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Published by LAP Lambert Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing 2011-01, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. 88 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements.
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Strunck MichaelMichael Strunck was born in Quito, Ecuador. He studied International Business at Maastricht University, from which he graduated with a Master s Degree with a focus on Strategic Marketing . During this year, Mich.
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844301178ISBN 13: 9783844301175
Seller: dsmbooks, Liverpool, United Kingdom
Book
Paperback. Condition: Like New. Like New. Ships from multiple Locations. book.