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Penrose

ISBN 10: 813150221X ISBN 13: 9788131502211

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From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: 2004. Softcover. Condition: New. 470 CODE: NEWSELF3117 ISBN: 9788131502211 TITLE: Business Communication For Manager An Advanced Approach AUTHOR: PenroseMaybe Old Book maybe old book Language: English. Seller Inventory # SF9788131502211

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Et.Al, Penrose

Published by Cengage India

ISBN 10: 813150221X ISBN 13: 9788131502211

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From: Hawking Books (Corona, CA, U.S.A.)

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About this Item: Cengage India. PAPERBACK. Condition: Good. 813150221X Meets the good condition guidelines. Has wear. Five star seller - Buy with confidence!. Seller Inventory # Z813150221XZ3

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John M. Penrose

Published by South Western/Cengage Learning India (2007)

ISBN 10: 813150221X ISBN 13: 9788131502211

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From: Vikram Jain Books (New Delhi, India)

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About this Item: South Western/Cengage Learning India, 2007. Softcover. Condition: New. 5th or later edition. This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced. Key Feature Enhanced Pedagogy: All new end-of-chapter pedagogy is available in the Fifth Edition of Business Communication for Managers: An Advanced Approach. The Discussion Questions are all new providing students and instructors with plenty of opportunities for in-class discussions as well as opportunities for paper topics. Communication in Action End-of-Chapter Pedagogy: This new feature is composed of one or more Internet questions and InfoTrac questions and several other application-type questions. These questions ask students to apply the topics in the chapter to a given situation. Chapter 10, "Writing Instructions, Documentation, Policies, and Procedures": This chapter includes coverage of writing effective instructions, documentation, and policies and procedures- a topic often not covered in other business communication books. Increased Coverage: Important topics such as listening, e-plagiarism, inter-cultural communication, and creative creation of Power Point presentation have been expanded in response to market preferences. Practical Chapters: This text includes unique, practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and business ethics. Balanced Content: Well-balanced discussions of theory and applications provide a clear understanding of concepts and how they are applied in the real world.Chapter 9 on Report Writing, Chapter 14 on Media Management and Chapter 13 on Crisis Communication have been expanded and thoroughly revised. Table of Contents Part 1: Introduction to Business Communication for Managers Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers Part 2: Written Communication: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages Part 3: Written communication: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures Pl 4: Oral Communication The Business Presentation Meeting Management Crisis Management Media Management Part 5: Reporting Case Analysis Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study Printed Pages: 470. Seller Inventory # 72511BV

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John M. Penrose

Published by South Western/Cengage Learning India (2007)

ISBN 10: 813150221X ISBN 13: 9788131502211

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Quantity Available: > 20

From: BookVistas (New Delhi, India)

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About this Item: South Western/Cengage Learning India, 2007. Softcover. Condition: New. 5th or later edition. This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced. Key Feature Enhanced Pedagogy: All new end-of-chapter pedagogy is available in the Fifth Edition of Business Communication for Managers: An Advanced Approach. The Discussion Questions are all new providing students and instructors with plenty of opportunities for in-class discussions as well as opportunities for paper topics. Communication in Action End-of-Chapter Pedagogy: This new feature is composed of one or more Internet questions and InfoTrac questions and several other application-type questions. These questions ask students to apply the topics in the chapter to a given situation. Chapter 10, "Writing Instructions, Documentation, Policies, and Procedures": This chapter includes coverage of writing effective instructions, documentation, and policies and procedures- a topic often not covered in other business communication books. Increased Coverage: Important topics such as listening, e-plagiarism, inter-cultural communication, and creative creation of Power Point presentation have been expanded in response to market preferences. Practical Chapters: This text includes unique, practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and business ethics. Balanced Content: Well-balanced discussions of theory and applications provide a clear understanding of concepts and how they are applied in the real world.Chapter 9 on Report Writing, Chapter 14 on Media Management and Chapter 13 on Crisis Communication have been expanded and thoroughly revised. Table of Contents Part 1: Introduction to Business Communication for Managers Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers Part 2: Written Communication: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages Part 3: Written communication: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures Pl 4: Oral Communication The Business Presentation Meeting Management Crisis Management Media Management Part 5: Reporting Case Analysis Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study Printed Pages: 470. Seller Inventory # 72511

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International Edition
International Edition

ISBN 10: 813150221X ISBN 13: 9788131502211

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Softcover

Quantity Available: 5

From: TM Books (Berkeley, CA, U.S.A.)

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International Edition
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About this Item: Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 494008

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