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Purba Halady Rao

Published by PHI Learning 0

ISBN 10: 8120348192 ISBN 13: 9788120348196

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From: Vikram Jain Books (New Delhi, India)

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About this Item: PHI Learning 0. Softcover. Condition: New. First edition. Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc. The myriad of modelling and other analytical approaches which constitute Business Analytical applications in Indian Industry today include predominantly: â ¢ Determining which attributes in a product are considered significant by the market and which are found to be significantly satisfactoryâ "Gap Analysis. â ¢ Analytical Modelling by Factor and Cluster Analysis. â ¢ Analytical Modelling by Logistics Regression and Discriminant Analysis. â ¢ Segmentation of primary target market by Heuristic Modelling such as RFM (recency, frequency, monetary) analysis. â ¢ Segmentation of target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other Classification and Regression Trees. â ¢ Determining Linkages between unobserved constructs such as customer satisfaction and factors leading to it, using Structural Equation Modelling (SEM). â ¢ Determining relative preferences in consumer perceptions by Conjoint Analysis. In this book, the author has discussed these analytical approaches following a classroom teaching format, drawing from her extensive teaching experience spanning over 30 years. The book first discusses all important concepts and then case studies are discussed which emulate real-life managerial situations. This textbook is designed to serve the needs of management students for a course in Business Analytics. Contents: Preface 1. Gap Analysis 2. Factor Analysis 3. Concepts of Cluster Analysis 4. Linear Discriminant Analysis 5. Logistics Regression 6. Predictive Modelling and RFM Analysis 7. Decision Tree Approach with CHAID 8. Structural Equation Modelling 9. Conjoint Analysis Case Study I Medical Treatment Case Study II Brand Loyalty of Sport Drinks in Italian Market Case Study III Conjoint Analysis Application on Credit Card Industry Printed Pages: 256. Seller Inventory # 73366BV

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Purba Halady Rao

Published by PHI Learning

ISBN 10: 8120348192 ISBN 13: 9788120348196

Softcover
First Edition
New

Quantity Available: > 20

From: BookVistas (New Delhi, India)

Seller Rating: 3-star rating

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About this Item: PHI Learning. Softcover. Condition: New. First edition. Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc. The myriad of modelling and other analytical approaches which constitute Business Analytical applications in Indian Industry today include predominantly: â ¢ Determining which attributes in a product are considered significant by the market and which are found to be significantly satisfactoryâ "Gap Analysis. â ¢ Analytical Modelling by Factor and Cluster Analysis. â ¢ Analytical Modelling by Logistics Regression and Discriminant Analysis. â ¢ Segmentation of primary target market by Heuristic Modelling such as RFM (recency, frequency, monetary) analysis. â ¢ Segmentation of target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other Classification and Regression Trees. â ¢ Determining Linkages between unobserved constructs such as customer satisfaction and factors leading to it, using Structural Equation Modelling (SEM). â ¢ Determining relative preferences in consumer perceptions by Conjoint Analysis. In this book, the author has discussed these analytical approaches following a classroom teaching format, drawing from her extensive teaching experience spanning over 30 years. The book first discusses all important concepts and then case studies are discussed which emulate real-life managerial situations. This textbook is designed to serve the needs of management students for a course in Business Analytics. Contents: Preface 1. Gap Analysis 2. Factor Analysis 3. Concepts of Cluster Analysis 4. Linear Discriminant Analysis 5. Logistics Regression 6. Predictive Modelling and RFM Analysis 7. Decision Tree Approach with CHAID 8. Structural Equation Modelling 9. Conjoint Analysis Case Study I Medical Treatment Case Study II Brand Loyalty of Sport Drinks in Italian Market Case Study III Conjoint Analysis Application on Credit Card Industry Printed Pages: 256. Seller Inventory # 73366

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Purba Halady Rao

Published by PHI Learning (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

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From: Paperbackshop-US (Wood Dale, IL, U.S.A.)

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About this Item: PHI Learning, 2013. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CE-9788120348196

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Purba Halady Rao

Published by PHI Learning, India (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

Softcover
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About this Item: PHI Learning, India, 2013. Paperback. Condition: New. Language: English. Brand new Book. Seller Inventory # AMO9788120348196

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RAO

ISBN 10: 8120348192 ISBN 13: 9788120348196

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About this Item: Condition: New. This is Brand New. Seller Inventory # PHI-24092019-291

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Purba Halady Rao

Published by PHI Learning (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

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From: medimops (Berlin, Germany)

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About this Item: PHI Learning, 2013. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M08120348192-G

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International Edition
International Edition

PURBA HALADY RAO

Published by PHI (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

Softcover
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From: Books Market (New Delhi, DELHI, India)

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About this Item: PHI, 2013. PB. Condition: Brand New. Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ADHUU4018

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International Edition
International Edition

PURBA HALADY RAO

Published by PHI (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

Softcover
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Quantity Available: 6

From: Books Market (New Delhi, DELHI, India)

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About this Item: PHI, 2013. PB. Condition: Brand New. Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ADHUU12078

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International Edition
International Edition

PURBA HALADY RAO

Published by PHI (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

Softcover
New

Quantity Available: 6

From: Books Market (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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About this Item: PHI, 2013. PB. Condition: Brand New. Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ADHUU20138

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Purba Halady Rao

Published by PHI Learning (2013)

ISBN 10: 8120348192 ISBN 13: 9788120348196

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From: Books2Anywhere (Fairford, GLOS, United Kingdom)

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About this Item: PHI Learning, 2013. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CE-9788120348196

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International Edition
International Edition

ISBN 10: 8120348192 ISBN 13: 9788120348196

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From: TM Books (Berkeley, CA, U.S.A.)

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About this Item: Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 489685

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Results (1 - 11) of 11