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Gary L. Lilien,K. Sridhar Moorthy,Philip Kotler

Published by PHI Learning (2010)

ISBN 10: 8120314751 ISBN 13: 9788120314757

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From: BookVistas (New Delhi, DELHI, India)

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. First edition. Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively. KEY FEATURES : ?Self-contained text with all the necessary analysis tools provided. ?Considers all marketing issues such as, product, pricing, advertising, sales force and distribution. ?Most chapters start with a review of the basic concepts and theory in the area, followed by in-depth analyses of a small number of models. ?Incorporates recent research findings in all aspects of marketing. CONTENTS: Preface. Theory and Models in Marketing. Consumer Behavior. Organizational Buying Models. Price. Product. Advertising. Promotion. Sales Force. Distribution. New Product Planning. Strategy. Decision Support and Implementation. Appendices. Bibliography. Author Index. Subject Index. Printed Pages: 820. Bookseller Inventory # 11233

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Gary L. Lilien,K. Sridhar Moorthy,Philip Kotler

Published by PHI Learning (2010)

ISBN 10: 8120314751 ISBN 13: 9788120314757

New Softcover First Edition

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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Price: US$ 17.93
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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. First edition. Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively. KEY FEATURES : â¢Self-contained text with all the necessary analysis tools provided. â¢Considers all marketing issues such as, product, pricing, advertising, sales force and distribution. â¢Most chapters start with a review of the basic concepts and theory in the area, followed by in-depth analyses of a small number of models. â¢Incorporates recent research findings in all aspects of marketing. CONTENTS: Preface. Theory and Models in Marketing. Consumer Behavior. Organizational Buying Models. Price. Product. Advertising. Promotion. Sales Force. Distribution. New Product Planning. Strategy. Decision Support and Implementation. Appendices. Bibliography. Author Index. Subject Index. Printed Pages: 820. Bookseller Inventory # 11233

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International Edition
International Edition

Kolter, Gary L. Lilien & Philip

Published by Phi Learning

ISBN 10: 8120314751 ISBN 13: 9788120314757

Used PAPERBACK

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From: glenthebookseller (Montgomery, IL, U.S.A.)

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Item Description: Phi Learning. PAPERBACK. Book Condition: Good. 8120314751 Good condition international edition textbook. Bookseller Inventory # Z8120314751Z3

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