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9780692989043 - Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations by Ilya Katsov (23 results)
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Language: English
Published by Grid Dynamics (edition ), 2017
ISBN 10: 0692989048 ISBN 13: 9780692989043
Hardcover. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations (Hardback or Cased Book)
Language: English
Published by Ilia Katcov 12/2/2017, 2017
ISBN 10: 0692989048 ISBN 13: 9780692989043
Hardback or Cased Book. Condition: New. Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations. Book.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Introduction to Algorithmic Marketing
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Introduction to Algorithmic Marketing : Artificial Intelligence for Marketing Operations
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Introduction to Algorithmic Marketing : Artificial Intelligence for Marketing Operations
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Introduction to Algorithmic Marketing
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Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
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Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.'A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.'żAli Bouhouch, CTO, Sephora Americas'It is a must-read for both data scientists and marketing officersżeven better if they read it together.'żAndrey Sebrant, Director of Strategic Marketing, Yandex'The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.'żVictoria Livschitz, founder and CTO, Grid DynamicsTable of ContentsChapter 1 - IntroductionThe Subject of Algorithmic MarketingThe Definition of Algorithmic MarketingHistorical Backgrounds and ContextProgrammatic ServicesWho Should Read This Book SummaryChapter 2 - Review of Predictive ModelingDescriptive, Predictive, and Prescriptive AnalyticsEconomic OptimizationMachine LearningSupervised LearningRepresentation LearningMore Specialized ModelsSummaryChapter 3 - Promotions and AdvertisementsEnvironmentBusiness ObjectivesTargeting PipelineResponse Modeling and MeasurementBuilding Blocks: Targeting and LTV ModelsDesigning and Running CampaignsResource AllocationOnline AdvertisementsMeasuring the EffectivenessArchitecture of Targeting SystemsSummaryChapter 4 - SearchEnvironmentBusiness ObjectivesBuilding Blocks: Matching and RankingMixing Relevance SignalsSemantic AnalysisSearch Methods for MerchandisingRelevance TuningArchitecture of Merchandising Search ServicesSummaryChapter 5 - RecommendationsEnvironmentBusiness ObjectivesQuality EvaluationOverview of Recommendation MethodsContent-based FilteringIntroduction to Collaborative FilteringNeighborhood-based Collaborative FilteringModel-based Collaborative FilteringHybrid MethodsContextual RecommendationsNon-Personalized RecommendationsMultiple Objective OptimizationArchitecture of Recommender SystemsSummaryChapter 6 - Pricing and AssortmentEnvironmentThe Impact of PricingPrice and ValuePrice and DemandBasic Price StructuresDemand PredictionPrice OptimizationResource AllocationAssortment OptimizationArchitecture of Price Management SystemsSummary.
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextIntroduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by .
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Buch. Condition: Neu. Introduction to Algorithmic Marketing | Artificial Intelligence for Marketing Operations | Ilya Katsov | Buch | Gebunden | Englisch | 2017 | Grid Dynamics | EAN 9780692989043 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
