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David A. Aaker

Published by Wiley India Private Limited (2008)

ISBN 10: 8126516046 ISBN 13: 9788126516049

Used

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Wiley India Private Limited, 2008. Condition: Very Good. Great condition for a used book! Minimal wear. Seller Inventory # GRP96356852

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David A. Aaker

Published by Wiley India Pvt. Ltd (2008)

ISBN 10: 8126516046 ISBN 13: 9788126516049

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Softcover

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Wiley India Pvt. Ltd, 2008. Softcover. Condition: New. 5th or later edition. This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis. Part I Introduction And Overview Business Strategy The Concept and Trends in Its Management Strategic Market Management An Overview Part II Strategic Analysis External and Customer Analysis Competitor Analysis Market/Submarket Analysis Environmental Analysis and Strategic Uncertainty Internal Analysis Case Challenges: The Energy Bar Industry, Competing against Wal-Mart Part III Alternative Business Strategies Creating Advantage Synergy and Vision vs Opportunism Strategic Options Strategic Options Value, Focus & Innovation Global Strategies Strategic Positioning Case Challenges: Xerox The Early Years, Hobart Part IV Growth Strategies Growth Strategies Penetration, Product-Market Expansion; Vertical Integration and the Big Idea Diversification Strategies in Declining and Hostile Markets Case Challenges: Dove, Intel Part V Implementation Organizational Issues Case Challenge: Samsung Electronics Appendix Planning Forms Index Printed Pages: 372. Seller Inventory # 60916

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David A. Aaker

Published by WSE (2008)

ISBN 10: 8126516046 ISBN 13: 9788126516049

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Softcover

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From: dsmbooks (Liverpool, United Kingdom)

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About this Item: WSE, 2008. Paperback. Condition: As New. As New. book. Seller Inventory # F5S7-2-Z-8126516046-5

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