Product Type
Condition
Binding
Collectible Attributes
Free Shipping
Seller Location
Seller Rating
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP Lambert Academic Publishing 2010-06, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing Jun 2010, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer loyalty as an applied concept is a critical strategic option in today's competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghana's banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals. 84 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer loyalty as an applied concept is a critical strategic option in today's competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghana's banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Nukpezah DanielDaniel obtained degrees from the University of Ghana and has experience working as a researcher. He received further education in Sweden where he obtained his MBA. He recently earned his PhD from the Brandenburg Te.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371275ISBN 13: 9783838371276
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.