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International Edition

Terence A. Shimp

ISBN 10: 8131516520 ISBN 13: 9788131516522

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Softcover. Condition: New. 8th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1476528

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Shimp Terence

Published by South Western/Cengage Learning India (2012)

ISBN 10: 8131516520 ISBN 13: 9788131516522

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From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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About this Item: South Western/Cengage Learning India, 2012. Softcover. Condition: New. 5th or later edition. 1.Contemporary Ads: Approximately 90% of the ads are new to this edition. These contemporary ads illustrate concepts and provide examples to the reader of effective advertising as part of a successful IMC campaign. 2.Earlier coverage of new brands (ch. 3). 3.Current coverage of various forms of Internet advertising (ch. 13). 4.New chapter (18) on PR and word-of-mouth management. 5.Expanded coverage of environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). 6.Marcom Challenges: Many chapters open with NEW Marcom Challenges, factual anecdotes about real companies that relate to the chapter coverage. 7.Many of the IMC Focus and Global Focus features are new to this edition. 8.Revised Test Bank: Reflecting its importance as one of the critical components of the ancillary package, the Test Bank has been thoroughly revised by Patricia Kennedy of the University of Nebraska, Lincoln, to ensure accuracy and clarity. The Test Bank features a variety of true/false, multiple choice, and essay questions for each chapter. 9.Marcom Insights: Each chapter opens with a factual anecdote about a real company that relates to the coverage within the chapter. Marcom Challenges serve to pique students` interest and set the stage for the chapter ahead by providing examples of advertising strategies for a range of successful products. 10.Global Focus: Global Focus boxes enhance the text`s global marketing perspective and spotlight the international impact of and application of IMC campaigns. 11.Comprehensive Ancillary Package: The extensive package includes the Instructor`s Manual, completely revised written Test Bank, Computerized Test Bank, market-leading PowerPoint Presentation slides, and an updated Video package. The companion web site, provides valuable resources for both students and instructors.PART I: INTEGRATED MARKETING COMMUNICATIONS: PROCESSES, BRAND EQUITY, AND MARCOM`S ROLE IN INTRODUCING NEW BRANDS. 1. Overview of Integrated Marketing Communications. 2. Marketing Communications Challenges: 3. Facilitating the Success of New Brands. PART II: THE FUNDAMENTAL MARCOM DECISIONS: TARGETING, POSITIONING, OBJECTIVE SETTING, AND BUDGETING. 4. Targeting. 5. Positioning. 6. Objective Setting and Budgeting. PART III: ADVERTISING MANAGEMENT. 7. Overview of Advertising Management. 8. Effective and Creative Advertising Messages. 9. Message Appeals and Endorsers. 10. Measuring Advertising Message Effectiveness. 11. Advertising Media: Planning and Analysis. 12. Traditional Advertising Media. 13. Internet Advertising. 14. Other Advertising Media. PART IV: SALES PROMOTION MANAGEMENT. 15. Sales Promotion and the Role of Trade Promotions. 16. Sampling and Couponing. 17. Premiums and Other Promotions. PART V: OTHER MARCOM TOOLS. 18. Marketing-Oriented Public Relations and Word-of-Mouth Management. 19. Event and Cause Sponsorships. 20. Signage and Point of Purchase Communications. PART VI: MARCOM CONSTRAINTS. 21. Ethical, Regulatory, and Environmental Issues. Printed Pages: 688. Seller Inventory # 77767

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Terence A Shimp

Published by n/a (2010)

ISBN 10: 8131516520 ISBN 13: 9788131516522

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From: Irish Booksellers (Portland, ME, U.S.A.)

Seller Rating: 5-star rating

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About this Item: n/a, 2010. Condition: New. book. Seller Inventory # M8131516520

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Terence A Shimp

Published by n/a (2010)

ISBN 10: 8131516520 ISBN 13: 9788131516522

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From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: n/a, 2010. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P028131516520

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Terence A Shimp

Published by n/a (2010)

ISBN 10: 8131516520 ISBN 13: 9788131516522

New
Softcover

Quantity Available: 1

From: Murray Media (North Miami Beach, FL, U.S.A.)

Seller Rating: 4-star rating

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Price: US$ 84.67
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About this Item: n/a, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P118131516520

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Results (1 - 5) of 5