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V Kumar

Published by JW&S (2006)

ISBN 10: 8126509139 ISBN 13: 9788126509133

Used First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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About this Item: JW&S, 2006. Condition: Good. 1ST. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP92752917

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Werner Reinartz,V. Kumar,Werner J. Reinartz

ISBN 10: 8126509139 ISBN 13: 9788126509133

New Soft cover

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From: Wagon Of Deals (Edmonton, AB, Canada)

Seller Rating: 4-star rating

International Edition
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About this Item: 2006. Soft cover. Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA3264

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V. Kumar,Werner J. Reinartz

Published by Wiley India Pvt. Ltd (2006)

ISBN 10: 8126509139 ISBN 13: 9788126509133

New Softcover

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From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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About this Item: Wiley India Pvt. Ltd, 2006. Softcover. Condition: New. Customer Relationship Management stresses the development of an understanding of Customer Value as the guiding concept for marketing decisions. The book illustrates important metrics like Past Customer Value and Lifetime Customer Value and analyzes the implementation of CRM strategies in the areas of Loyalty Programs, Marketing Campaigns, and Channel Management. This new text outlines the need for customer-centric marketing strategies and explains the concepts, metrics and techniques that form the back bone of CRM activities. Preface Part I Database Marketing Strategy CRM, Database Marketing, and Customer Value CRM Industry Landscape Strategic CRM Implementing the CRM Strategy Introduction to Customer-Based Marketing Metrics Customer Value Metrics-Concepts and Practices Part II Implementation Of Database Marketing Using Databases Designing Loyalty Programs Effectiveness of Loyalty Programs Data Mining Campaign Management Part III Advances In CRM Applications Applications of Database Marketing in B-to-C and B-to-B Scenarios Application of the Customer Value Framework to Marketing Decisions Part IV Channels And CRM Impact of CRM on Marketing Channels Glossary Index Printed Pages: 346. Seller Inventory # 62168

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V. Kumar,Werner J. Reinartz

Published by Wiley India Pvt. Ltd (2006)

ISBN 10: 8126509139 ISBN 13: 9788126509133

New Softcover

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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About this Item: Wiley India Pvt. Ltd, 2006. Softcover. Condition: New. Customer Relationship Management stresses the development of an understanding of Customer Value as the guiding concept for marketing decisions. The book illustrates important metrics like Past Customer Value and Lifetime Customer Value and analyzes the implementation of CRM strategies in the areas of Loyalty Programs, Marketing Campaigns, and Channel Management. This new text outlines the need for customer-centric marketing strategies and explains the concepts, metrics and techniques that form the back bone of CRM activities. Preface Part I Database Marketing Strategy  CRM, Database Marketing, and Customer Value  CRM Industry Landscape  Strategic CRM  Implementing the CRM Strategy  Introduction to Customer-Based Marketing Metrics  Customer Value Metrics-Concepts and Practices Part II Implementation Of Database Marketing  Using Databases  Designing Loyalty Programs  Effectiveness of Loyalty Programs  Data Mining  Campaign Management Part III Advances In CRM Applications  Applications of Database Marketing in B-to-C and B-to-B Scenarios  Application of the Customer Value Framework to Marketing Decisions Part IV Channels And CRM  Impact of CRM on Marketing Channels Glossary Index Printed Pages: 346. Seller Inventory # 62168

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V Kumar

Published by JW&S (2006)

ISBN 10: 8126509139 ISBN 13: 9788126509133

Used Paperback

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From: Books Express (Portsmouth, NH, U.S.A.)

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About this Item: JW&S, 2006. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 8126509139

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V Kumar

Published by JWandS (2006)

ISBN 10: 8126509139 ISBN 13: 9788126509133

Used Paperback

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From: Brit Books (Milton Keynes, United Kingdom)

Seller Rating: 4-star rating

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About this Item: JWandS, 2006. Paperback. Condition: Used; Good. Seller Inventory # 2471991

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Results (1 - 6) of 6