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Peter Rix

Published by McGraw Hill Education (2011)

ISBN 10: 0071333673 ISBN 13: 9780071333672

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From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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About this Item: McGraw Hill Education, 2011. Softcover. Condition: New. 5th or later edition. Contents: Marketing: A Practical Approach Part I: Modern Marketing Ch 1, The Field of Marketing Ch 2, The Marketing Environment Ch 3, Gathering Marketing Information Part II: Understanding Markets Ch 4, Marketing Segmentation, Targeting and Positioning Ch 5, Understanding the Consumer Market Ch 6, Understanding the Business Market Part III: The Marketing Mix Ch 7, Product Planning and Development Ch 8, Product Management Strategies Ch 9, Services Marketing Strategies Ch 10, Pricing Strategies Ch 11, Distribution Strategies Ch 12, The Promotional Program Part IV: Marketing Management Ch 13, Strategic Planning Ch 14, Marketing Metrics Appendix: Marketing in Focus Appendix: International Marketing Printed Pages: 616. Seller Inventory # 85280

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Peter Rix

Published by McGraw Hill Education (2011)

ISBN 10: 0071333673 ISBN 13: 9780071333672

New Softcover

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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Price: US$ 20.00
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Shipping: US$ 6.24
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About this Item: McGraw Hill Education, 2011. Softcover. Condition: New. 5th or later edition. Contents: Marketing: A Practical Approach Part I: Modern Marketing Ch 1, The Field of Marketing Ch 2, The Marketing Environment Ch 3, Gathering Marketing Information Part II: Understanding Markets Ch 4, Marketing Segmentation, Targeting and Positioning Ch 5, Understanding the Consumer Market Ch 6, Understanding the Business Market Part III: The Marketing Mix Ch 7, Product Planning and Development Ch 8, Product Management Strategies Ch 9, Services Marketing Strategies Ch 10, Pricing Strategies Ch 11, Distribution Strategies Ch 12, The Promotional Program Part IV: Marketing Management Ch 13, Strategic Planning Ch 14, Marketing Metrics Appendix: Marketing in Focus Appendix: International Marketing Printed Pages: 616. Seller Inventory # 85280

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International Edition
International Edition

Rix

ISBN 10: 0071333673 ISBN 13: 9780071333672

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Quantity Available: 1

From: Bookshub (Karol Bagh, India)

Seller Rating: 5-star rating

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About this Item: Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-BOOK-13642

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