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Kumar C. Rajendra

Published by A.P.H. Publishing Corporation

ISBN 10: 8131306526 ISBN 13: 9788131306529

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From: Majestic Books (London, ,, United Kingdom)

Seller Rating: 4-star rating

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About this Item: A.P.H. Publishing Corporation. Condition: New. pp. 352. Seller Inventory # 7367412

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C.R. Kumar

Published by APH Publishing Corporation, New Delhi (2009)

ISBN 10: 8131306526 ISBN 13: 9788131306529

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Seller Rating: 5-star rating

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About this Item: APH Publishing Corporation, New Delhi, 2009. N.A. Condition: New. 370pp. Seller Inventory # 347589

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C. Rajendra Kumar

Published by APH Publishing Corporation (2009)

ISBN 10: 8131306526 ISBN 13: 9788131306529

Hardcover
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From: BookVistas (New Delhi, DELHI, India)

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About this Item: APH Publishing Corporation, 2009. Hardcover. Condition: New. First edition. On the Surface, Strategic Management appears to be quite straight forward : it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real World it is not quite this simple. This book is a clear and perceptive exploration of the Complex issues faced by managers today. It provides an invaluable and easy-to-read understanding of strategic management and its Importance to the success of a wide range of businesses in the private, public and non-profit sectors. 1. Explains and analyses the distinctive Nature of strategic management and its role in the continued effectiveness of Companies and other organisations. 2. Focuses on the key processes of planning and developing strategies gaining a competitive advantage, Creating core competencies, building leadership, strategic Marketing and managing strategic change. 3. Leads the reader step-by-step through the processes of analysis to strategic choice, to solving major management problems. 4. Reinforce learning and under Study through the Indian examples with assignments. Lively and provocative this book is an indispensable practical guide for anyone who is studying BBA and MBA. It is also the ideal companion for managers involved in the development of strategy and in the success of their organisations. Contents: 1. Strategic Management An Overview 2. Strategic Analysis 3. Strategic Options 4. Strategic Action Planning 5. Environmental Analysis 6. Strategic Vision, Corporate Mission, Objectives and Goals 7. Corporate Level Strategy 8. Strategy for Meeting the Needs of Customers 9. Strategic Marketing 10. Competitive Strategy 11. Competing in Global Marketing 12. Strategy for Organisational Cultures 13. Strategy for Leadership 14. Implementation of Strategy : i. Strategic Change ii. Implementation Printed Pages: 370. Seller Inventory # 38093

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