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MONICKA BHATT,P C JAIN

Published by S. Chand Publishing

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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About this Item: S. Chand Publishing. Condition: New. Seller Inventory # Schand-9788121922142

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Bhatt Monika Jain P.C.

Published by S. Chand & Company Ltd.

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: Majestic Books (London, ,, United Kingdom)

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About this Item: S. Chand & Company Ltd. Condition: New. pp. viii + 261. Seller Inventory # 7495440

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MONICKA BHATT,P C JAIN

Published by S. Chand Publishing

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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About this Item: S. Chand Publishing. Condition: New. Seller Inventory # Schand-9788121922142

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P. C. Jain, Monika Bhatt

Published by S Chand Co Ltd, India (2004)

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: The Book Depository EURO (London, United Kingdom)

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About this Item: S Chand Co Ltd, India, 2004. Paperback. Condition: New. Language: N/A. Brand New Book. Seller Inventory # AMO9788121922142

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Published by S Chand & Co 2004-09-01, New Delhi (2004)

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: S Chand & Co 2004-09-01, New Delhi, 2004. paperback. Condition: New. Seller Inventory # 9788121922142

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P.C. Jain

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # S.Chand151217-900

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P. C. Jain and Monika Bhatt

Published by S. Chand Publisher (2010)

ISBN 10: 8121922143 ISBN 13: 9788121922142

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From: Vedams eBooks (P) Ltd (New Delhi, India)

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About this Item: S. Chand Publisher, 2010. pbk. Reprint. Contents 1 Introduction 2 Scope And Application 3 Consumer Needs And Motivation 4 Consumer As A Perceiver And Learner 5 Influence Of Personality And Attitudes On Buying Behaviour 6 Consumer Psychographics 7 Influence Of Group Dynamics And Consumer Reference Groups 8 Influence Of Social And Economic Classes 9 Influence Of Family In Decision Making 10 Diffusion Of Innovations 11 Cultural Aspects Of Indian Consumer Markets 12 Organisational Buying Behaviour 13 Role Of Consumer Behaviour In Advertisement 14 Consumer Involvement And Decision Making 15 Information Serach And Processing 16 Alternative Evalution 17 Purchase And Its Results 18 Consumer Protection In India 19  Market Segmentation 20  E Commerce And Consumer BehaviourFor MBA PGDBA Markting anf PG students of Commerce The book has been revised and a chapter on Consumer Behaviour in India has been added which will help readers to know the conditions of Indian Households and its impact on their consumption pattern Futher consumption pattern in rural and urban India has been analysed to help readers to know about difference in consumption pattern in Indian Villages and towns 285 pp. Seller Inventory # 92092

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