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Simoes Frank

Published by Lotus / Roli Books, New Delhi

ISBN 10: 8174363033 ISBN 13: 9788174363039

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About this Item: Lotus / Roli Books, New Delhi. Hardcover. Condition: New. Seller Inventory # 422274

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Simoes, Frank

Published by Roli Books Pvt Ltd (2004)

ISBN 10: 8174363467 ISBN 13: 9788174363466

Used Paperback

Quantity Available: 1

From: Revival Books Ltd (Rossendale, LANCS, United Kingdom)

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About this Item: Roli Books Pvt Ltd, 2004. Paperback. Condition: Very Good. Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day. Seller Inventory # mon0008069593

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A.G. Krishnamurthy

Published by McGraw Hill Education (2013)

ISBN 10: 1259058662 ISBN 13: 9781259058660

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About this Item: McGraw Hill Education, 2013. Softcover. Condition: New. First edition. This book is a fascinating read. It captures how a person with determination and willpower can chart a pioneering path. The lessons from this book are eternal and everlasting. This book teaches us that we need to be focused and channel our energies in realizing our objectives and goals and not get distracted or demotivated by negative people. That is also the spirit of Dhirubhai and Reliance, and Shri A G Krishnamurthy, who has been an integral part of the Reliance Growth Story, has conveyed this truth in a simple and elegant manner.` --- Mukesh Ambani, CMD, Reliance Industries Ltd. `AGK is a man who knows advertising inside out.` ---Padmashree Alyque Padamsee, Former CEO, Lintas, eminent theatre personality and Brand Guru `a fascinating life story` --- T N Ninan, Chairman, Business Standard Ltd. `a sample man`s quest for success through simplicity` --- R Balki, Chairman & Chief Creative Officer, Lowe Worldwide, India If you can dream. Veteran ad man A G Krishnamurthy`s life story reads like a fairy tale come true! Colorfully detailed and peppered with surprising twists and turns, the narrative sweeps across three wide canvases. On the surface, this can be just another story of an ordinary small town boy who made it big despite the odds. It is the author`s gentle humor and the almost self-deprecating story-telling style that make all the difference. A fascinating life journey, the read becomes all the more engrossing because AGK (as he is fondly known) is the creator of two of the country`s most respected advertising institutions - Mudra and MICA - and he make these monumental feats seem so achievable by anybody anywhere. Passionately arguing that dreams are achievable, he takes the reader by the hands as he presents his story, not shying away from listing the consequences, good and bad, of every decision made and every road not taken. Accidental or otherwise, he also has an insider`s view of history in the making: from the unique Nagarjunakonda Museum to the amazing Calico Museum of Textiles to the shaping of Reliance to creating history on his own. Now, that is a life to be envied. Dreams, hard work and determination - three ingredients which can turn one`s life into the stuff bestsellers are made of! Contents: Foreword From Malgudi days to Madison Avenue nights? Preface Janmabhoomi 1. Dhirubhai 2. The Wait 3. The Meeting 4. Childhood 5. Hardships 6. Court Naukri (Job) 7. On Being Appreciated 8. Bapatla 9. Guntur 10. Nagarjunakonda 11. Chennaipatinam 12. Bhagynanagaram ? Hyderabad Karmabhoomi 1. Ahmedabad 2. Calico Story 3. Teething Troubles 4. Gujarat 5. A Whole New World 6. Communal Riots 7. Shilpi Advertising 8. New World 9. Yukub 10. Vimal 11. Reliance, Naroda 12. Frank Simoes 13. Dhirubhai and Friends 14. Change 15. The Vimal Fashion Shows 16. Rings of Fire 17. Vimal`s Victories 18. My First Lesson in Sincerity 19. On to the Next Orbit Karmaphal 1. In Search of My Own Identity 2. First Steps 3. Beginning of a Value Driven Organization 4. The Mudra Person 5. Faltering Steps 6. Financial Integrity 7. True.It is Lonely at the Top 8. Naga 9. Into Higher Orbits 10. Better Personal Life 11. Sandeep 12. Mudra Videotec 13. DDB (Doyle Dane Bernbach) 14. MICA (Mudra Institute of Communications, Ahmedabad): The Beginning 15. MICA: A Success Story 16. Balki, Bhowmick, Philip 17. Middle Class Values 18. Minnie`s Stories 19. Mudra Letters 20. The Reliance Infocomm Story 21. Bye Bye Mudra 22. A New Turn Photographs Printed Pages: 0. Seller Inventory # 87457

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Jerry Pinto (Ed.)

Published by Penguin Books India (2006)

ISBN 10: 0143100815 ISBN 13: 9780143100812

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About this Item: Penguin Books India, 2006. Softcover. Condition: New. Described variously as the Kashi of the South, the Rome of the East and the pearl of the Orient, Goa, located on the west coast of India, is renowned for its scenic charm, its beaches, and the architectural splendour of its temples, churches and old houses. With its sun-sand-surf leitmotif it is also the land of the lotus-eater, a tourist`s paradise of fun and frolic, raves and revelry. But Goa is more than just the world`s favourite holiday destination. Its unique history, shaped by the various dynasties that ruled it?the Rashtrakutas, the Kadambas and the Bahmani Muslims, before its 450-year-long occupation by the Portuguese from 1510?has given it a distinctive flavour, a different rhythm, an easy cosmopolitanism. Reflected in Water is a collection of essays, poems, stories and extracts from published works that bring to life both the natural beauty and the changing social and political ethos of India`s smallest state. From Mario Cabral e Sa`s delightful take on the earliest Portuguese women to come to India to Gita Mehta`s description of hippies at Calangute, from Alexander Frater`s mesmerizing account of Goa in the monsoon to Manohar Malgonkar`s ode to the Mangeshi temple, this anthology celebrates the irreverent and the sacred in equal measure. Teotonia R. de Souza`s profile of the little-known ?opium smuggler who tried to liberate Goa` is as captivating as Frederick Noronha`s portrait of Abbé Faria, eighteenth-century priest, mesmerist and revolutionary, and one of the region`s most famous sons. While Antoine Lewis fleshes out Goa`s culinary delights, Frank Simoes pays a tribute to feni, the quintessential spirit of the place. Naresh Fernandes`s obsessive search for the elusive humerus of St Francis Xavier echoes Vivek Menezes`s quest for a painting by F.N. Souza, arguably the greatest painter the state has produced. And various aspects of Goa`s history and society, arts and architecture engage the interest of writers as diverse as William Dalrymple and Graham Greene, Maria Couto and Armando Menezes. Insightful essays, intense poetry and evocative fiction, as alluring as the place they describe, make Reflected in Water redolent of the very essence of Goa. Printed Pages: 295. Seller Inventory # 23071

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Frank Simoes

Published by Lustre/Roli Books (2004)

ISBN 10: 8174363033 ISBN 13: 9788174363039

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About this Item: Lustre/Roli Books, 2004. Hardcover. Condition: New. When Frank Simoes, in his own words, `gatecrashed the advertising party`in the sixties, his bosses at S.H. Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns such as Vimal and Raymonds, which have probably set a record of sorts by being in existence till today. Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to `lie down until the feeling goes away`, he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man; as inveterate traveller and biographer of the two places he loved most, Mumbai and Goa; as a great gourmand and connoisseur of good feni and Scotch; and as an irreverent, witty and often scathing chronicler of our times. This is a book you can visit at different times, in different seasons, and come away each time enriched. Printed Pages: 352. Seller Inventory # 45358

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SIMOES FRANK

Published by Roli Books Pvt. Ltd.

ISBN 10: 8174363033 ISBN 13: 9788174363039

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About this Item: Roli Books Pvt. Ltd. Hardcover. Condition: New. Seller Inventory # Roli-9788174363039

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June A. Valladares

Published by Response Books, New Delhi, India (2000)

ISBN 10: 0761994246 ISBN 13: 9780761994244

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Response Books, New Delhi, India, 2000. Paperback. Condition: New. First Edition. Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes. Printed Pages: 288. Seller Inventory # 028920

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A.G. Krishnamurthy

Published by McGraw Hill Education (2013)

ISBN 10: 1259058662 ISBN 13: 9781259058660

New Softcover First Edition

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2013. Softcover. Condition: New. First edition. This book is a fascinating read. It captures how a person with determination and willpower can chart a pioneering path. The lessons from this book are eternal and everlasting. This book teaches us that we need to be focused and channel our energies in realizing our objectives and goals and not get distracted or demotivated by negative people. That is also the spirit of Dhirubhai and Reliance, and Shri A G Krishnamurthy, who has been an integral part of the Reliance Growth Story, has conveyed this truth in a simple and elegant manner.` --- Mukesh Ambani, CMD, Reliance Industries Ltd. `AGK is a man who knows advertising inside out.` ---Padmashree Alyque Padamsee, Former CEO, Lintas, eminent theatre personality and Brand Guru `a fascinating life story` --- T N Ninan, Chairman, Business Standard Ltd. `a sample man`s quest for success through simplicity` --- R Balki, Chairman & Chief Creative Officer, Lowe Worldwide, India If you can dream. Veteran ad man A G Krishnamurthy`s life story reads like a fairy tale come true! Colorfully detailed and peppered with surprising twists and turns, the narrative sweeps across three wide canvases. On the surface, this can be just another story of an ordinary small town boy who made it big despite the odds. It is the author`s gentle humor and the almost self-deprecating story-telling style that make all the difference. A fascinating life journey, the read becomes all the more engrossing because AGK (as he is fondly known) is the creator of two of the country`s most respected advertising institutions - Mudra and MICA - and he make these monumental feats seem so achievable by anybody anywhere. Passionately arguing that dreams are achievable, he takes the reader by the hands as he presents his story, not shying away from listing the consequences, good and bad, of every decision made and every road not taken. Accidental or otherwise, he also has an insider`s view of history in the making: from the unique Nagarjunakonda Museum to the amazing Calico Museum of Textiles to the shaping of Reliance to creating history on his own. Now, that is a life to be envied. Dreams, hard work and determination - three ingredients which can turn one`s life into the stuff bestsellers are made of! Contents: Foreword From Malgudi days to Madison Avenue nights… Preface Janmabhoomi 1. Dhirubhai 2. The Wait 3. The Meeting 4. Childhood 5. Hardships 6. Court Naukri (Job) 7. On Being Appreciated 8. Bapatla 9. Guntur 10. Nagarjunakonda 11. Chennaipatinam 12. Bhagynanagaram â€" Hyderabad Karmabhoomi 1. Ahmedabad 2. Calico Story 3. Teething Troubles 4. Gujarat 5. A Whole New World 6. Communal Riots 7. Shilpi Advertising 8. New World 9. Yukub 10. Vimal 11. Reliance, Naroda 12. Frank Simoes 13. Dhirubhai and Friends 14. Change 15. The Vimal Fashion Shows 16. Rings of Fire 17. Vimal`s Victories 18. My First Lesson in Sincerity 19. On to the Next Orbit Karmaphal 1. In Search of My Own Identity 2. First Steps 3. Beginning of a Value Driven Organization 4. The Mudra Person 5. Faltering Steps 6. Financial Integrity 7. True.It is Lonely at the Top 8. Naga 9. Into Higher Orbits 10. Better Personal Life 11. Sandeep 12. Mudra Videotec 13. DDB (Doyle Dane Bernbach) 14. MICA (Mudra Institute of Communications, Ahmedabad): The Beginning 15. MICA: A Success Story 16. Balki, Bhowmick, Philip 17. Middle Class Values 18. Minnie`s Stories 19. Mudra Letters 20. The Reliance Infocomm Story 21. Bye Bye Mudra 22. A New Turn Photographs Printed Pages: 0. Seller Inventory # 87457

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Frank Simoes

Published by Lustre/Roli Books (2004)

ISBN 10: 8174363033 ISBN 13: 9788174363039

New Hardcover

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Lustre/Roli Books, 2004. Hardcover. Condition: New. When Frank Simoes, in his own words, `gatecrashed the advertising party`in the sixties, his bosses at S.H. Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns such as Vimal and Raymonds, which have probably set a record of sorts by being in existence till today. Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to `lie down until the feeling goes away`, he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man; as inveterate traveller and biographer of the two places he loved most, Mumbai and Goa; as a great gourmand and connoisseur of good feni and Scotch; and as an irreverent, witty and often scathing chronicler of our times. This is a book you can visit at different times, in different seasons, and come away each time enriched. Printed Pages: 352. Seller Inventory # 45358

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Jerry Pinto (Ed.)

Published by Penguin Books India (2006)

ISBN 10: 0143100815 ISBN 13: 9780143100812

New Softcover

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Penguin Books India, 2006. Softcover. Condition: New. Described variously as the Kashi of the South, the Rome of the East and the pearl of the Orient, Goa, located on the west coast of India, is renowned for its scenic charm, its beaches, and the architectural splendour of its temples, churches and old houses. With its sun-sand-surf leitmotif it is also the land of the lotus-eater, a tourist`s paradise of fun and frolic, raves and revelry. But Goa is more than just the world`s favourite holiday destination. Its unique history, shaped by the various dynasties that ruled itâ€"the Rashtrakutas, the Kadambas and the Bahmani Muslims, before its 450-year-long occupation by the Portuguese from 1510â€"has given it a distinctive flavour, a different rhythm, an easy cosmopolitanism. Reflected in Water is a collection of essays, poems, stories and extracts from published works that bring to life both the natural beauty and the changing social and political ethos of India`s smallest state. From Mario Cabral e Sa`s delightful take on the earliest Portuguese women to come to India to Gita Mehta`s description of hippies at Calangute, from Alexander Frater`s mesmerizing account of Goa in the monsoon to Manohar Malgonkar`s ode to the Mangeshi temple, this anthology celebrates the irreverent and the sacred in equal measure. Teotonia R. de Souza`s profile of the little-known ‘opium smuggler who tried to liberate Goa` is as captivating as Frederick Noronha`s portrait of Abbà Faria, eighteenth-century priest, mesmerist and revolutionary, and one of the region`s most famous sons. While Antoine Lewis fleshes out Goa`s culinary delights, Frank Simoes pays a tribute to feni, the quintessential spirit of the place. Naresh Fernandes`s obsessive search for the elusive humerus of St Francis Xavier echoes Vivek Menezes`s quest for a painting by F.N. Souza, arguably the greatest painter the state has produced. And various aspects of Goa`s history and society, arts and architecture engage the interest of writers as diverse as William Dalrymple and Graham Greene, Maria Couto and Armando Menezes. Insightful essays, intense poetry and evocative fiction, as alluring as the place they describe, make Reflected in Water redolent of the very essence of Goa. Printed Pages: 295. Seller Inventory # 23071

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SIMOES FRANK

Published by Roli Books Pvt. Ltd.

ISBN 10: 8174363033 ISBN 13: 9788174363039

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Quantity Available: 10

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About this Item: Roli Books Pvt. Ltd. Hardcover. Condition: New. Seller Inventory # Roli-9788174363039

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Paul Sloane (Ed.)

Published by Kogan Page Limited/Viva Books (2011)

ISBN 10: 0749463074 ISBN 13: 9780749463076

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About this Item: Kogan Page Limited/Viva Books, 2011. Softcover. Condition: New. First edition. Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind. Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: ? what open innovation and crowdsourcing are ? how to manage virtual teams and co-create with outsiders ? how to handle legal and IP issues ? how to get started with open innovation in your business ? common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way. Contents: Introduction - The Trend to Open Innovation - Paul Sloane ? What is Open Innovation? - Julian Keith Loren ? Where did Open Innovation come from? ? Multiple facets of Open Innovation ? Open Innovation implementations ? What else is Open Innovation? ? What is Crowdsourcing? - Renee Hopkins ? The history of crowds ? Crowdsourcing can disrupt ? Models for crowdsourcing ? How to crowdsource ? Conclusion ? Open Innovation Typology - Jeffrey Phillips ? Suggestive/Participative ? Suggestive/Invitational ? Directed/Invitational ? Directed/Participative ? Conclusion ? The Importance of a Strategic Approach to Open Innovation - Braden Kelley ? Beyond your four walls ? Should Open Innovation live in R&D or marketing? ? Innovation is social ? A strategic approach to Open Innovation ? A holistic approach to Open Innovation ? Mobilizing for success ? Bringing it all together ? Start at the End - David Simoes-Brown and Roland Harwood ? Measuring shared rewards ? More effective collaborations ? Institutionalizing Open Innovation - Steven Goers PhD ? Making the case ? Defining Open Innovation ? Start small, get focused, build capability, get some wins and then expand ? Institutionalizing Open Innovation ? The Strategic Context for Open Innovation - Andrew Gaule ? Scouting for technology but we need effective communication ? How to focus your innovation efforts ? Leadership Issues and Challenges in the OI World - Matthew Heim ? Common challenges ? Key considerations and best practices to enhance success ? Conclusion ? Motivating the Crowd to Participate in Your Innovation Initiative - Hutch Carpenter ? The goal of the initiative ? Motivations ? Conclusion ? How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J Ryu ? Vision ? Approach ? Brand ? Organizational structure ? Tools ? Process ? Long journey ? Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer ? External and valuation gaps ? IP Gaps ? Internal gaps ? Conclusion ? Soft Skills for Open Innovation Success - Gail Martino and John Bartolone ? Introduction ? The OI professional soft vs hard skills ? Why it matters ? Soft skills ? Where are these people? ? Summary ? Open Innovation with Customers: Co-creation at Threadless - Frank Piller ? Challenges of identifying what customers want ? Co-creation at Threadless ? When customer co-creation makes sense ? Implementing co-creation ? Introducing Open Innovation at Intuit - Jan Bosch and Petra M Bosch-Sijtsema ? Setting the context ? Internal innovation culture at Intuit ? Introducing OI at Intuit ? Staged model for introducing OI ? Reflection and generalization ? Problem description in Open Problem Solving: How to overcome cognitive a Printed Pages: 240. Seller Inventory # 56536

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Paul Sloane (Ed.)

Published by Kogan Page Limited/Viva Books (2011)

ISBN 10: 0749463074 ISBN 13: 9780749463076

New Softcover First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Kogan Page Limited/Viva Books, 2011. Softcover. Condition: New. First edition. Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind. Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: • what open innovation and crowdsourcing are • how to manage virtual teams and co-create with outsiders • how to handle legal and IP issues • how to get started with open innovation in your business • common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way. Contents: Introduction - The Trend to Open Innovation - Paul Sloane • What is Open Innovation? - Julian Keith Loren • Where did Open Innovation come from? • Multiple facets of Open Innovation • Open Innovation implementations • What else is Open Innovation? • What is Crowdsourcing? - Renee Hopkins • The history of crowds • Crowdsourcing can disrupt • Models for crowdsourcing • How to crowdsource • Conclusion • Open Innovation Typology - Jeffrey Phillips • Suggestive/Participative • Suggestive/Invitational • Directed/Invitational • Directed/Participative • Conclusion • The Importance of a Strategic Approach to Open Innovation - Braden Kelley • Beyond your four walls • Should Open Innovation live in R&D or marketing? • Innovation is social • A strategic approach to Open Innovation • A holistic approach to Open Innovation • Mobilizing for success • Bringing it all together • Start at the End - David Simoes-Brown and Roland Harwood • Measuring shared rewards • More effective collaborations • Institutionalizing Open Innovation - Steven Goers PhD • Making the case • Defining Open Innovation • Start small, get focused, build capability, get some wins and then expand • Institutionalizing Open Innovation • The Strategic Context for Open Innovation - Andrew Gaule • Scouting for technology but we need effective communication • How to focus your innovation efforts • Leadership Issues and Challenges in the OI World - Matthew Heim • Common challenges • Key considerations and best practices to enhance success • Conclusion • Motivating the Crowd to Participate in Your Innovation Initiative - Hutch Carpenter • The goal of the initiative • Motivations • Conclusion • How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J Ryu • Vision • Approach • Brand • Organizational structure • Tools • Process • Long journey • Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer • External and valuation gaps • IP Gaps • Internal gaps • Conclusion • Soft Skills for Open Innovation Success - Gail Martino and John Bartolone • Introduction • The OI professional soft vs hard skills • Why it matters • Soft skills • Where are these people? • Summary • Open Innovation with Customers: Co-creation at Threadless - Frank Piller • Challenges of identifying what customers want • Co-creation at Threadless • When customer co-creation makes sense • Implementing co-creation • Introducing Open Innovation at Intuit - Jan Bosch and Petra M Bosch-Sijtsema • Setting the context • Internal innovation culture at Intuit • Introducing OI at Intuit • Staged model for introducing OI • Reflection and generalization • Problem description in Open Problem Solving: How to overcom. Seller Inventory # 56536

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Frank Simoes

Published by Roli, New Delhi (2004)

ISBN 10: 8174363467 ISBN 13: 9788174363466

Used Paperback

Quantity Available: 1

From: Vedams eBooks (P) Ltd (New Delhi, India)

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About this Item: Roli, New Delhi, 2004. Paperback. Condition: As New. Reprint. Contents A cautious introduction. Prologue liberation. Goa. 1. All in the family. 2. Heart and home. 3. Boon companions. 4. Boa festas food feni and fun. Epilogue. Alba and simplicio. On a storm swept September afternoon in Goa Frank Simoes finally found what he had been searching for so many years that perfect acre by the sea. And there he began to build his dream house Rockheart. This book began as the story of his labours but eventually became one Goan's discovery of his idyllic native land. It is peopled by a colourful coast of characters ranging from Leopold da Gama Rose who saved himself from a fate worse than death by hiding beneath his mother's skirts to Remo the famous rock musician from Felix Xavier Fernando the confidant of cobras to Barty and Bostao surely the world's only feni fuelled car washing experts. This is more than just a travel book. Thanks to Frank Simoes perceptive eye and abiding love for all things Goan it is a delightful finely etched portrait of a people and their way of life. 318 pp. Seller Inventory # 54213

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A.G. Krishnamurthy

Published by McGraw Hill Education (2013)

New Softcover First Edition

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2013. Softcover. Condition: New. First edition. This book is a fascinating read. It captures how a person with determination and willpower can chart a pioneering path. The lessons from this book are eternal and everlasting. This book teaches us that we need to be focused and channel our energies in realizing our objectives and goals and not get distracted or demotivated by negative people. That is also the spirit of Dhirubhai and Reliance, and Shri A G Krishnamurthy, who has been an integral part of the Reliance Growth Story, has conveyed this truth in a simple and elegant manner.` --- Mukesh Ambani, CMD, Reliance Industries Ltd. `AGK is a man who knows advertising inside out.` ---Padmashree Alyque Padamsee, Former CEO, Lintas, eminent theatre personality and Brand Guru `a fascinating life story` --- T N Ninan, Chairman, Business Standard Ltd. `a sample man`s quest for success through simplicity` --- R Balki, Chairman & Chief Creative Officer, Lowe Worldwide, India If you can dream. Veteran ad man A G Krishnamurthy`s life story reads like a fairy tale come true! Colorfully detailed and peppered with surprising twists and turns, the narrative sweeps across three wide canvases. On the surface, this can be just another story of an ordinary small town boy who made it big despite the odds. It is the author`s gentle humor and the almost self-deprecating story-telling style that make all the difference. A fascinating life journey, the read becomes all the more engrossing because AGK (as he is fondly known) is the creator of two of the country`s most respected advertising institutions - Mudra and MICA - and he make these monumental feats seem so achievable by anybody anywhere. Passionately arguing that dreams are achievable, he takes the reader by the hands as he presents his story, not shying away from listing the consequences, good and bad, of every decision made and every road not taken. Accidental or otherwise, he also has an insider`s view of history in the making: from the unique Nagarjunakonda Museum to the amazing Calico Museum of Textiles to the shaping of Reliance to creating history on his own. Now, that is a life to be envied. Dreams, hard work and determination - three ingredients which can turn one`s life into the stuff bestsellers are made of! Contents: Foreword From Malgudi days to Madison Avenue nights… Preface Janmabhoomi 1. Dhirubhai 2. The Wait 3. The Meeting 4. Childhood 5. Hardships 6. Court Naukri (Job) 7. On Being Appreciated 8. Bapatla 9. Guntur 10. Nagarjunakonda 11. Chennaipatinam 12. Bhagynanagaram â€" Hyderabad Karmabhoomi 1. Ahmedabad 2. Calico Story 3. Teething Troubles 4. Gujarat 5. A Whole New World 6. Communal Riots 7. Shilpi Advertising 8. New World 9. Yukub 10. Vimal 11. Reliance, Naroda 12. Frank Simoes 13. Dhirubhai and Friends 14. Change 15. The Vimal Fashion Shows 16. Rings of Fire 17. Vimal`s Victories 18. My First Lesson in Sincerity 19. On to the Next Orbit Karmaphal 1. In Search of My Own Identity 2. First Steps 3. Beginning of a Value Driven Organization 4. The Mudra Person 5. Faltering Steps 6. Financial Integrity 7. True.It is Lonely at the Top 8. Naga 9. Into Higher Orbits 10. Better Personal Life 11. Sandeep 12. Mudra Videotec 13. DDB (Doyle Dane Bernbach) 14. MICA (Mudra Institute of Communications, Ahmedabad): The Beginning 15. MICA: A Success Story 16. Balki, Bhowmick, Philip 17. Middle Class Values 18. Minnie`s Stories 19. Mudra Letters 20. The Reliance Infocomm Story 21. Bye Bye Mudra 22. A New Turn Photographs Printed Pages: 0. Seller Inventory # 87457

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Frank Simoes

Published by Lustre/Roli Books (2004)

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About this Item: Lustre/Roli Books, 2004. Hardcover. Condition: New. When Frank Simoes, in his own words, `gatecrashed the advertising party`in the sixties, his bosses at S.H. Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns such as Vimal and Raymonds, which have probably set a record of sorts by being in existence till today. Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to `lie down until the feeling goes away`, he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man; as inveterate traveller and biographer of the two places he loved most, Mumbai and Goa; as a great gourmand and connoisseur of good feni and Scotch; and as an irreverent, witty and often scathing chronicler of our times. This is a book you can visit at different times, in different seasons, and come away each time enriched. Printed Pages: 352. Seller Inventory # 45358

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Jerry Pinto (Ed.)

Published by Penguin Books India (2006)

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About this Item: Penguin Books India, 2006. Softcover. Condition: New. Described variously as the Kashi of the South, the Rome of the East and the pearl of the Orient, Goa, located on the west coast of India, is renowned for its scenic charm, its beaches, and the architectural splendour of its temples, churches and old houses. With its sun-sand-surf leitmotif it is also the land of the lotus-eater, a tourist`s paradise of fun and frolic, raves and revelry. But Goa is more than just the world`s favourite holiday destination. Its unique history, shaped by the various dynasties that ruled itâ€"the Rashtrakutas, the Kadambas and the Bahmani Muslims, before its 450-year-long occupation by the Portuguese from 1510â€"has given it a distinctive flavour, a different rhythm, an easy cosmopolitanism. Reflected in Water is a collection of essays, poems, stories and extracts from published works that bring to life both the natural beauty and the changing social and political ethos of India`s smallest state. From Mario Cabral e Sa`s delightful take on the earliest Portuguese women to come to India to Gita Mehta`s description of hippies at Calangute, from Alexander Frater`s mesmerizing account of Goa in the monsoon to Manohar Malgonkar`s ode to the Mangeshi temple, this anthology celebrates the irreverent and the sacred in equal measure. Teotonia R. de Souza`s profile of the little-known ‘opium smuggler who tried to liberate Goa` is as captivating as Frederick Noronha`s portrait of Abbà Faria, eighteenth-century priest, mesmerist and revolutionary, and one of the region`s most famous sons. While Antoine Lewis fleshes out Goa`s culinary delights, Frank Simoes pays a tribute to feni, the quintessential spirit of the place. Naresh Fernandes`s obsessive search for the elusive humerus of St Francis Xavier echoes Vivek Menezes`s quest for a painting by F.N. Souza, arguably the greatest painter the state has produced. And various aspects of Goa`s history and society, arts and architecture engage the interest of writers as diverse as William Dalrymple and Graham Greene, Maria Couto and Armando Menezes. Insightful essays, intense poetry and evocative fiction, as alluring as the place they describe, make Reflected in Water redolent of the very essence of Goa. Printed Pages: 295. Seller Inventory # 23071

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Frank Simoes

Published by Roli

ISBN 10: 8174363033 ISBN 13: 9788174363039

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About this Item: Roli. Condition: As New. Contents: Foreword. The Byculla boy. 2. The lord of the manor. 3. The persuader. 4. The jaundiced eye. 5. The portrait painter. 6. The satirist. 7. The reluctant traveller. 8. The gourmand. 9. The drinking man. 10. The Bombaywallah. 11. The Saraswat Brahmin Roman Catholic Goan. 12. The storyteller. Epilogue: the red typewriter. Chronology. Index. When Frank Simoes in his own words gatecrashed the advertising party in the sixties his bosses at S.H. Benson precursor of Ogilvy Benson and Mather knew they had found a young man of talent. A decade later Simoes set up his own agency and went on to create campaigns like Vimal and Raymonds which have probably set a record of sorts by being in existence till today. Twenty years after the birth of Frank Simoes advertising heedless to the calls of family and friends to lie down until the feeling goes away he abandoned the advertising profession for a full time career as a writer. In this book we bring together the best of Frank Simoes: as ad man as inveterate traveller and biographer of the two places he loved most Mumbai and Goa as a great gourmand and connoisseur of good feni and Scotch and as an irreverent witty and often scathing chronicler of our times. This is a book you can visit at different times in different seasons and come away each time enriched. 352 pp. Seller Inventory # 50817

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Jerry Pinto

Published by Penguin Books, New Delhi (2006)

ISBN 10: 0143100815 ISBN 13: 9780143100812

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About this Item: Penguin Books, New Delhi, 2006. Paperback. Condition: As New. New. Contents Introduction. 1. Konkani folk songs/Jose Pereira and Micael Martins. 2. At Donna Georgina's/William Dalrymple. 3. Misunderstanding Goa/Prabhakar S. Angle. 4. The Goa action/Mankekar and Aparna Mathur. 5. The freedom to choose/Armando Menezes. 6. Goa the unique/Graham Greene. 7. Three lives/Nisha da Cunha. 8. The Chaishop years/David Tomory. 9. From The Voyage of John Huyghen Van Linschoten/John Huyghen Van Linschoten. 10. From Goa and the blue mountains/ Richard F. Burton. 11. Tomb Raider looking for St Francis Xavier/Naresh Fernandes. 12. At the Ferry Wharf/Ranjit Hoskote. 13. The old crone says Three Goan death stories/Jerry Pinto Pria Agni and P. Vel Kumar. 14. The inner and outer life of Goa/Richard Lannoy. 15. From Karma Cola/Gita Mehta. 16. First season in Goa/Cleo Odzer. 17. Outkast D'Souza/Sonia Faleiro. 18. Several views of a visit to Goa/Gerson da Cunha. 19. For Goa and Opium/Teotonia R. de Souza. 20. On the Abbe's Trail/Frederick Noronha. 21. Idyll/Eunice de Souza. 22. From skin/Margaret Mascarenhas. 23. Tiatr An unlimited engagement/Cynthia Gomes James. 24. Our fate Why there isn't a Konkani cinema/Andrew Greno Viegas. 25. Old women/Lucio Rodrigues. 26. The man who Swallowed Goa whole/Vivek Menezes. 27. Virtual Goa/Various. 28. From chasing the monsoon/Alexander Frater. 29. The villagers/H.O. Nazareth. 30. Season's greetings/Adil Jussawalla. 31. Summertime in Malkauns/Samita Sinha. 32. Where has all the culture gone/George Menezes. 33. Rosie's theme/Peter Nazareth. 34. Estado da India/R. Parthasarathy. 35. Everything you ever wanted to know about Feni but were too drunk to ask/Frank Simoes. 36. No blood in the snake oil/Antoine Lewis. 37. The Goan bread vendor/Laxmanrao Sardessai. 38. Luis De Camoens/Santan Rodrigues. 39. Old wall/Jerry Pinto. 40. Catarina and her followers/Mario Cabral e Sa. 41. Stills from Baga beach/Manohar Shetty. 42. The temples in the valley/Manohar Malgonkar. 43. When an ass mounts a cow/Pundalik Naik. 44. Keeping the faith/Maria Aurora Couto. Notes on contributors. Copyright acknowledgements. Described variously as the Kashi of the South the Rome of the east and the pearl of the orient Goa located on the west coast of India is renowned for its scenic charm its beaches and the architectural splendour of its temple churches and old houses. With its sun sand surf leitmotif it is also the land of the lotus eater a tourist's paradise of fun and frolic raves and revelry. But Goa is more than just the world's favourite holiday destination. Its unique history shaped by the various dynasties that ruled it the Rashtrakutas the Kadambas and the Bahmani Muslims before its 450 year long occupation by the Portuguese from 1510 has given it a distinctive flavour a different rhythm an easy cosmopolitanism. Reflected in Water is a collection of essays poems stories and extracts from published works that bring to life both the natural beauty and the changing social and political ethos of India's smallest state. From Mario Cabral e Sa's delightful take on the earliest Portuguese women to come to India to Gita Mehta's description of hippies at Calangute from Alexander Frater's mesmerizing account of Goa in the monsoon to Manohar Malgonkar's ode to the Mangeshi temple this anthology celebrates the irreverent and the sacred in equal measure. 296 pp. Seller Inventory # 62757

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ISBN 10: 8174363033 ISBN 13: 9788174363039

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # Srecommerce12118-37562

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June A. Valladares

Published by Sage Publications (2000)

ISBN 10: 0761994246 ISBN 13: 9780761994244

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About this Item: Sage Publications, 2000. Softcover. Condition: New. First edition. Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes. Printed Pages: 288. Seller Inventory # 7765

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Paul Sloane (Ed.)

Published by Kogan Page Limited/Viva Books (2011)

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About this Item: Kogan Page Limited/Viva Books, 2011. Softcover. Condition: New. First edition. Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind. Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: • what open innovation and crowdsourcing are • how to manage virtual teams and co-create with outsiders • how to handle legal and IP issues • how to get started with open innovation in your business • common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way. Contents: Introduction - The Trend to Open Innovation - Paul Sloane • What is Open Innovation? - Julian Keith Loren • Where did Open Innovation come from? • Multiple facets of Open Innovation • Open Innovation implementations • What else is Open Innovation? • What is Crowdsourcing? - Renee Hopkins • The history of crowds • Crowdsourcing can disrupt • Models for crowdsourcing • How to crowdsource • Conclusion • Open Innovation Typology - Jeffrey Phillips • Suggestive/Participative • Suggestive/Invitational • Directed/Invitational • Directed/Participative • Conclusion • The Importance of a Strategic Approach to Open Innovation - Braden Kelley • Beyond your four walls • Should Open Innovation live in R&D or marketing? • Innovation is social • A strategic approach to Open Innovation • A holistic approach to Open Innovation • Mobilizing for success • Bringing it all together • Start at the End - David Simoes-Brown and Roland Harwood • Measuring shared rewards • More effective collaborations • Institutionalizing Open Innovation - Steven Goers PhD • Making the case • Defining Open Innovation • Start small, get focused, build capability, get some wins and then expand • Institutionalizing Open Innovation • The Strategic Context for Open Innovation - Andrew Gaule • Scouting for technology but we need effective communication • How to focus your innovation efforts • Leadership Issues and Challenges in the OI World - Matthew Heim • Common challenges • Key considerations and best practices to enhance success • Conclusion • Motivating the Crowd to Participate in Your Innovation Initiative - Hutch Carpenter • The goal of the initiative • Motivations • Conclusion • How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J Ryu • Vision • Approach • Brand • Organizational structure • Tools • Process • Long journey • Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer • External and valuation gaps • IP Gaps • Internal gaps • Conclusion • Soft Skills for Open Innovation Success - Gail Martino and John Bartolone • Introduction • The OI professional soft vs hard skills • Why it matters • Soft skills • Where are these people? • Summary • Open Innovation with Customers: Co-creation at Threadless - Frank Piller • Challenges of identifying what customers want • Co-creation at Threadless • When customer co-creation makes sense • Implementing co-creation • Introducing Open Innovation at Intuit - Jan Bosch and Petra M Bosch-Sijtsema • Setting the context • Internal innovation culture at Intuit • Introducing OI at Intuit • Staged model for introducing OI • Reflection and generalization • Problem description in Open Problem Solving: How to overcom. Seller Inventory # 56536

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June A. Valladares

Published by Sage Publications (2000)

ISBN 10: 0761994246 ISBN 13: 9780761994244

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About this Item: Sage Publications, 2000. Softcover. Condition: New. First edition. Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes. Printed Pages: 288. Seller Inventory # 7765

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Edited by Nilanjana S. Roy

Published by Penguin Books (2004)

ISBN 10: 0143031481 ISBN 13: 9780143031482

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About this Item: Penguin Books, 2004. Soft cover. Condition: As New. Contents: Introduction: setting the table. Individual Portions: 1. On leavened bread/Salman Rushdie. 2. My first buffet lunch/Busybee. 3. Past times: first tastes that lasted forever/Vir Sanghvi. 4. Gustad's chicken/Rohinton Mistry. 5. Eating meat/M.K. Gandhi. 6. Everything you ever wanted to know about Feni but were too drunk to ask/Frank Simoes. 7. Flesh in the valley/Sudha Koul. 8. The remains of the feast/Githa Hariharan. 9. Banquet Nationalism/Mukul Kesavan. 10. The outsider's Thali/E.M. Forster. 11. Trotter laws/I. Allan Sealy. 12. English soup/Geoffrey C. Ward and Diane R. Ward. 13. Jelly/Saadat Hasan Manto. 14. Chutnification/Salman Rushdie. 15. Tibetan dinner/Amitav Ghosh. Food and the senses: 16. Baby food/Raj Kamal Jha. 17. Cooking women/Anuradha Roy. 18. Charms of life/Busybee. 19. Initiation/Radhika Jha. 20. Shrikhand/Ruchir Joshi. 21. Bread for the sweeper/Mulk Raj Anand. 22. Black-collar workers/Suketu Mehta. 23. Mahesh/Sarat Chandra Chatterjee. 24. French leave/Purabi Basu. 25. Guest is God/Abdul Bismillah. 26. Everybody loves a good drought/P. Sainath. Masala mix: 27. Bhelpuri: it's all about texture/Vir Sanghvi. 28. The anger of aubergines/Bulbul Sharma. 29. The great mango yatra/David Davidar. 30. The secrets of spices/Chitra Banerjee Divakaruni. 31. Just desserts/I. Allan Sealy. Deprivation: 32. Apu's trials/Bibhutibhushan Bandopadhyaya. 33. Fasting/R.K. Narayan. 34. The diet/Manjula Padmanabhan. 35. Leftovers/Anjana Appachana. 36. Salt/Mahasweta Devi. Across the seven seas: 37. Mrs. Sen's/Jhumpa Lahiri. 38. Mr. Biswas Rebels/V.S. Naipaul. 39. Shopping for more/Anita Desai. 40. A Barisal winter/Chitrita Banerji. 41. The man who couldn't stop eating/Atul Gawande. Notes on contributors. Return to Literature Catalogue . New Delhi, Penguin Books, 2004, vi, 299 p., ISBN 0-67-005768-1. "Pirouetting between laughter and tears, Siddharth Dhanvant Shanghvi's technicolour debut tells the story of four extraordinary lives. Of Anuradha Gandharva, gifted with astonishing beauty and magical songs; of her husband, Vardhmaan, struggling with secret losses; of Nandini, a deviously alluring artist, with a penchant for panthers and walking on water; and of Shloka, the Gandharvas' delicate, disturbingly silent child. As their fates unravel in an old villa in 1920s' India, they learn to navigate the ever-changing landscape of love, and in doing so encounter a host of eccentrics: Mr. Bunkusdaas, the father of Bollywood cinema; Stella Dimm, 'England's first ever Tit girl'; Libya Dass, rarely seen out of her porcelain bathtub; and Percival Worthington, the aristocratically limp son of the governor of Bombay, on whom Nandini rashly sets her sights. The Last Song of Dusk is a tale of exquisite friendships, immense sacrifices and dangerous desires. Told with tenderness and with dazzling wit, it will haunt you long after you have turned the final page." (jacket). Seller Inventory # 55764

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June A. Valladares

Published by Sage Publications (2000)

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About this Item: Sage Publications, 2000. Softcover. Condition: New. First edition. Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes. Printed Pages: 288. Seller Inventory # 7765

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New PAPERBACK

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About this Item: PAPERBACK. Condition: New. B000RABJ7G *BRAND NEW* Ships Same Day or Next! Ships From Springfield, VA USA!. Seller Inventory # MON0000003238

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Frank Simoes

Published by Viking (1994)

ISBN 10: 0670860832 ISBN 13: 9780670860838

Used Hardcover First Edition

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About this Item: Viking, 1994. Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Black boards with gilt titles to the spine. Clean pages and firm binding. Jacket is not price clipped and just has a small (thumbnail) size piece missing from the rear top edge. Seller Inventory # 4458

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Frank Simoes

Published by Roli Books Pvt Ltd (2004)

ISBN 10: 8174363467 ISBN 13: 9788174363466

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About this Item: Roli Books Pvt Ltd, 2004. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 8174363467

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Frank Simoes

Published by Roli Books Pvt Ltd

ISBN 10: 8174363467 ISBN 13: 9788174363466

Used Paperback

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About this Item: Roli Books Pvt Ltd. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2844267791

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About this Item: Condition: New. Publisher/Verlag: Narr | Mit E-Book | Der in der Romanistik erarbeitete Begriff der Diskurstraditionen hat seit seiner Einführung in zahlreichen empirischen Untersuchungen Anwendung gefunden, und das Verhältnis von Diskurstraditionen und Diskursanalyse wurde intensiv untersucht. Inzwischen wurden unterschiedliche inhaltliche Bestimmungen des Begriffs vorgenommen, die insbesondere hinsichtlich der Abgrenzung von Textsorten sowie der Bestimmung des Verhältnisses von Diskurstraditionen und Einzelsprache divergieren.Ausgehend von dieser Feststellung wird im vorliegenden Band das Verhältnis von Diskurstraditionellem und Einzelsprachlichem mit einer spezifischen Perspektivierung diskutiert: Diskurstraditionen werden als Instrument der Sprachwandelforschung in den Blick genommen, und es wird untersucht, in welchem Verhältnis Diskurstraditionelles und Einzelsprachliches im Sprachwandel zueinander stehen.Ausgewählte Fallstudien zur Entstehung von Diskurstraditionen und zum Sprachausbau in der Romania berücksichtigen dabei sowohl den lateinischen Einfluss als auch romanische Entwicklungen. Weitere Beiträge befassen sich mit sprachwandeltheoretischen und methodologischen Fragen der Berücksichtigung diskurstraditioneller Aspekte: Welche Typen von Diskurstraditionen sind - als Instrument der Sprachwandelforschung und Sprachkompetenz - wesentlich? Sollte neben Diskurstraditionen auch der Begriff des Diskurstraditionellen stärkere Berücksichtigung finden? Und welche Desiderate können für die Konzipierung historischer Korpora hinsichtlich der Einbeziehung diskurstraditioneller Aspekte formuliert werden? | DanksagungDiskurstraditionen, Diskurstraditionelles und Einzelsprachliches im Sprachwandel: Zur EinleitungI Diskurstraditionen und Diskurstraditionelles in derSprachtheorieII Einzelsprachliches, Diskurstraditionelles und Innovationenim DiskursIII Diskurstraditionen und Diskurstraditionelles lateinischenUrsprungs und ihr Einfluss auf Entwicklung und Ausbau derromanischen SprachenIV Korpuslinguistische und psycholinguistische Perspektivenauf Diskurstraditionen und Diskurstraditionelles in derEntwicklung einzelner romanischer SprachenÜberSetzungen der AbstractsAngaben zu den Beiträgerinnen und BeiträgernIndexMit Beiträgen von:Rafael Cano Aguilar, Alessandra Castilho Ferreira da Costa, Charlotte Coy, José da Silva Simoes, Santiago del Rey Quesada, Barbara Frank-Job, Sebastian Greusslich, Markus Ising, Bart Jacobs, Johannes Kabatek, Verena Kewitz, Óscar Loureda Lamas, Ana Llopis Cardona, Wulf Oesterreicher, Maria Clara Paixao de Sousa, Lola Pons Rodriguez, Angela Schrott, Verena Schwägerl-Melchior, Maria Selig, Joan Torruella, Birgit Umbreit, Eva Varga, Richard Waltereit und Esme Winter-Froemel | Format: Paperback | Language/Sprache: german/deutsch | 595 gr | 220x150x26 mm | 378 pp. Seller Inventory # K9783823369455

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