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Dahl, Stephan

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: Book Condition: New. Bookseller Inventory # 21743184-n

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Stephan Dahl

Published by Sage Publications Ltd, United Kingdom (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: Sage Publications Ltd, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website. Bookseller Inventory # AAZ9781446280744

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Stephan Dahl

Published by SAGE Publications Ltd 2014-12-27 (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: SAGE Publications Ltd 2014-12-27, 2014. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-SGE-00005774

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Stephan Dahl

Published by Sage Publications Ltd, United Kingdom (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: Sage Publications Ltd, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website. Bookseller Inventory # AAZ9781446280744

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Stephan Dahl

Published by SAGE Publications Ltd 2014-12-27 (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

New

Quantity Available: 5

From: Chiron Media (Wallingford, United Kingdom)

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Item Description: SAGE Publications Ltd 2014-12-27, 2014. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-05165364

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Dahl, Stephan

Published by SAGE Publications Ltd (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: SAGE Publications Ltd, 2014. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FJ-9781446280744

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Stephan Dahl

Published by SAGE Publications 2014-12-15, Los Angeles (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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From: Blackwell's (Oxford, OX, United Kingdom)

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Item Description: SAGE Publications 2014-12-15, Los Angeles, 2014. paperback. Book Condition: New. Bookseller Inventory # 9781446280744

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ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: Book Condition: New. Bookseller Inventory # ST1446280748. Bookseller Inventory # ST1446280748

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Dahl, Stephan

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: SAGE Publications Ltd, 2015. Book Condition: New. This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media and applies them to real-life examples and case studies from a range of industries. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 233 x 184 x 14. Weight in Grams: 518. . 2015. Pap/Psc. Paperback. . . . . . Bookseller Inventory # V9781446280744

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Dahl, Stephan

Published by SAGE Publications Ltd

ISBN 10: 1446280748 ISBN 13: 9781446280744

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From: Kennys Bookstore (Olney, MD, U.S.A.)

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Item Description: SAGE Publications Ltd. Book Condition: New. This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media and applies them to real-life examples and case studies from a range of industries. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 233 x 184 x 14. Weight in Grams: 518. . 2015. Pap/Psc. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781446280744

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Dahl, Stephan

Published by Sage Pubns (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: Sage Pubns, 2015. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KS-9781446280744

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Dahl, Stephan

Published by SAGE Publications, Limited

ISBN 10: 1446280748 ISBN 13: 9781446280744

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From: Textbooksrus UK (London, United Kingdom)

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Item Description: SAGE Publications, Limited. Book Condition: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. Bookseller Inventory # 43730290

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Stephan Dahl

Published by Sage Publications Ltd (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

New Softcover First Edition

Quantity Available: 12

From: Ria Christie Collections (Uxbridge, United Kingdom)

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Item Description: Sage Publications Ltd, 2014. Book Condition: New. book. Bookseller Inventory # ria9781446280744_rkm

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Dahl, Stephan

Published by Sage Pubns Ltd (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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From: Revaluation Books (Exeter, United Kingdom)

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Item Description: Sage Pubns Ltd, 2014. Paperback. Book Condition: Brand New. pap/psc edition. 268 pages. 9.00x7.25x0.75 inches. In Stock. Bookseller Inventory # __1446280748

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Stephan Dahl

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

New Paperback First Edition

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From: Irish Booksellers (Rumford, ME, U.S.A.)

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Item Description: SAGE Publications Ltd, 2015. Paperback. Book Condition: New. book. Bookseller Inventory # M1446280748

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Stephan Dahl

Published by SAGE Publications Ltd (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

New Softcover First Edition

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Item Description: SAGE Publications Ltd, 2014. Book Condition: New. Bookseller Inventory # EH9781446280744

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ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: Book Condition: New. Bookseller Inventory # ST1446280748. Bookseller Inventory # ST1446280748

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Dahl, Stephan

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

Used Paperback

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: SAGE Publications Ltd, 2015. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P021446280748

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Dahl, Stephan

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

Used Paperback

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: SAGE Publications Ltd, 2015. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P011446280748

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Dahl, Stephan

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

New Paperback

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: SAGE Publications Ltd, 2015. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111446280748

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Stephan Dahl

Published by SAGE Publications Ltd Dez 2014 (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

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From: AHA-BUCH GmbH (Einbeck, Germany)

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Item Description: SAGE Publications Ltd Dez 2014, 2014. Taschenbuch. Book Condition: Neu. Neuware - Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply 288 pp. Englisch. Bookseller Inventory # 9781446280744

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Dahl, Stephan

Published by Sage Pubns Ltd (2014)

ISBN 10: 1446280748 ISBN 13: 9781446280744

New Paperback

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From: Revaluation Books (Exeter, United Kingdom)

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Item Description: Sage Pubns Ltd, 2014. Paperback. Book Condition: Brand New. pap/psc edition. 268 pages. 9.00x7.25x0.75 inches. In Stock. Bookseller Inventory # z-1446280748

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Stephan Dahl

ISBN 10: 1446280748 ISBN 13: 9781446280744

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Item Description: 2014. Paperback. Book Condition: New. Paperback. Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. I.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 288 pages. 0.522. Bookseller Inventory # 9781446280744

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Stephan Dahl

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

Used Softcover First Edition

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From: GlassFrogBooks (Minden, NV, U.S.A.)

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Item Description: SAGE Publications Ltd, 2015. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 1446280748-2-4

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Stephan Dahl

Published by SAGE Publications Ltd (2015)

ISBN 10: 1446280748 ISBN 13: 9781446280744

Used Paperback

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From: Books Express (Portsmouth, NH, U.S.A.)

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Item Description: SAGE Publications Ltd, 2015. Paperback. Book Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1446280748

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