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MO ER ? KE LAO FU DE (Merle Crawford)

ISBN 10: 7565407062 ISBN 13: 9787565407062

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About this Item: paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-05-01 Pages: 389 Publisher: The Dongbei University Press welcomes Salan. service and quality to your satisfaction. please tell your friends around. thank you for your support and look forward to serve you QQ: 11408523441 We sold books are not tax price. For invoices extra to eight percent of the total amount of the tax point. Please note in advance. After payment. within 48 hours of delivery to you. Do not frequent reminders. if not the recipient. please be careful next single. OUR default distribution for Shentong through EMS. For other courier please follow customer instructions. The restaurant does not the post office to hang brush. please understand. Using line payment. must be in time for the payment to contact us. Stock quantity is not allowed. Specific contact customer service. 6. Restaurant on Saturday and Sunday. holidays. only orders not shipped. The specific matters Contact Customer Service. . Basic Information Title: New Products Management (9th Edition) List Price: 54.00 yuan price: 43.20 yuan. Saves you a discount of 10.80 yuan: 80% off: Merle Crawford (Merle Crawford) Publisher: Northeast University of Finance and Economics Publishing Date: May 1. 2012 ISBN: 9787565407062 words: Page: 389 Revision: 1 Binding: Paperback: Weight: 662 g Editor's Summary new product management (9th Edition) course of business of the new product development as the main line. the theories and methods of marketing. the tools used in the new product ideas. concept screening. product development. market introduction stage activities. The need to integrate the development of new products for the enterprise business activities. which methods and tools to support such integration problems often encountered in practice the system integration of ideas and effective method. Directory of introduction Digest preambleFour Satisfaction guaranteed,or money back. Seller Inventory # FV018721

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About this Item: paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2012 Pages: 389 Publisher: The Dongbei University Press welcomes Salan. service and quality to your satisfaction. please tell your friends around. thank you for your support and look forward to serve you QQ: 11.408.523.441 OUR sale of the books are not tax price. For invoices extra to eight percent of the total amount of the tax point. Please note in advance. After payment. within 48 hours of delivery to you. Do not frequent reminders. if not the recipient. please be careful next single. OUR default distribution for Shentong through EMS. For other courier please follow customer instructions. The restaurant does not the post office to hang brush. please understand. Using line payment. must be in time for the payment to contact us. Stock quantity is not allowed. Specific contact customer service. 6. Restaurant on Saturday and Sunday. holidays. only orders not shipped. The specific matters Contact Customer Service. Basic Information Title: New Product Management - (9th Edition) List Price: 54.00 yuan Price: 43.20 yuan you save 10.80 yuan discount: 80% off: Merle Crawford Publisher: Northeast University of Finance and Economics Press Publication Date: May 1. 2012 ISBN: 9787565407062 words: Page: 389 Revision: 1 Format: Folio: Product size and weight: Editor's Choice the Summary directory of Abstracts preambleFour Satisfaction guaranteed,or money back. Seller Inventory # FQ018078

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BEN SHE

ISBN 10: 7565407062 ISBN 13: 9787565407062

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About this Item: paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: Unknown in Publisher: Northeast University of Finance and Economics Press LLC List Price: 54.00 yuan Author: Publisher: the Dongbei University Press LLC ISBN: 9.787.565.407.062 Yema: Revision: Binding: Folio: Publication Date: 2012-5-1 time of printing: Words: new product management Goods logo: 22786443. Introduction (9th edition) In the business of new product development process as the main line. the theories and methods of marketing. the tools used in new products The idea put forward. the activities of the various stages of the concept screening. product development. market introduction. The need to integrate the development of new products for the enterprise business activities. which methods and tools to support such integration problems often encountered in practice the system integration of ideas and effective method. New product management (9th edition) classic textbook is internationally recognized product R & D and marketing integration. authoritative book discusses marketing roles and new product development in the field of new product management. Book by Merle Crawford. Anthony Di Beni Ditto forward. About the author MerleCrawford. a professor at the University of Michigan. the Digest editor of the Journal of Product Innovation Management. in the book. he discussed in detail the new products from conception to commercialization of the whole process. and stressed that a reasonable strategy and a rigorous evaluation process is the product the reliable guarantee for innovative new product concept testing. pre-assessment. evaluation. prototyping. testing. product trials. market analysis. financial analysis. market ready. total evaluation and reflective evaluation system. Anthony DiBenedetto. Temple University marketing professor. its outstanding research and education experience. a number of teaching awards Temple University. At the same time. he is also the International Technology Management Association awarded the World Innovation and Technology 50 . more than 100 articles published in the top journals. Directory of articles opportunity to identify and select Chapter 1 Introduction 1.1 Introduction 1.2 Why is this important area worthy of study the 1.3 as students. should pay attention to what the particular problems 1.4 What are the new products and new products. how to be successful 1.5 What is a new service . Business products and Globalization products 1.6 this area is composed by the basic idea or concept 1.7 most of the real innovation does not come from small companies and inventors. 1.8 new product management is an art or a science 1.9 this field Glossary of Terms 1.10 new product areas to provide employment opportunities which work 1.12 1.11 book do these work really helpful 1.13 Chapter Summary 1.14 Application of Chapter 2 of the new product process 2.1 Introduction 2.2 highlighter story 2.3 Basic new 2.10 Application of 2.11 Case 2.4 concept of life cycle of the product process 2.5 accelerate market leaders 2.6 What is a new service 2.7 What is new advent of 2.8 on the new product process 2.9 Chapter Summary Final Thoughts: Tastykake Seables 2.12 Case of: The Lvgcor heart Chapter 3 pump opportunities to identify and select: strategic planning of new products 3.1 Introduction 3.2 Why do we need strategic planning 3.3 3.5 product innovation charter companies company strategy 3.4 new product strategy investment 3.6 3.7 New Product of how to prepare the product innovation charter the strategy matching 3.8 Chapter Summary 3.9 Application of 3.10 cases: 3.11 Case of Kellogg's new product strategy: Microsoft Windows 95 articles ready and feasible method concept concept proposed Chapter 4 4.1 Introduction 4.2 concept prepared 4.3 concept 4.4 two 4.7 application practice of the concept of basic channels 4.5 collected 4.6 Chapter Summary 4.8 Case Study: Chapter 5. the concept of the toy ind. Seller Inventory # EJ024125

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MO ER ? KE LAO FU DE (Merle Crawford)

ISBN 10: 7565407062 ISBN 13: 9787565407062

Softcover
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Quantity Available: 1

From: liu xing (JiangSu, JS, China)

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About this Item: paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2012-05-01 Publisher: the Northeast big money Note: If you are the required number of books is greater than the bookstore inventory you can promptly inform the dispensers Tel 15801427360 Contact qq 794153166 (sending staples bibliography). bookstores internal transfer cargo 1-2 days place. The OUR Books brand new genuine absolute guarantee. when you sign must seriously view the parcel. satisfaction after receipt books. not satisfied directly refusal. this can save Returns cost and time. the problems caused due to reasons of bookstores all unconditional return policy. Thank you for your visit. Assured under single guarantee your shopping smooth look forward to your good basic information about the title: New Product Management - (9th Edition) List Price: 54 yuan Author: Merle Crawford (Merle Crawford) Press: Northeast Choi big publishing Date: 201251ISBN: 9.787.565.407.062 words: Page: Revision: 1 Binding: Paperback: 16 commodities identifies new product management (9th edition): Editor's Choice is an internationally recognized R & D and marketing integration classic textbook. but also The authoritative book discusses marketing roles and new product development in the field of new product management. The new product management (9th edition) goal is to make the new product management (9th edition) gradually associated with the user. This textbook as a 'new product'. we provide the New Product Management (9th Edition) customer oriented. Academic colleagues they use the experience of the former version of the book provides many thoughtful suggestions. these proposals become the driving force of the many changes in the new version. Abstract no the directory of papers opportunity to identify and select Chapter 1 Introduction 1.1 Introduction 1.2 Why is this important area is worth studying? 1.3 as a student. you should pay attention to what the particular problems? 1.4 What are the new products? New products. how to be successful? 1.5 What are the new services and business products. with the globalization of product? 1.6 This area is composed by what the basic idea or concept? 1.7 most of the real innovation does not come from small companies and inventors? 1.8 New product management is an art or a science? 1.9 in this area have proprietary vocabulary? 1.10 new product areas provide job opportunities? The 1.11 book what had been done? 1.12 These work really work? 1.13 Chapter Summary 1.14 Chapter 2 Application of the new product process 2.1 Introduction 2.2 highlighter story 2.3 2.4 concept of life cycle of new products 2.5 accelerate market leaders 2.6 What is new service? 2.7 What is the new advent of products? 2.9 Chapter Summary 2.8 of the new product process Final Thoughts 2.10 Application of 2.11 cases: under the Tastykake Sensables 2.12 Case: The the Levacor cardiac pump Chapter 3 opportunities to identify and select: strategic planning for new products 3.1 Introduction 3.2 Why do we need strategic planning 3.3 ' in the companies' strategic input of the new strategic 3.4 3.5 Product Innovation Charter 3.6 How to Prepare for the practice of application of this chapter Summary 3.9 3.8 3.10 3.7 new strategic product innovation charter matching case: Kellogg's new product strategy 3.11 Case: Microsoft Windows 95 first articles 4.8 ready and feasible method concept concept proposed Chapter 4 4.1 Introduction 4.2 concept prepared 4.3 concept 4.4 two basic ways to 4.5 collection concept already exists 4.6 Chapter Summary 4.7 Application of Case: the concept of the toy industry 5th chapter based on the problem of the idea: to find and solve customer problems 5.1 Introduction 5.2 The complete system of internal conception 5.3 collection issues 5.4 to solve the problem 5.5 Chapter Summary 5.6 Application Practice 5.7 Case: Campbell's IQ Meals 5.8 case: to win the acceptance of the company 6 Chapter attribute analysis: Intro. Seller Inventory # FR032374

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BEN SHE.YI MING

ISBN 10: 7565407062 ISBN 13: 9787565407062

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From: liu xing (JiangSu, JS, China)

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About this Item: paperback. Condition: New. Classic Renditions of new product management (9th edition) in Business Administration. Seller Inventory # CC064568

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