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ISBN 10: 7505881515 ISBN 13: 9787505881518

New paperback

Quantity Available: 3

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

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Price: US$ 49.55
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Item Description: paperback. Book Condition: New. Language:Chinese.Pages Number: 253 Publisher : Economic Science Press Pub. Date :2009-05. in a complex environment. effectively enhance the brand equity is a challenging task. is the brand ambassador of rational use of effective means of enhancing brand equity. This book explores the core issue is the brand ambassador of the brand equity of the impact mechanism. Author minds of consumers based brand equity (book expressed as brand associations) and based on the consumer - brand relationships . Bookseller Inventory # J39695

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