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Walters, David; White, David

Published by Palgrave Macmillan

ISBN 10: 0333428153 ISBN 13: 9780333428153

Used
Hardcover

Quantity Available: 1

From: Sam Nayler (Thetford, United Kingdom)

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About this Item: Palgrave Macmillan. Hardcover. Condition: Very Good. 0333428153 Books shipped daily. Professional seller. Seller Inventory # Z0333428153Z2

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David Walters and David White

Published by Macmillan Press, Great Britain (1987)

ISBN 10: 0333428153 ISBN 13: 9780333428153

Used
Hardcover
Signed
First Edition

Quantity Available: 1

From: The London Bookworm (East Sussex, United Kingdom)

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Price: US$ 52.01
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About this Item: Macmillan Press, Great Britain, 1987. Cloth. Condition: Near Fine. Dust Jacket Condition: Very Good. First Edition. Very slight shelf wear to bottom edge of spine of cloth. Signed by David White, the author. Introducting a concept of retail marketing which differs from the traditional manufacturers' views, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues factng retailers. Chapter topics include the envitornment of retail marketing; retailing strategy and the role of retail marketing; the retail marketing mix; customer amalysis and market segmentation; financial appraisal for retail marketing decisions; merchandise management; pricing; advertising; managing the supply chain; creating the retail environment; and research issues in retail marketing decisions. 276 pp.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.) Size: 8vo - over 7¾" - 9¾" tall. Signed by Author. Hardback. Seller Inventory # 043471

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