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Moriarty, Sandra^Mitchell, Nancy .^Wells, William D

Published by Prentice Hall

ISBN 10: 0133849643 ISBN 13: 9780133849646

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From: INDOO (Avenel, NJ, U.S.A.)

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About this Item: Prentice Hall. Condition: New. Brand New. Seller Inventory # 0133849643

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About this Item: Condition: Good. Used book. May have cover wear and markings inside. Please do not buy used items expecting new supplements. CD's, Access codes, or other supplements are not included. Seller Inventory # 0133506886-BUNDLE-1328

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Sandra Moriarty, Nancy Mitchell, William D Wells

Published by Pearson (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

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From: Book Depository International (London, United Kingdom)

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About this Item: Pearson, 2014. Book. Condition: New. 10th ed.. Language: English . Brand New Book. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson s MyLab Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson s MyLab Mastering products. PackagesAccess codes for Pearson s MyLab Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today s dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 0133763536 / 9780133763539 Advertising IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package Package consists of 0133506886 / 9780133506884 Advertising IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising. Seller Inventory # BZV9780133849646

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Sandra Moriarty, Nancy Mitchell, William D Wells

Published by Pearson (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

New

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From: Book Depository hard to find (London, United Kingdom)

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About this Item: Pearson, 2014. Book. Condition: New. 10th ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson s MyLab Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson s MyLab Mastering products. PackagesAccess codes for Pearson s MyLab Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today s dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 0133763536 / 9780133763539 Advertising IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package Package consists of 0133506886 / 9780133506884 Advertising IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising. Seller Inventory # BZV9780133849646

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Moriarty, Sandra, Mitchell, Nancy, Wells

Published by Pearson (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

Used

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: Pearson, 2014. Loose Leaf. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020133849643

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Sandra Moriarty; Nancy Mitchell; William D. Wells

Published by Pearson (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

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From: Palexbooks (Sanford, NC, U.S.A.)

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About this Item: Pearson, 2014. Condition: New. Brand new! Please provide a physical shipping address. Seller Inventory # 9780133849646

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Moriarty, Sandra, Mitchell, Nancy, Wells

Published by Pearson (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

Used

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: Pearson, 2014. Loose Leaf. Condition: Like New. Almost new condition. Seller Inventory # P010133849643

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Moriarty, Sandra, Mitchell, Nancy, Wells

Published by Pearson (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

New

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Pearson, 2014. Loose Leaf. Condition: New. Never used!. Seller Inventory # P110133849643

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Moriarty, Sandra/ Mitchell, Nancy/ Wells, William D.

Published by Pearson College Div (2014)

ISBN 10: 0133849643 ISBN 13: 9780133849646

Softcover
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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Pearson College Div, 2014. Paperback. Condition: Brand New. 10 pck unb edition. 639 pages. 11.25x8.75x1.00 inches. In Stock. Seller Inventory # 0133849643

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About this Item: Pearson, 2014. Loose Leaf. Condition: Good. 10. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0133849643

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