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de Mooij, Marieke

Published by SAGE Publications, Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc. PAPERBACK. Condition: Good. 1452257175 ******. Seller Inventory # 000265

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de Mooij, Marieke

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_223528118

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Marieke de Mooij

Published by SAGE Publications Inc, United States (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications Inc, United States, 2013. Paperback. Condition: New. 4th Revised edition. Language: English . Brand New Book. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company s mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies. Seller Inventory # AAX9781452257174

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de Mooij, Marieke

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: 2013. PAP. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9781452257174

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de Mooij, Marieke

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FJ-9781452257174

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Marieke de Mooij

Published by SAGE Publications Inc, United States (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications Inc, United States, 2013. Paperback. Condition: New. 4th Revised edition. Language: English . Brand New Book. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company s mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies. Seller Inventory # AAX9781452257174

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De Mooij, Marieke

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: Condition: New. Seller Inventory # 19792809-n

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About this Item: Condition: New. Bookseller Inventory # ST1452257175. Seller Inventory # ST1452257175

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ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: Condition: New. Depending on your location, this item may ship from the US or UK. Seller Inventory # 97814522571740000000

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de Mooij, Marieke

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. Paperback. Condition: New. Never used!. Seller Inventory # 1452257175

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de Mooij, Marieke

Published by Sage Pubns (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: Sage Pubns, 2013. Paperback. Condition: Brand New. 4th edition. 464 pages. 10.00x7.00x0.75 inches. In Stock. Seller Inventory # __1452257175

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Marieke de Mooij (author)

Published by SAGE Publications 2013-10-24, Los Angeles (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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About this Item: SAGE Publications 2013-10-24, Los Angeles, 2013. paperback. Condition: New. Seller Inventory # 9781452257174

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Marieke De Mooij

Published by SAGE Publications Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications Inc. Paperback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9781452257174

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de Mooij, Marieke

Published by SAGE Publications Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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About this Item: SAGE Publications Inc, 2013. Condition: New. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this title offers a mix of theory and practical applications as it covers globalization, global branding strategies, and the consequences of culture for all aspects of marketing communications. Num Pages: 416 pages, illustrations. BIC Classification: KJMV7; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 170 x 250 x 15. Weight in Grams: 642. . 2013. Fourth Edition. Paperback. . . . . . Seller Inventory # V9781452257174

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Marieke K. De Mooij

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: Paperback. Condition: New. 4th. Paperback. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offer.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 416 pages. 0.680. Seller Inventory # 9781452257174

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de Mooij, Marieke

Published by SAGE Publications Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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From: Kennys Bookstore (Olney, MD, U.S.A.)

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About this Item: SAGE Publications Inc. Condition: New. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this title offers a mix of theory and practical applications as it covers globalization, global branding strategies, and the consequences of culture for all aspects of marketing communications. Num Pages: 416 pages, illustrations. BIC Classification: KJMV7; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 170 x 250 x 15. Weight in Grams: 642. . 2013. Fourth Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781452257174

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de Mooij, Marieke

Published by SAGE Publications, Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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From: WFL (Holtsville, NY, U.S.A.)

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About this Item: SAGE Publications, Inc. PAPERBACK. Condition: New. 1452257175 Brand New ,Original Book , Direct from Source , Express 6-8 business days worldwide delivery. Seller Inventory # RB#BD149252

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de Mooij, Marieke

Published by SAGE Publications, Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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About this Item: SAGE Publications, Inc. PAPERBACK. Condition: New. 1452257175 Brand New ,Original Book , Direct from Source , Express 6-8 business days worldwide delivery. Seller Inventory # DG#II374504

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About this Item: Condition: New. Bookseller Inventory # ST1452257175. Seller Inventory # ST1452257175

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Marieke De Mooij

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: Paperback. Condition: New. Not Signed; Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classificat. book. Seller Inventory # ria9781452257174_rkm

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de Mooij, Marieke

Published by Sage Pubns (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Sage Pubns, 2013. Paperback. Condition: Brand New. 4th edition. 464 pages. 10.00x7.00x0.75 inches. In Stock. Seller Inventory # x-1452257175

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Marieke de Mooij

Published by SAGE Publications, Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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About this Item: SAGE Publications, Inc. Paperback. Condition: New. 464 pages. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the companys mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one countryregion can be extended to other countriesregions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781452257174

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Marieke de Mooij

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. Condition: New. book. Seller Inventory # M1452257175

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Marieke de Mooij

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

Softcover
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About this Item: SAGE Publications, Inc, 2013. Condition: New. Seller Inventory # L9781452257174

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Marieke de Mooij

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 1452257175-2-4

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de Mooij, Marieke

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P021452257175

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Marieke de Mooij

Published by Sage Publications Ltd. Okt 2013 (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: Sage Publications Ltd. Okt 2013, 2013. Taschenbuch. Condition: Neu. Neuware - Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies. 344 pp. Englisch. Seller Inventory # 9781452257174

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de Mooij, Marieke

Published by SAGE Publications, Inc

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc. PAPERBACK. Condition: New. 1452257175 Special order direct from the distributor. Seller Inventory # ING9781452257174

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de Mooij, Marieke

Published by SAGE Publications, Inc (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: SAGE Publications, Inc, 2013. Paperback. Condition: Like New. Almost new condition. Seller Inventory # P011452257175

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Marieke de Mooij

Published by Sage Publications Ltd. Okt 2013 (2013)

ISBN 10: 1452257175 ISBN 13: 9781452257174

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About this Item: Sage Publications Ltd. Okt 2013, 2013. Taschenbuch. Condition: Neu. Neuware - Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies. 344 pp. Englisch. Seller Inventory # 9781452257174

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