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C. Rajendra Kumar & Sanjay S. Kaptan

ISBN 10: 8189161938 ISBN 13: 9788189161934

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From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: 2006. Hardcover. Condition: New. 218 NA The Title Rural Marketing New Dimension A Facsimile Of The Manuscript, written by C. Rajendra Kumar & Sanjay S. Kaptan, The publisher is Adhyayan Publishers and Distributors May Be Old Book Language: English. Seller Inventory # OLDSELF441

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C.Rajendra Kumar, S.S Kaptan

Published by Adhyayan Publishers & Distributors, New Delhi (2006)

ISBN 10: 8189161938 ISBN 13: 9788189161934

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About this Item: Adhyayan Publishers & Distributors, New Delhi, 2006. N.A. Condition: New. Seller Inventory # 453139

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C. Rajendra Kumar,S.S. Kaptan

Published by Adhyayan Publishers & Distributors (2006)

ISBN 10: 8189161938 ISBN 13: 9788189161934

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Adhyayan Publishers & Distributors, 2006. Hardcover. Condition: New. Indian Marketing has developed from the traditional barter Pattern to the commercial systems of trade over a long period along with the changes in the society. Though change is common, some changes seen peculiar and paradoxical. Today, we witness in Indian Economy one such a bificaceted change - a change from national to global on one side, and Urban Rural on the other. In all, this book presents an integrated approach to rural - marketing for reaping the results from the past experience and Knitting ideas towards the future, in the light of emerging changes in concepts approaches of rural marketing. This book is written in a simple, straight - forward Style with easy to understand and Indian brand/product examples for easy understanding. Printed Pages: 218. Seller Inventory # 36352

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C. Rajendra Kumar,S.S. Kaptan

Published by Adhyayan Publishers & Distributors (2006)

ISBN 10: 8189161938 ISBN 13: 9788189161934

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Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Adhyayan Publishers & Distributors, 2006. Hardcover. Condition: New. Indian Marketing has developed from the traditional barter Pattern to the commercial systems of trade over a long period along with the changes in the society. Though change is common, some changes seen peculiar and paradoxical. Today, we witness in Indian Economy one such a bificaceted change - a change from national to global on one side, and Urban Rural on the other. In all, this book presents an integrated approach to rural - marketing for reaping the results from the past experience and Knitting ideas towards the future, in the light of emerging changes in concepts approaches of rural marketing. This book is written in a simple, straight - forward Style with easy to understand and Indian brand/product examples for easy understanding. Printed Pages: 218. Seller Inventory # 36352

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C Rajendra Kumar and Sanjay S Kaptan

Published by Adhyayan Pub, New Delhi (2006)

ISBN 10: 8189161938 ISBN 13: 9788189161934

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From: Vedams eBooks (P) Ltd (New Delhi, India)

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About this Item: Adhyayan Pub, New Delhi, 2006. Hardbound. Condition: As New. New. Contents Preface. 1. Rural marketing features significance and limitations. 2. Rural marketing an Indian perspective. 3. Rural marketing product management. 4. Rural marketing price management. 5. Rural marketing distribution management. 6. Rural marketing promotion strategy. 7. Rural marketing market segmentation and positioning. 8. The new dimension rural marketing NGO's role. 9. Impact of information technology rural marketing. 10. Cases on rural marketing. Bibliography. Index. Indian marketing has developed from the traditional barter pattern to the commercial systems of trade over a long period along with the changes in the society. Though change is common some changes seen peculiar and paradoxical. Today we witness in Indian economy one such a bificaceted change a change from national to global on one side and urban rural on the other. In all this book presents an integrated approach to rural marketing for reaping the results from the past experience and knitting ideas towards the future in the light of emerging changes in concepts approaches of rural marketing. This book is written in a simple straight forward style with easy to understand and Indian brand/product examples for easy understanding. 208 pp. Seller Inventory # 61168

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