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Khan, M.

Published by New Age International, New Delhi (2006)

ISBN 10: 812241947X ISBN 13: 9788122419474

New
Softcover

Quantity Available: 1

From: Books in my Basket (New Delhi, India)

Seller Rating: 5-star rating

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Price: US$ 5.00
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Shipping: US$ 6.18
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About this Item: New Age International, New Delhi, 2006. Soft cover. Condition: New. 392pp. Seller Inventory # 461124

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Matin Khan

Published by New Age International (P) Limited (2013)

ISBN 10: 812241947X ISBN 13: 9788122419474

New
Softcover

Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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Price: US$ 6.25
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Shipping: US$ 9.62
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About this Item: New Age International (P) Limited, 2013. Softcover. Condition: New. 5th or later edition. This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expand the 5Ms of advertising, ethical and social issues. They are also illustrated with case studies. Printed Pages: 390. Seller Inventory # 16730

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Khan, Matin

ISBN 10: 812241947X ISBN 13: 9788122419474

Used
Softcover

Quantity Available: 1

From: WorldofBooks (Goring-By-Sea, WS, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 27.06
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Shipping: US$ 3.96
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About this Item: Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008140610

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