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S H H Kazmi,Satish K Batra

Published by Excel Books (2008)

ISBN 10: 8174466398 ISBN 13: 9788174466396

Softcover
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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Excel Books, 2008. Softcover. Condition: New. 3rd edition. ADVERTISING is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book ?Advertising and Sales Promotion? has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: v Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. v Text on Brand Personality and Image has been updated. v New Appendices have been added at the end of Part -I and Part - IV, respectively. v Some new Boxes with insightful contents have been added. v Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading. Contents Include: SECTION ONE: ADVERTISING Part-1 / Introduction to Advertising and a Brief History/Advertising Classification, Functions and Benefits/Economic, Social, and Ethical Issues/Client and Advertising Agency / Part-II / Marketing Communications/Source, Message, and Medium Factors/Consumer Behaviour Perspective/Advertising Response Process (How Advertising Works)/Attention, Comprehension and Recall / Part-III / Segmentation and Positioning/Brand Awareness, Brand Attitudes and Feelings/Brand Equity, Image and Personality/Advertising Objectives and Budget Allocation / Part-IV / Media Planning and Strategy/Media Evaluation/Support Media/Internet / Part-V / Creative Strategy ? Planning and Development/Creative Strategy ? Execution and Evaluation/Planning Advertising Campaign /Advertising Research SECTION TWO: SALES PROMOTION Part-VI / Sales Promotion/Sales Promotion and Consumer Behaviour and How Promotions Affect Sales/Sales Promotion ? Objectives and Budget Allocation/Sales Promotion ? Design Issues, Planning Guidelines and Evaluation / Part VII / Sales Promotion ? Tools and Techniques Printed Pages: 658. Seller Inventory # 29910

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S. H. H. Kazmi, Satish Batra

Published by EXCEL BOOKS, India (2008)

ISBN 10: 8174466398 ISBN 13: 9788174466396

Softcover
New

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From: The Book Depository EURO (London, United Kingdom)

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About this Item: EXCEL BOOKS, India, 2008. Paperback. Condition: New. 3rd Revised edition. Language: N/A. Brand New Book. Seller Inventory # AMO9788174466396

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Kazmi S H H / Batra Satish K

Published by Excel Books Pvt. Ltd.

ISBN 10: 8174466398 ISBN 13: 9788174466396

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About this Item: Excel Books Pvt. Ltd. Condition: New. Seller Inventory # EB-9788174466396

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Kazmi S H H / Batra Satish K

ISBN 10: 8174466398 ISBN 13: 9788174466396

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # Excel111217-454

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Kazmi S H H , Batra Satish K

Published by Excel Books Pvt. Ltd, New Delhi (2008)

ISBN 10: 8174466398 ISBN 13: 9788174466396

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About this Item: Excel Books Pvt. Ltd, New Delhi, 2008. N.A. Condition: New. Seller Inventory # 453304

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ISBN 10: 8174466398 ISBN 13: 9788174466396

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Condition: New. Seller Inventory # 9788174466396

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Satish K Batra, S H H Kazmi

Published by Excel Books (2008)

ISBN 10: 8174466398 ISBN 13: 9788174466396

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From: HPB-Dallas (Dallas, TX, U.S.A.)

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About this Item: Excel Books, 2008. Paperback. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0000741737

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S H H Kazmi; Satish K Batra

Published by Excel Books (2008)

ISBN 10: 8174466398 ISBN 13: 9788174466396

Softcover
New

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Excel Books, 2008. Condition: New. book. Seller Inventory # M8174466398

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