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Daniel Nukpezah, Cephas Nyumuyo

Published by LAP LAMBERT Academic Publishing (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP LAMBERT Academic Publishing, 2010. Paperback. Condition: Used: Good. Seller Inventory # SONG3838371275

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Daniel Nukpezah; Cephas Nyumuyo

Published by LAP LAMBERT Academic Publishing (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP LAMBERT Academic Publishing, 2010. Paperback. Condition: New. book. Seller Inventory # M3838371275

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Daniel Nukpezah

Published by LAP Lambert Academic Publishing 2010-06-25 (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Academic Publishing 2010-06-25, 2010. paperback. Condition: New. Seller Inventory # 9783838371276

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Nukpezah, Daniel / Nyumuyo, Cephas

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Analysis of Perspectives of Retail Customers in Ghana's Banking Industry | Customer loyalty as an applied concept is a critical strategic option in today's competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghana's banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals. | Format: Paperback | Language/Sprache: english | 84 pp. Seller Inventory # K9783838371276

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Daniel Nukpezah

Published by LAP Lambert Academic Publishing (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Academic Publishing, 2010. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783838371276

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Nukpezah, Daniel

Published by LAP Lambert Academic Publishing (2016)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Academic Publishing, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783838371276_lsuk

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Daniel Nukpezah

Published by LAP Lambert Academic Publishing (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Academic Publishing, 2010. PAP. Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783838371276

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Daniel Nukpezah

Published by LAP Lambert Acad. Publ. Jun 2010 (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Acad. Publ. Jun 2010, 2010. Taschenbuch. Condition: Neu. Neuware - Customer loyalty as an applied concept is a critical strategic option in today's competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghana's banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals. 84 pp. Englisch. Seller Inventory # 9783838371276

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Daniel Nukpezah

Published by LAP Lambert Acad. Publ. Jun 2010 (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Acad. Publ. Jun 2010, 2010. Taschenbuch. Condition: Neu. Neuware - Customer loyalty as an applied concept is a critical strategic option in today's competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghana's banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals. 84 pp. Englisch. Seller Inventory # 9783838371276

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Daniel Nukpezah

Published by LAP Lambert Academic Publishing

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Academic Publishing. Paperback. Condition: New. 84 pages. Dimensions: 8.4in. x 5.9in. x 0.3in.Customer loyalty as an applied concept is a critical strategic option in todays competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghanas banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783838371276

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Daniel Nukpezah, Cephas Nyumuyo

Published by LAP Lambert Academic Publishing, Germany (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP Lambert Academic Publishing, Germany, 2010. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Customer loyalty as an applied concept is a critical strategic option in today s competitve environment. Managers and researchers have therefore increased their study and understanding of the concept as a strategic marketing imperative to capture market share and improve profitability. The theoretical perspective is that service quality, competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability of the firm. We investigated empirically the relative importance of these factors in driving customer loyalty and profitability by analysing perspectives of retail customers of Ghana s banking Industry. Our study reveals among others that whilst service quality and bank image and reputation are important drivers of customer satisfaction and loyalty, competitive pricing showed weak linear relationship with customer satisfaction and loyalty. Finally, we discussed the management implications of our study. This book should be especially useful to academics, students as well as marketing and strategy professionals. Seller Inventory # AAV9783838371276

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Daniel Nukpezah

Published by LAP LAMBERT Academic Publishing (2010)

ISBN 10: 3838371275 ISBN 13: 9783838371276

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About this Item: LAP LAMBERT Academic Publishing, 2010. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 3838371275

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Results (1 - 12) of 12