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ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Bookstore99 (Wilmington, DE, U.S.A.)

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About this Item: Paperback. Condition: New. Brand New, Same ISBN and details as listed. Delivery within 3-7 business days. We may ship the books from multiple location across the globe including Asia depending upon the availability of inventory. Printed in English. Choose expedited shipping for Express delivery. Tracking number provided for every order. Seller Inventory # RO_9781849830409

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Aaker, David A.

Published by Simon & Schuster Ltd

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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About this Item: Simon & Schuster Ltd. Condition: New. 1849830401 Brand New, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Seller Inventory # AO_9781849830409

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Aaker, David

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: GreatBookPrices (Columbia, MD, U.S.A.)

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About this Item: Condition: New. Seller Inventory # 7802287-n

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David Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Better World Books Ltd (Dunfermline, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP97842626

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David A. Aaker

Published by Simon Schuster Ltd, United Kingdom (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Book Depository International (London, United Kingdom)

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About this Item: Simon Schuster Ltd, United Kingdom, 2010. Paperback. Condition: New. Language: English . Brand New Book. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the brand system to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. Seller Inventory # AAZ9781849830409

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David A. Aaker

Published by Simon Schuster Ltd, United Kingdom (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: The Book Depository (London, United Kingdom)

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About this Item: Simon Schuster Ltd, United Kingdom, 2010. Paperback. Condition: New. Language: English . Brand New Book. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the brand system to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. Seller Inventory # AAZ9781849830409

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David Aaker

Published by Pocket Books (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: The Monster Bookshop (Fleckney, United Kingdom)

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About this Item: Pocket Books, 2010. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0000451118

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David A. Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

Used Softcover

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From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 350grams, ISBN:9781849830409. Seller Inventory # 7219362

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David A. Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

Used Softcover

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From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 350grams, ISBN:9781849830409. Seller Inventory # 7219363

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David A. Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

Used Softcover

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From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 350grams, ISBN:9781849830409. Seller Inventory # 7219364

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David A. Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

Used Softcover

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From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 350grams, ISBN:9781849830409. Seller Inventory # 7219365

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David A. Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

Used Softcover

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From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. , 350grams, ISBN:9781849830409. Seller Inventory # 5112561

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David Aaker

Published by Simon & Schuster UK 2010-04-29 (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: Simon & Schuster UK 2010-04-29, 2010. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-GRD-00646381

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David A. Aaker

Published by Simon & Schuster (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Softcover First Edition

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Simon & Schuster, 2010. Softcover. Condition: New. First edition. Printed Pages: 400. Seller Inventory # 104247

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DAVID AAKER

Published by Simon & Schuster India

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Simon & Schuster India. Condition: New. Seller Inventory # S&S-9781849830409

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ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Speedy Hen LLC (Sunrise, FL, U.S.A.)

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About this Item: Condition: New. Bookseller Inventory # ST1849830401. Seller Inventory # ST1849830401

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David A. Aaker

Published by Simon & Schuster (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Softcover First Edition

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Simon & Schuster, 2010. Softcover. Condition: New. First edition. Printed Pages: 400. Seller Inventory # 104247

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DAVID AAKER

Published by Simon & Schuster India

ISBN 10: 1849830401 ISBN 13: 9781849830409

New

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Simon & Schuster India. Condition: New. Seller Inventory # S&S-9781849830409

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David A. Aaker

Published by Simon & Schuster UK

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Paperback

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From: THE SAINT BOOKSTORE (Southport, United Kingdom)

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About this Item: Simon & Schuster UK. Paperback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9781849830409

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David A. Aaker

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Softcover

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Condition: New. book. Seller Inventory # ria9781849830409_rkm

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Aaker, David A.

Published by Simon & Schuster UK (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

Used Paperback

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From: Massivebooks (Bilston, United Kingdom)

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About this Item: Simon & Schuster UK, 2010. Paperback. Condition: Acceptable. Previously may have been exposed to water (some marks remain but is usable) Acceptable items may shows sign of prior usage, pages stained or discoloured from the outside. Covers/corners and spine may be worn/bent, may contain stickers/stamps or previous owners name (May contain gift note). For detailed description please contact seller. Seller Inventory # mon0001388251

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Aaker, David A.

Published by Simon and Schuster Ltd (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: Books2Anywhere (Fairford, GLOS, United Kingdom)

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About this Item: Simon and Schuster Ltd, 2010. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # GB-9781849830409

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David A. Aaker

Published by Simon & Schuster UK 2010-04-29, London (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New paperback

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Simon & Schuster UK 2010-04-29, London, 2010. paperback. Condition: New. Seller Inventory # 9781849830409

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David Aaker

Published by Simon & Schuster (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Paperback

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Simon & Schuster, 2010. Paperback. Condition: Brand New. In Stock. Seller Inventory # __1849830401

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David Aaker

Published by Simon & Schuster UK 2010-04-29 (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: Simon & Schuster UK 2010-04-29, 2010. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-LBR-00817830

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AAKER DAVID A

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # IBD22118-8147

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DAVID A. AAKER

ISBN 10: 1849830401 ISBN 13: 9781849830409

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # Prakash17118-11705

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International Edition
International Edition

DAVID A. AAKER

Published by SIMON & SCHUSTER

ISBN 10: 1849830401 ISBN 13: 9781849830409

New softcover

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From: NOOP LLC (JAMAICA, NY, U.S.A.)

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About this Item: SIMON & SCHUSTER. softcover. Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Seller Inventory # praksh10574

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David A. Aaker

Published by Simon & Schuster UK Apr 2010 (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Taschenbuch

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About this Item: Simon & Schuster UK Apr 2010, 2010. Taschenbuch. Condition: Neu. Neuware - A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric. 380 pp. Englisch. Seller Inventory # 9781849830409

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David Aaker

Published by Simon & Schuster (2010)

ISBN 10: 1849830401 ISBN 13: 9781849830409

New Paperback

Quantity Available: 1

From: Revaluation Books (Exeter, United Kingdom)

Seller Rating: 4-star rating

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About this Item: Simon & Schuster, 2010. Paperback. Condition: Brand New. In Stock. Seller Inventory # zk1849830401

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Results (1 - 30) of 39