Express 6-8 business days worldwide delivery. Seller Inventory # GS#G4006

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George J. Avlonitis

Published by SAGE Publications Ltd (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

New

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From: Books2Anywhere (Fairford, GLOS, United Kingdom)

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About this Item: SAGE Publications Ltd, 2006. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FJ-9781412908658

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George J Avlonitis

Published by SAGE Publications Ltd

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: THE SAINT BOOKSTORE (Southport, United Kingdom)

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About this Item: SAGE Publications Ltd. Paperback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9781412908658

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George J Avlonitis/ Paulina Papastathopoulou

Published by Sage Pubns (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Sage Pubns, 2006. Paperback. Condition: Brand New. 1st edition. 320 pages. 9.75x6.75x0.75 inches. In Stock. Seller Inventory # __1412908655

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Avlonitis, George J, Papastathopoulou, P

Published by SAGE Publications Ltd (2006)

ISBN 10: 1412908655 ISBN 13: 9781412908658

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: SAGE Publications Ltd, 2006. Paperback. Condition: New. Never used!. Seller Inventory # P111412908655

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George J. Avlonitis

ISBN 10: 1412908655 ISBN 13: 9781412908658

New Paperback First Edition

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From: Grand Eagle Retail (Wilmington, DE, U.S.A.)

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About this Item: 2006. Paperback. Condition: New. 1st. Paperback. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 270 pages. 0.490. Seller Inventory # 9781412908658

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George J. Avlonitis

ISBN 10: 1412908655 ISBN 13: 9781412908658

New Paperback First Edition

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From: AussieBookSeller (SILVERWATER, NSW, Australia)

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About this Item: 2006. Paperback. Condition: New. 1st. Paperback. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product de.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 270 pages. 0.490. Seller Inventory # 9781412908658

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Results (1 - 17) of 17