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Sudhir Andrews

Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)

ISBN 10: 007015323X ISBN 13: 9780070153233

New Softcover First Edition

Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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Price: US$ 9.38
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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Condition: New. First edition. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. Table of contents Chapter 1. Introduction to Marketing and Services Chapter 2. Marketing Environment and Market Research Chapter 3. Consumer Behaviour in Services and the Future Guest Chapter 4. Hospitality Products and Service Chapter 5. Hospitality Pricing Strategies and Policies Chapter 6. Hospitality "Place" Strategies and Distribution Channels Chapter 7. Hospitality Sales Chapter 8. Hospitality Promotion,Advertising,and Public Relations Chapter 9. People as a Marketing Proposition Chapter 10. Physical Evidence as a Marketing Strategy Chapter 11. Processes as a Marketing Support Chapter 12. Strategic Marketing Planning and Control Bibliography Glossary Printed Pages: 240. Seller Inventory # 16873

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Sudhir Andrews

Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)

ISBN 10: 007015323X ISBN 13: 9780070153233

New Softcover First Edition

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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Price: US$ 9.38
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Shipping: US$ 6.18
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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Condition: New. First edition. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. Table of contents Chapter 1. Introduction to Marketing and Services Chapter 2. Marketing Environment and Market Research Chapter 3. Consumer Behaviour in Services and the Future Guest Chapter 4. Hospitality Products and Service Chapter 5. Hospitality Pricing Strategies and Policies Chapter 6. Hospitality "Place" Strategies and Distribution Channels Chapter 7. Hospitality Sales Chapter 8. Hospitality Promotion,Advertising,and Public Relations Chapter 9. People as a Marketing Proposition Chapter 10. Physical Evidence as a Marketing Strategy Chapter 11. Processes as a Marketing Support Chapter 12. Strategic Marketing Planning and Control Bibliography Glossary Printed Pages: 240. Seller Inventory # 16873

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Sudhir Andrews

Published by McGraw Hill Education India Pvt Ltd (2009)

ISBN 10: 007015323X ISBN 13: 9780070153233

Used Paperback

Quantity Available: 1

From: dsmbooks (Liverpool, United Kingdom)

Seller Rating: 2-star rating

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Price: US$ 428.40
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About this Item: McGraw Hill Education India Pvt Ltd, 2009. Paperback. Condition: Near Fine. Near Fine. book. Seller Inventory # F5S8-7-Z-007015323X-3

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