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Czinkota

Published by n/a (1900)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
Softcover

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From: Your Online Bookstore (Houston, TX, U.S.A.)

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About this Item: n/a, 1900. PAPERBACK. Condition: Very Good. 8131520722 . Seller Inventory # Z8131520722Z2

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Czinkota

Published by n/a

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
Softcover

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From: ThriftBooks (AURORA, IL, U.S.A.)

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About this Item: n/a. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G8131520722I3N00

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Czinkota

Published by n/a

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
Softcover

Quantity Available: 1

From: ThriftBooks (AURORA, IL, U.S.A.)

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About this Item: n/a. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G8131520722I4N00

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International Edition
International Edition

Czinkota

Published by n/a

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
Softcover

Quantity Available: 2

From: glenthebookseller (Montgomery, IL, U.S.A.)

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About this Item: n/a. PAPERBACK. Condition: Good. 8131520722 Good condition international edition textbook. Seller Inventory # Z8131520722Z3

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ISBN 10: 8131520722 ISBN 13: 9788131520727

Used

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From: Goodwill Industries of VSB (Oxnard, CA, U.S.A.)

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About this Item: Condition: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Thank you for supporting Goodwill Industries of Ventura and Santa Barbara County in our mission to enhance the dignity and quality of life of individuals and families through education, skills training, and the power of employment. Seller Inventory # 4JQKXZ000EY1

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Czinkota

Published by n/a

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
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From: Gonia Books (Pleasant View, TN, U.S.A.)

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About this Item: n/a. PAPERBACK. Condition: Very Good. 8131520722 DESCRIPTION. SHIPS THE NEXT BUSINESS DAY. NO WRITING OR HIGHLIGHTING CLEAN PAGES THE COVER HAS LIGHT WEAR. OUR PROCESS NOW ALLOWS FOR 3 PEOPLE TO INSPECT YOUR BOOK BEFORE IT SHIPS ENSURING AN ACCURATE DESCRIPTION. THANK YOU FOR HELPING US CELEBRATE OUR 12TH YEAR IN THE BOOK INDUSTRY. Seller Inventory # RG-PBO-6201

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Czinkota

Published by n/a (1900)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
Softcover

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: n/a, 1900. Condition: UsedAcceptable. book. Seller Inventory # MB01GY0I3WQ_4

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International Edition
International Edition

Czinkota, Michael R.

Published by Cengage South-Western

ISBN 10: 8131520722 ISBN 13: 9788131520727

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From: TextbookRush (Grandview Heights, OH, U.S.A.)

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About this Item: Cengage South-Western. Condition: Brand New. Eastern Economy Edition Edition. This is an International Edition. Seller Inventory # 38283916A

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International Edition
International Edition

Czinkota, Michael R.

Published by Cengage South-Western

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used

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From: TextbookRush (Grandview Heights, OH, U.S.A.)

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About this Item: Cengage South-Western. Condition: Acceptable. Eastern Economy Edition Edition. This is an International Edition. Seller Inventory # 39072065A

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Czinkota

Published by Cengage

ISBN 10: 8131520722 ISBN 13: 9788131520727

New

Quantity Available: 5

From: Vikram Jain Books (New Delhi, India)

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About this Item: Cengage. Condition: New. Seller Inventory # UDH-9788131520727

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Czinkota

Published by Cengage

ISBN 10: 8131520722 ISBN 13: 9788131520727

New

Quantity Available: 5

From: BookVistas (New Delhi, India)

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About this Item: Cengage. Condition: New. Seller Inventory # UDH-9788131520727

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Ilkka A. Ronkainen,Michael R. Czinkota

Published by South Western/Cengage Learning India (2013)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Softcover
New

Quantity Available: > 20

From: Vikram Jain Books (New Delhi, India)

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About this Item: South Western/Cengage Learning India, 2013. Softcover. Condition: New. 5th or later edition. Focus on the Physical Environment and Geography: Updated maps provide context in terms of social and economic data, including electronic maps. An appendix directly addresses the relationship between geography and international marketing. New Cases: Each Part section is followed by 4 cases, with 2 additional cases online. Presented on a variety of topics, these cases present students with real business situations. All cases address the activities of actual or former companies and cover a broad geographic spectrum. Video Cases: Video cases are located within the case section and are available on DVD for instructors. These cases further illustrate chapter topics and have been expanded from previous editions. Recommended Readings: Found at the end of each chapter, the authors have provided additional recommended reading to be assigned in class, or to be utilized as an additional resource. Internet Exercises: Included at the end of each chapter, Internet exercises give readers online experience at the international and global issues that arise in marketing. E-Commerce and Technology: The impact of technology and e-commerce on marketing communications, channels, logistics, and research is thoroughly integrated throughout the text. Culture and Government: The text emphasizes on culture and how it affects business decisions in marketing, while also emphasizing policy issues to accurately portray the increase in governments`` role in international marketing. Figures and Tables: The chapter content, tables, figures, maps, and examples have been thoroughly updated in this new edition to reflect the changes happening in the world around us. New Parsimony of Structure: The book now covers the marketing issues of both small- and medium-sized firms, as well as multi-national corporations. It does so by identifying both the similarities and the differences in marketing activities which result from differences in size, impact, and resources. New Color and Design: The 10th Edition is now in four colors, which further enhances the readability of the text and enhances students`` understanding of the key concepts, especially in the exhibits and maps. New Chapters: A series of new chapters in the 10th Edition produces in-depth analysis covering new marketing directions and challenges. NEW Chapter 6 focuses on the global consumer. Chapter 16 represents an entirely new thrust on Social Networks and Communication. NEW Chapter 17 on Leadershipincluding responsibility and sustainability. Also newly revised is the appendix covering how to find one``s calling in Global Markets. New Topics: The 10th Edition addresses new controversies such as corruption, volatility, and the need for a reduction in product and brand complexity. The authors also cover their newly developed concept of "curative marketing," which analyzes how marketing can shape its context, and how it needs to remedy the problems international marketing issues and approaches have caused. Updated Vignettes: The vignetteswhich appear at the beginning of each chapter and an additional 3 to 4 throughout the chapterhave been condensed and targeted, so that they permit a tighter focus of analysis and more challenging class debate. Virtually all of the vignettes in this edition are brand new or updated, setting the stage for the chapter discussion and elucidate chapter topics. New Cases: In this edition, most of the cases following each Part in the text are either new or updated and cover a variety of topics. New Challenge Us Feature: Appearing at the end of each chapter, this NEW feature provides a description of issues for debate, so that classroom discussions can be elevated and interactive.Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Environment. 2. International Trade Frameworks and Policy. 3. The Role of Culture. 4. The Economic Environment. 5. Th Printed Pages: 714. Seller Inventory # 72201BV

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Ilkka A. Ronkainen,Michael R. Czinkota

Published by South Western/Cengage Learning India (2013)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Softcover
New

Quantity Available: > 20

From: BookVistas (New Delhi, India)

Seller Rating: 3-star rating

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About this Item: South Western/Cengage Learning India, 2013. Softcover. Condition: New. 5th or later edition. Focus on the Physical Environment and Geography: Updated maps provide context in terms of social and economic data, including electronic maps. An appendix directly addresses the relationship between geography and international marketing. New Cases: Each Part section is followed by 4 cases, with 2 additional cases online. Presented on a variety of topics, these cases present students with real business situations. All cases address the activities of actual or former companies and cover a broad geographic spectrum. Video Cases: Video cases are located within the case section and are available on DVD for instructors. These cases further illustrate chapter topics and have been expanded from previous editions. Recommended Readings: Found at the end of each chapter, the authors have provided additional recommended reading to be assigned in class, or to be utilized as an additional resource. Internet Exercises: Included at the end of each chapter, Internet exercises give readers online experience at the international and global issues that arise in marketing. E-Commerce and Technology: The impact of technology and e-commerce on marketing communications, channels, logistics, and research is thoroughly integrated throughout the text. Culture and Government: The text emphasizes on culture and how it affects business decisions in marketing, while also emphasizing policy issues to accurately portray the increase in governments`` role in international marketing. Figures and Tables: The chapter content, tables, figures, maps, and examples have been thoroughly updated in this new edition to reflect the changes happening in the world around us. New Parsimony of Structure: The book now covers the marketing issues of both small- and medium-sized firms, as well as multi-national corporations. It does so by identifying both the similarities and the differences in marketing activities which result from differences in size, impact, and resources. New Color and Design: The 10th Edition is now in four colors, which further enhances the readability of the text and enhances students`` understanding of the key concepts, especially in the exhibits and maps. New Chapters: A series of new chapters in the 10th Edition produces in-depth analysis covering new marketing directions and challenges. NEW Chapter 6 focuses on the global consumer. Chapter 16 represents an entirely new thrust on Social Networks and Communication. NEW Chapter 17 on Leadershipincluding responsibility and sustainability. Also newly revised is the appendix covering how to find one``s calling in Global Markets. New Topics: The 10th Edition addresses new controversies such as corruption, volatility, and the need for a reduction in product and brand complexity. The authors also cover their newly developed concept of "curative marketing," which analyzes how marketing can shape its context, and how it needs to remedy the problems international marketing issues and approaches have caused. Updated Vignettes: The vignetteswhich appear at the beginning of each chapter and an additional 3 to 4 throughout the chapterhave been condensed and targeted, so that they permit a tighter focus of analysis and more challenging class debate. Virtually all of the vignettes in this edition are brand new or updated, setting the stage for the chapter discussion and elucidate chapter topics. New Cases: In this edition, most of the cases following each Part in the text are either new or updated and cover a variety of topics. New Challenge Us Feature: Appearing at the end of each chapter, this NEW feature provides a description of issues for debate, so that classroom discussions can be elevated and interactive.Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Environment. 2. International Trade Frameworks and Policy. 3. The Role of Culture. 4. The Economic Environment. 5. Th Printed Pages: 714. Seller Inventory # 72201

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Czinkota

Published by n/a (1900)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Softcover
New

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

Seller Rating: 4-star rating

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About this Item: n/a, 1900. Condition: New. book. Seller Inventory # MB01GY0I3WQ

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Czinkota

Published by n/a (1900)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Softcover
New

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

Seller Rating: 4-star rating

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About this Item: n/a, 1900. Condition: New. book. Seller Inventory # MB01GY0I3WQ_11

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International Edition
International Edition

Czinkota, Michael R.

Published by Cengage South-Western

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used

Quantity Available: 1

From: TextbookRush (Grandview Heights, OH, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Cengage South-Western. Condition: Good. Eastern Economy Edition Edition. This is an International Edition. Seller Inventory # 41136905A

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Czinkota

Published by n/a (2004)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Used
Softcover

Quantity Available: 1

From: Books Express (Portsmouth, NH, U.S.A.)

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About this Item: n/a, 2004. Paperback. Condition: Good. 10th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 8131520722q

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Czinkota

Published by n/a (2004)

ISBN 10: 8131520722 ISBN 13: 9788131520727

Softcover
New

Quantity Available: 1

From: Books Express (Portsmouth, NH, U.S.A.)

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About this Item: n/a, 2004. Paperback. Condition: New. 10th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 8131520722n

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International Edition
International Edition

ISBN 10: 8131520722 ISBN 13: 9788131520727

Softcover
New

Quantity Available: 5

From: TM Books (Berkeley, CA, U.S.A.)

Seller Rating: 2-star rating

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About this Item: Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 493457

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Results (1 - 19) of 19