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Felicitas Morhart

Published by Sudwestdeutscher Verlag Fur Hochschulschriften AG 2009-03-26 (2009)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Sudwestdeutscher Verlag Fur Hochschulschriften AG 2009-03-26, 2009. paperback. Condition: New. Seller Inventory # 9783838104669

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Morhart, Felicitas

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Condition: New. Publisher/Verlag: Südwestdeutscher Verlag für Hochschulschriften | On Its Effects and Trainability | The task of encouraging employees to build and strengthen an organization's brand image that is, encouraging them to act as "brand champions" is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand? The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. | Format: Paperback | Language/Sprache: english | 218 gr | 220x150x8 mm | 152 pp. Seller Inventory # K9783838104669

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Felicitas Morhart

Published by Suedwestdeutscher Verlag fuer Hochschulschriften (2010)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Suedwestdeutscher Verlag fuer Hochschulschriften, 2010. Paperback. Condition: New. Seller Inventory # DADAX3838104668

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Felicitas Morhart

Published by Sudwestdeutscher Verlag Fur Hochschulschriften AG (2009)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Sudwestdeutscher Verlag Fur Hochschulschriften AG, 2009. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783838104669

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Felicitas Morhart

Published by Sudwestdeutscher Verlag Fur Hochschulschriften AG (2009)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Sudwestdeutscher Verlag Fur Hochschulschriften AG, 2009. PAP. Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783838104669

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Morhart, Felicitas

Published by Südwestdeutscher Verlag für Hochschulschriften (2016)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Südwestdeutscher Verlag für Hochschulschriften, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783838104669_lsuk

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Felicitas Morhart

Published by Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Jul 2015 (2015)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Jul 2015, 2015. Taschenbuch. Condition: Neu. Neuware - The task of encouraging employees to build and strengthen an organization s brand image that is, encouraging them to act as 'brand champions' is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. The task of encouraging employees to build and strengthen an organization's brand image that is, encouraging them to act as 'brand champions' is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. 152 pp. Deutsch. Seller Inventory # 9783838104669

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Felicitas Morhart

Published by Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Jul 2015 (2015)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Jul 2015, 2015. Taschenbuch. Condition: Neu. Neuware - The task of encouraging employees to build and strengthen an organization s brand image that is, encouraging them to act as 'brand champions' is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. The task of encouraging employees to build and strengthen an organization's brand image that is, encouraging them to act as 'brand champions' is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. 152 pp. Deutsch. Seller Inventory # 9783838104669

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Felicitas Morhart

Published by Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Jul 2015 (2015)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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From: AHA-BUCH GmbH (Einbeck, Germany)

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About this Item: Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Jul 2015, 2015. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - The task of encouraging employees to build and strengthen an organization s brand image that is, encouraging them to act as 'brand champions' is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. 152 pp. Deutsch. Seller Inventory # 9783838104669

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Felicitas Morhart

Published by Sudwestdeutscher Verlag Fur Hochschulschriften AG, United States (2015)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Sudwestdeutscher Verlag Fur Hochschulschriften AG, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book. The task of encouraging employees to build and strengthen an organization s brand image that is, encouraging them to act as brand champions is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand? The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. Seller Inventory # KNV9783838104669

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Felicitas Morhart

Published by Sudwestdeutscher Verlag Fur Hochschulschriften AG

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Sudwestdeutscher Verlag Fur Hochschulschriften AG. Paperback. Condition: New. 152 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.The task of encouraging employees to build and strengthen an organizations brand image that is, encouraging them to act as brand champions is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783838104669

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Felicitas Morhart

Published by Suedwestdeutscher Verlag fuer Hochschulschriften (2010)

ISBN 10: 3838104668 ISBN 13: 9783838104669

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About this Item: Suedwestdeutscher Verlag fuer Hochschulschriften, 2010. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 3838104668

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