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9781908126306 - 10 Principles of Good Advertising by Shore, Robert (7 results)
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Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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10 Principles of Good Advertising
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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10 Principles of Good Advertising
Language: English
Published by Vivays Publishing Limited, 2014
ISBN 10: 1908126302 ISBN 13: 9781908126306
Condition: Very Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.
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10 Principles of Good Advertising
Language: English
Published by Vivays Publishing Ltd, 2012
ISBN 10: 1908126302 ISBN 13: 9781908126306
Seller: Aardvark Rare Books, Bucknell, SHROP, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fine.
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Trade Paperback. Condition: New. 'The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means ''buying it.' Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work. ' With a lively text and plenty of illustrations, 10 Principles of Good Advertising sets out the tenets that all good advertisements follow to capture their audience.
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10 Principles of Good Advertising Shore, Robert
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. The books cover is in very good condition with wear such as scuffs and scratches. The content is in new condition.
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title!
