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Arvind Kumar

Published by Sarup (2002)

ISBN 10: 8176252778 ISBN 13: 9788176252775

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Hardcover

Quantity Available: 1

From: Vedams eBooks (P) Ltd (New Delhi, India)

Seller Rating: 3-star rating

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About this Item: Sarup, 2002. Hardcover. Condition: As New. Contents: 1. Trends in Indian journalism. 2. Development journalism. 3. Economic and commercial reporting. 4. House journals as journalism. 5. New today : coverage for masses. 6. Mass communication. 7. Mass communications research. 8. Beyond mass media. 9. New media horizons. 10. Towards a free press. 11. Print media. 12. Electronic media Versus print media. 13. Traditional media. 14. Folk music and dance. 15. Folk arts and entertainments. 16. Content analysis-its importance and relevance in programming. 17. The air network. 18. Television in India. 19. Use and misuse of electronic media. 20. Media criticism. 21. Promising future. Appendices. "Writing about journalism in India is like walking over a minefield. Truthfully speaking, not much of the change, the communication revolution, is of India's making. The Indian expansion, scanned through a crystal ball, will, in the Indian tradition, be thoughtless and planes as was the injection of cable TV into the Indian scene. Satellite TV has practically killed video for no other reason that it's easy entertainment. "Relatively unfazed by such issues, the journalism (or communication, a preferred term) schools continue with their teaching. It is probably wise to begin with a statistical background of journalism teaching. There are now very few universities which offer only a diploma course, the most well-known of them is the Government's Indian Institute of Mass Communication ( IIMC). In the present book an attempt has been made to explain the subject journalism in general and the situation of mass media in particular." ( 354 pp. Seller Inventory # 43459

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