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Jagdeep Kapoor

Published by Jaico Publishing House, India (2005)

ISBN 10: 8179923495 ISBN 13: 9788179923498

Softcover
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From: The Book Depository EURO (London, United Kingdom)

Seller Rating: 4-star rating

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About this Item: Jaico Publishing House, India, 2005. Paperback. Condition: New. Language: N/A. Brand New Book. Seller Inventory # AMO9788179923498

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Jagdeep Kapoor

Published by Jaico Publishing House

ISBN 10: 8179923495 ISBN 13: 9788179923498

New

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From: Books in my Basket (New Delhi, India)

Seller Rating: 5-star rating

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About this Item: Jaico Publishing House. N.A. Condition: New. Seller Inventory # 514067

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Jagdeep Kapoor (author)

Published by Jaico Publishing House 2005-04-30, Mumbai (2005)

ISBN 10: 8179923495 ISBN 13: 9788179923498

Softcover
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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Jaico Publishing House 2005-04-30, Mumbai, 2005. paperback. Condition: New. Seller Inventory # 9788179923498

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Jagdeep Kapoor

Published by Jaico Publishing House (2010)

ISBN 10: 8179923495 ISBN 13: 9788179923498

Softcover
New

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From: BookVistas (New Delhi, India)

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About this Item: Jaico Publishing House, 2010. Softcover. Condition: New. 2nd edition. The era of Brand Switch is here upon us. For many years, product and service marketers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to ?perceived value? and not necessarily to brands. Due to intense competition and a wide choice of brands, every Indian consumer today is equipped with what the author calls ?an imaginary remote control? With this imaginary remote control, the consumer explores various brands only momentarily and evaluates them according to the perceived value he is getting. This is not to say that brand loyalty can no longer exist. However ?perceived value loyalty? will precede brand loyalty. Only after a thorough assessment would a consumer settle for a particular brand. The author has recommended a unique way to gain, retain and regain consumers through his Brand Switch Module? Jagdeep Kapoor?s Brand Switch Module? recommends strategies to convert, attract, increase, retain and reconvert customers leading to increased sales, market share and profits. Printed Pages: 160. Seller Inventory # 9085

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Jagdeep Kapoor

Published by JAICO

ISBN 10: 8179923495 ISBN 13: 9788179923498

New

Quantity Available: 20

From: BookVistas (New Delhi, India)

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About this Item: JAICO. Condition: New. Seller Inventory # JAICO-9788179923498

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JAGDEEP KAPOOR

ISBN 10: 8179923495 ISBN 13: 9788179923498

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # Prkash N-2192018-3455

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Jagdeep Kapoor

Published by JAICO

ISBN 10: 8179923495 ISBN 13: 9788179923498

New

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About this Item: JAICO. Condition: New. Seller Inventory # JAICO-9788179923498(2)

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Jagdeep Kapoor

Published by Jaico Publishing House (2005)

ISBN 10: 8179923495 ISBN 13: 9788179923498

Used
Softcover

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From: Books Express (Portsmouth, NH, U.S.A.)

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About this Item: Jaico Publishing House, 2005. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 8179923495

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Results (1 - 8) of 8