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Mueller, Barbara

Published by Peter Lang

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang. Book Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 39646679

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Mueller, Barbara

Published by Peter Lang

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang. Book Condition: Acceptable. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 43424434

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Mueller, Barbara

Published by Peter Lang Inc., International Academic Publishers (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Inc., International Academic Publishers, 2010. PAPERBACK. Book Condition: Very Good. 1433103842 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z1433103842Z2

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Mueller, Barbara

Published by Peter Lang Inc., International Academic Publishers

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Inc., International Academic Publishers. Book Condition: Good. 1433103842 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z1433103842Z3

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Barbara Mueller

Published by Peter Lang Publishing Inc, United States (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing Inc, United States, 2010. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The book should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency; researchers of international advertising and marketing will also find the text a valuable resource. Bookseller Inventory # AAZ9781433103841

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Barbara Mueller

Published by Peter Lang Inc., International Academic Publishers 2010-12-21, New York (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Inc., International Academic Publishers 2010-12-21, New York, 2010. paperback. Book Condition: New. Bookseller Inventory # 9781433103841

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Barbara Mueller

Published by Peter Lang Publishing Inc, United States (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing Inc, United States, 2010. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The book should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency; researchers of international advertising and marketing will also find the text a valuable resource. Bookseller Inventory # AAZ9781433103841

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Barbara Mueller

Published by Peter Lang Publishing (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing, 2010. Paperback. Book Condition: Used: Acceptable. Bookseller Inventory # SONG1433103842

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Barbara Mueller

Published by Peter Lang Publishing Inc (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing Inc, 2010. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9781433103841

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Item Description: Book Condition: New. Bookseller Inventory # ST1433103842. Bookseller Inventory # ST1433103842

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Barbara Mueller

Published by Peter Lang Publishing Inc

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing Inc. Paperback. Book Condition: new. BRAND NEW, Dynamics of International Advertising: Theoretical and Practical Perspectives (3rd Revised edition), Barbara Mueller, Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The book should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency; researchers of international advertising and marketing will also find the text a valuable resource. Bookseller Inventory # B9781433103841

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Mueller, Barbara

Published by Peter Lang International Academic Publishers (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang International Academic Publishers, 2010. Book Condition: New. Dynamics of International Advertising Num Pages: 368 pages, 99, ill. and tables. BIC Classification: GTC; KJMV5; KJMV7; KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 181 x 254 x 21. Weight in Grams: 728. . 2010. 3rd Edition. Paperback. . . . . . Bookseller Inventory # V9781433103841

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Mueller, Barbara

Published by Peter Lang International Academic Publishers

ISBN 10: 1433103842 ISBN 13: 9781433103841

New Softcover

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Item Description: Peter Lang International Academic Publishers. Book Condition: New. Dynamics of International Advertising Num Pages: 368 pages, 99, ill. and tables. BIC Classification: GTC; KJMV5; KJMV7; KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 181 x 254 x 21. Weight in Grams: 728. . 2010. 3rd Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781433103841

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Barbara Mueller

ISBN 10: 1433103842 ISBN 13: 9781433103841

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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Item Description: Paperback. Book Condition: New. Not Signed; Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions w. book. Bookseller Inventory # ria9781433103841_rkm

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Item Description: Book Condition: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Bookseller Inventory # 1433103842-LOCATION-14786

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Barbara Mueller

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Book Condition: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Bookseller Inventory # 253605

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ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Paperback. Book Condition: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 1433103842GOA

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Mueller, Barbara

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: 2010. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781433103841

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ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Paperback. Book Condition: Very Good. Used book in VERY GOOD condition. Tight Spine, Cover shows minor wear. Minor markings and highlights inside the book. Text Only. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 1433103842VGA

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Mueller, Barbara

Published by Peter Lang Inc., International Academic Publishers (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Inc., International Academic Publishers, 2010. Paperback. Book Condition: Used: Good. Bookseller Inventory # SKU8895113

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Mueller, Barbara

Published by Peter Lang Inc., International Academic Publishers

ISBN 10: 1433103842 ISBN 13: 9781433103841

Used Softcover

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Item Description: Peter Lang Inc., International Academic Publishers. Book Condition: Good. 2nd Edition Paperback good used book, ships very fast!!, BOOK ONLY, choose expedited for quicker shipping, ships from U.S.A.!. Bookseller Inventory # BEE-034-567

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Mueller, Barbara

Published by New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2011. X, 368 pp., num. ill. and tables (2011)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2011. X, 368 pp., num. ill. and tables, 2011. Book Condition: New. Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The book should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency; researchers of international advertising and marketing will also find the text a valuable resource. Bookseller Inventory # 310384

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Item Description: Book Condition: New. Bookseller Inventory # ST1433103842. Bookseller Inventory # ST1433103842

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Barbara Mueller

Published by Peter Lang Publishing Inc (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing Inc, 2010. Book Condition: New. Bookseller Inventory # GH9781433103841

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Barbara Mueller

Published by Peter Lang Publishing (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing, 2010. Paperback. Book Condition: New. Second. Bookseller Inventory # DADAX1433103842

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Mueller, Barbara

Published by Peter Lang Inc., International (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Inc., International, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 1433103842

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Mueller, Barbara

Published by Peter Lang Inc., International (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

Used Paperback

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Item Description: Peter Lang Inc., International, 2010. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P021433103842

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Barbara Mueller

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97814331038414.0

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Mueller, Barbara

Published by Peter Lang Inc., International (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

Used Paperback

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: Peter Lang Inc., International, 2010. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P011433103842

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Mueller, Barbara

Published by Peter Lang Publishing Inc. (2010)

ISBN 10: 1433103842 ISBN 13: 9781433103841

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Item Description: Peter Lang Publishing Inc., 2010. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9781433103841-1

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