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ISBN 10: 7544618838 ISBN 13: 9787544618830

New paperback

Quantity Available: 10

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

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Price: US$ 64.92
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Item Description: paperback. Book Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 338 Publisher: Shanghai foreign teachers Pub. Date :2011-09-01 version 1. Contents: Introduction Introduction Topic 1 The Changing World Changing World 1.1 IT Information Technology 1.2 The Communications Revolution communications revolution 1.3 The tnternet Internet 1.4 Globalization 1.5 Ways of Working globalization work Topic 2 Business and Businesses Business and Enterprise 2.1Business and Businesses Business and Enterprise 2.2 Industries and Sectors industry and production departments 2.3 Starting Up 2.4 Corporate Structure and Legal Status corporate structure and legal status of 2.5 Business Strategy Business Strategy Topic 3 Global Trading Global Trade 3.1 International Trade International trade 3.2 World Economy World Economic competition 3.3 Competition 3.4 Global ands international brand 3.5 The International Marketing Mix of international marketing mix Topic 4 Sustainable Development Sustainable Development 4.1 Ethical Consumerism conscience consumer 4.2 Corporate Responsibility Corporate Responsibility 4.3 Business Environment Business Environment 4.4 Fair Trade Fair Trade 4.5 Eco-tourism Eco-tourism Topic 5 Production Production 5.1Manufacturing and Production manufacturing and production 5.2 Product Development Product Development 5.3 Quailty Control Quality Management 5.4 Innovation and New Production Methods innovation and new methods of production 5.5 Production Line and Robotics product line and robotics Topic 6 Sales Sales Sales 6.1 Sales 6.2 Distribution Distribution 6.3 Orders and Stock Control Order and Inventory Management 6.4 Sales Methods retail sales methods 6.5 Retailing Topic 7 Business Performance Results of Operations 7.1 Boom and Bust prosperity and collapse of the 7.2 Stocks and Shares stock and stock market trends 7.3 Market Trends 7.4 Companies Losing their Way of the company lost 7.5 Making a Profit profit Topic 8 Finance Finance 8.1 Payment to pay 8.2 Costs to spend 8.3 Accounting Accounting 8.4 Owing Money owed 8.5 Financing Expansion financing the expansion of Topic 9 Marketing Marketing 9.1 Market Research Market research 9.2 Product Life Cycle Product life cycle 9.3 Global Advertising Global Advertising 9.5 Pricing 9.4 anding branding pricing Topic 10 Increasing Sales Sales 1O.1 Describing Trading Performance improved business practices described in 10.2 Sales Objectives sales targets 10.3 The War for Sales Sales War 10.4 Relocating the Business corporate relocation 10.5 Repositioni ng the and brand re-positioning Topic 11 Customer Service Customer Services 11.1 Customer Care Customer Care 11.2 Attracting and Keeping Customers attract customers and maintain 11.3 Sta thousand Training and Development Staff Training and Development 11.4 Public Relations and Corporate Image Public Relations and corporate image 11.5 Consumer Protection Consumer Protection Topic 12 Services Services 12.1 The Ma rket market 12.2 The Service I ndustry services 12.3 Services and Service Providers of services and service providers 12.4 The Leisure Industry leisure industry 12.5 Financial Topic 13 Managers Services Financial Services Manager 13.1 People at the Top level decision-makers 13.2 Management and Leadership Styles of management and leadership style 13.3 Organizational Culture Culture 13.4 Human Resou rce Management Human Resource Management 13.5 Entrepreneurs Entrepreneur Topic 14 Employees Employees 14.1 Hi ring and Fi ring hiring and firing 14.2 Remuneration paid 14.3 Industrial Relations Industrial Relations 14.4 Equal Opportunities Equality of opportunity; 14.5 Increasing Productivity equality of opportunity to improve productivity Materials Bank reading Vocabulary Practice Answer Key vocabulary exercises answer Materials Bank Answer Key Readings Exercises Index Index A Chinese-English Glossary English word head tableFour Satisfaction guaranteed,or money back. Bookseller Inventory # LQ2126

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