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Ira Torresi

Published by St Jerome Publishing, United Kingdom (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: The Book Depository (London, United Kingdom)

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Item Description: St Jerome Publishing, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author s own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. Bookseller Inventory # AAW9781905763207

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Ira Torresi

Published by St Jerome Publishing (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Revaluation Books (Exeter, United Kingdom)

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Item Description: St Jerome Publishing, 2014. Paperback. Book Condition: Brand New. 193 pages. 9.50x6.50x0.50 inches. In Stock. Bookseller Inventory # __1905763204

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Ira Torresi

Published by St Jerome Publishing, United Kingdom (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: The Book Depository US (London, United Kingdom)

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Item Description: St Jerome Publishing, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author s own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. Bookseller Inventory # AAW9781905763207

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Torresi, Ira

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: GreatBookPrices (Columbia, MD, U.S.A.)

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Item Description: Book Condition: New. Bookseller Inventory # 19024616-n

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Torresi, Ira

Published by Taylor and Francis (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Paperbackshop-US (Wood Dale, IL, U.S.A.)

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Item Description: Taylor and Francis, 2014. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9781905763207

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TORRESI, IRA

Published by Routledge (2010)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Herb Tandree Philosophy Books (Stroud, GLOS, United Kingdom)

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Item Description: Routledge, 2010. Paperback. Book Condition: NEW. 9781905763207 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0499655

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ISBN 10: 1905763204 ISBN 13: 9781905763207

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Item Description: Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97819057632070000000

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Ira Torresi

Published by St Jerome Publishing, United Kingdom (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Book Depository hard to find (London, United Kingdom)

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Item Description: St Jerome Publishing, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author s own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. Bookseller Inventory # BTE9781905763207

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Ira Torresi

Published by Routledge (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Irish Booksellers (Rumford, ME, U.S.A.)

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Item Description: Routledge, 2014. Paperback. Book Condition: New. book. Bookseller Inventory # M1905763204

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Torresi, Ira

Published by Routledge (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: Routledge, 2014. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 1905763204

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Ira Torresi

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Grand Eagle Retail (Wilmington, DE, U.S.A.)

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Item Description: Paperback. Book Condition: New. Paperback. Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, insti.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 206 pages. 0.320. Bookseller Inventory # 9781905763207

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Ira Torresi

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Best Book Discounts (Temple Terrace, FL, U.S.A.)

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Item Description: Book Condition: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Bookseller Inventory # 2148025

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Torresi, Ira

Published by Routledge (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

Used Paperback

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: Routledge, 2014. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P021905763204

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Torresi, Ira

Published by Routledge (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

New Paperback

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: Routledge, 2014. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111905763204

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Torresi, Ira

Published by Routledge (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

Used Paperback

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: Routledge, 2014. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P011905763204

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Torresi, Ira

Published by Routledge

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Russell Books (Victoria, BC, Canada)

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Item Description: Routledge. PAPERBACK. Book Condition: New. 1905763204 Special order direct from the distributor. Bookseller Inventory # ING9781905763207

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Ira Torresi

Published by St Jerome Publishing (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: Revaluation Books (Exeter, United Kingdom)

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Item Description: St Jerome Publishing, 2014. Paperback. Book Condition: Brand New. 193 pages. 9.50x6.50x0.50 inches. In Stock. Bookseller Inventory # x-1905763204

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Item Description: Book Condition: Good. Translating Promotional and Advert Texts (Translation Practices Explained). Bookseller Inventory # Grb0913735

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Ira Torresi

ISBN 10: 1905763204 ISBN 13: 9781905763207

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From: AussieBookSeller (SILVERWATER, NSW, Australia)

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Item Description: 2010. Paperback. Book Condition: New. Paperback. Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 206 pages. 0.316. Bookseller Inventory # 9781905763207

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Ira Torresi

Published by Routledge (2014)

ISBN 10: 1905763204 ISBN 13: 9781905763207

Used Paperback

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From: Books Express (Portsmouth, NH, U.S.A.)

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Item Description: Routledge, 2014. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 1905763204

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