Results (1 - 15) of 15

Show results for

Product Type

  • All Product Types
  • Books (15)
  • Magazines & Periodicals
  • Comics
  • Sheet Music
  • Art, Prints & Posters
  • Photographs
  • Maps
  • Manuscripts &
    Paper Collectibles

Refine by

Condition

Binding

Collectible Attributes

Free Shipping

Seller Location

Seller Rating

Michael Strunck (author)

Published by LAP Lambert Academic Publishing 2011-01-24 (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: > 20

From: Blackwell's (Oxford, OX, United Kingdom)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 45.88
Convert currency
Shipping: US$ 7.86
From United Kingdom to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Academic Publishing 2011-01-24, 2011. paperback. Condition: New. Seller Inventory # 9783844301175

More information about this seller | Contact this seller 1.

Strunck, Michael

ISBN 10: 3844301178 ISBN 13: 9783844301175

New

Quantity Available: 1

Add to Basket
Price: US$ 53.84
Convert currency
Shipping: US$ 3.20
From Germany to U.S.A.

Destination, rates & speeds

About this Item: Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | The Key Success Factors of Brand Endorsers | This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. | Format: Paperback | Language/Sprache: english | 134 gr | 220x150x5 mm | 88 pp. Seller Inventory # K9783844301175

More information about this seller | Contact this seller 2.

Strunck, Michael

Published by LAP Lambert Academic Publishing (2016)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: 1

From: Ria Christie Collections (Uxbridge, United Kingdom)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 59.80
Convert currency
Shipping: US$ 5.06
From United Kingdom to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Academic Publishing, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783844301175_lsuk

More information about this seller | Contact this seller 3.

Michael Strunck

Published by LAP Lambert Academic Publishing (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

New

Quantity Available: > 20

From: Pbshop (Wood Dale, IL, U.S.A.)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 62.33
Convert currency
Shipping: US$ 3.99
Within U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Academic Publishing, 2011. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783844301175

More information about this seller | Contact this seller 4.

Michael Strunck

Published by LAP Lambert Academic Publishing (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

New

Quantity Available: > 20

From: Books2Anywhere (Fairford, GLOS, United Kingdom)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 54.74
Convert currency
Shipping: US$ 11.79
From United Kingdom to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Academic Publishing, 2011. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783844301175

More information about this seller | Contact this seller 5.

ISBN 10: 3844301178 ISBN 13: 9783844301175

New

Quantity Available: 5

From: ReadWhiz (Portland, OR, U.S.A.)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 78.36
Convert currency
Shipping: FREE
Within U.S.A.

Destination, rates & speeds

About this Item: Condition: New. Seller Inventory # ria9783844301175_ing

More information about this seller | Contact this seller 6.

Michael Strunck

Published by LAP Lambert Acad. Publ. Jan 2011 (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: 1

From: Rheinberg-Buch (Bergisch Gladbach, Germany)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 58.81
Convert currency
Shipping: US$ 19.96
From Germany to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Condition: Neu. Neuware - This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. 88 pp. Englisch. Seller Inventory # 9783844301175

More information about this seller | Contact this seller 7.

Michael Strunck

Published by LAP Lambert Acad. Publ. Jan 2011 (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: 1

From: BuchWeltWeit Inh. Ludwig Meier e.K. (Bergisch Gladbach, Germany)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 58.81
Convert currency
Shipping: US$ 19.96
From Germany to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Condition: Neu. Neuware - This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. 88 pp. Englisch. Seller Inventory # 9783844301175

More information about this seller | Contact this seller 8.

Michael Strunck

Published by LAP LAMBERT Academic Publishing (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Used
Softcover

Quantity Available: 1

From: Ergodebooks (RICHMOND, TX, U.S.A.)

Seller Rating: 4-star rating

Add to Basket
Price: US$ 83.16
Convert currency
Shipping: US$ 3.99
Within U.S.A.

Destination, rates & speeds

About this Item: LAP LAMBERT Academic Publishing, 2011. Paperback. Condition: Used: Good. Seller Inventory # SONG3844301178

More information about this seller | Contact this seller 9.

Michael Strunck

Published by LAP Lambert Academic Publishing, Germany (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: 1

From: The Book Depository EURO (London, United Kingdom)

Seller Rating: 4-star rating

Add to Basket
Price: US$ 88.20
Convert currency
Shipping: US$ 3.93
From United Kingdom to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Academic Publishing, Germany, 2011. Paperback. Condition: New. Language: English . Brand New Book. This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. Seller Inventory # KNV9783844301175

More information about this seller | Contact this seller 10.

Michael Strunck

Published by LAP Lambert Acad. Publ. Jan 2011 (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: 1

From: AHA-BUCH GmbH (Einbeck, Germany)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 58.81
Convert currency
Shipping: US$ 34.38
From Germany to U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. 88 pp. Englisch. Seller Inventory # 9783844301175

More information about this seller | Contact this seller 11.

Michael Strunck

Published by LAP Lambert Academic Publishing

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: > 20

From: BuySomeBooks (Las Vegas, NV, U.S.A.)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 94.26
Convert currency
Shipping: FREE
Within U.S.A.

Destination, rates & speeds

About this Item: LAP Lambert Academic Publishing. Paperback. Condition: New. 88 pages. Dimensions: 8.4in. x 5.8in. x 0.6in.This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783844301175

More information about this seller | Contact this seller 12.

Strunck, Michael

Published by LAP LAMBERT Academic Publishing

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: > 20

From: Russell Books (Victoria, BC, Canada)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 94.05
Convert currency
Shipping: US$ 7.00
From Canada to U.S.A.

Destination, rates & speeds

About this Item: LAP LAMBERT Academic Publishing. PAPERBACK. Condition: New. 3844301178 Special order direct from the distributor. Seller Inventory # ING9783844301175

More information about this seller | Contact this seller 13.

Michael Strunck

Published by LAP LAMBERT Academic Publishing (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Softcover
New

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 105.27
Convert currency
Shipping: FREE
Within U.S.A.

Destination, rates & speeds

About this Item: LAP LAMBERT Academic Publishing, 2011. Condition: New. book. Seller Inventory # MB00IIB80NW

More information about this seller | Contact this seller 14.

Michael Strunck

Published by LAP LAMBERT Academic Publishing (2011)

ISBN 10: 3844301178 ISBN 13: 9783844301175

Used
Softcover

Quantity Available: 1

From: Books Express (Portsmouth, NH, U.S.A.)

Seller Rating: 5-star rating

Add to Basket
Price: US$ 212.99
Convert currency
Shipping: FREE
Within U.S.A.

Destination, rates & speeds

About this Item: LAP LAMBERT Academic Publishing, 2011. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 3844301178

More information about this seller | Contact this seller 15.

Results (1 - 15) of 15