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Amita Mital,John Pearce,Richard Robinson

Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)

ISBN 10: 0070264384 ISBN 13: 9780070264380


Quantity Available: > 20

From: BookVistas (New Delhi, India)

Seller Rating: 4-star rating

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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Condition: New. 5th or later edition. The authors have used a model of the strategic management process as the basis for the organization of the text material. The model provides a systematic and student-friendly treatment to the study of strategic management. While having a solid academic foundation, the text material would be liked for its practical, skills-oriented approach. Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout the text. A wide assortment of Business Week short cases and traditional, longer strategic management cases offers flexibility to the instructors and students to choose a set of cases best suited to their needs. Table of contents PART I: OVERVIEW OF STRATEGIC MANAGEMENT Chapter 1 Strategic Management PART II: STRATEGY FORMULATION Chapter 2 Defining the Company?s Mission and Social Responsibility Chapter 3 Corporate Social Responsibility and Business Ethics Chapter 4 The External Environment Chapter 5 The Global Environment Chapter 6 Internal Analysis Chapter 7 Long-Term Objectives and Strategies Chapter 8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages Chapter 9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value PART III: STRATEGY IMPLEMENTATION, CONTROL, AND INNOVATION Chapter 10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards Chapter 11 Structuring an Effective Organization Chapter 12 Organizational Leadership and Culture Chapter 13 Strategic Control, Innovation, and Entrepreneurship PART IV : CASES Guide to Strategic Management Analysis Businessweek Case Comprehensive Cases Printed Pages: 820. Seller Inventory # 23106

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