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9780415356480 - A Reader in Marketing Communications (15 results)
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Condition: As New. Unread book in perfect condition.
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Reader In Marketing Communications
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Reader In Marketing Communications
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A Reader in Marketing Communications
Language: English
Published by Taylor & Francis Group, 2020
ISBN 10: 0415356482 ISBN 13: 9780415356480
Condition: New. pp. 292.
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A Reader in Marketing Communications
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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A Reader in Marketing Communications
Language: English
Published by Taylor & Francis Group, 2020
ISBN 10: 0415356482 ISBN 13: 9780415356480
Condition: New. pp. 292.
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US$ 333.24
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Add to basketHardcover. Condition: Brand New. 1st edition. 273 pages. 9.75x6.75x0.75 inches. In Stock.
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A Reader in Marketing Communications
Language: English
Published by Taylor & Francis Group, 2020
ISBN 10: 0415356482 ISBN 13: 9780415356480
US$ 289.74
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Ships from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New. pp. 292 68:B&W 7 x 10 in or 254 x 178 mm Case Laminate on White w/Gloss Lam This item is printed on demand.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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A Reader in Marketing Communications
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Buch. Condition: Neu. A Reader in Marketing Communications | Philip Kitchen (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2005 | Routledge | EAN 9780415356480 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix.Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers.Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
