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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/02/1999 (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

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From: Fun_Meister (Wallingford, United Kingdom)

Bookseller Rating: 5-star rating

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Item Description: Bantam Doubleday Dell Publishing Group 01/02/1999, 1999. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780385493697

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/11/1999 (1999)

ISBN 10: 0385494084 ISBN 13: 9780385494083

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From: Fun_Meister (Wallingford, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 01/11/1999, 1999. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780385494083

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 31/01/1997 (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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From: AwesomeBooks (Wallingford, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 31/01/1997, 1997. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780385482059

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 31/01/1997 (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used

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From: Fun_Meister (Wallingford, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 31/01/1997, 1997. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780385482059

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/02/1999 (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

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Item Description: Bantam Doubleday Dell Publishing Group 01/02/1999, 1999. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780385493697

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/11/1999 (1999)

ISBN 10: 0385494084 ISBN 13: 9780385494083

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Item Description: Bantam Doubleday Dell Publishing Group 01/11/1999, 1999. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780385494083

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/11/1999 (1999)

ISBN 10: 0385494084 ISBN 13: 9780385494083

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From: AwesomeBooks (Wallingford, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 01/11/1999, 1999. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780385494083

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/02/1999 (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

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Item Description: Bantam Doubleday Dell Publishing Group 01/02/1999, 1999. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780385493697

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 31/01/1997 (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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From: AwesomeBooks (Wallingford, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 31/01/1997, 1997. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780385482059

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/02/1999 (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

Used Paperback

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From: Bahamut Media (Reading, United Kingdom)

Bookseller Rating: 4-star rating

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Item Description: Bantam Doubleday Dell Publishing Group 01/02/1999, 1999. Paperback. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780385493697

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/02/1999 (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

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Quantity Available: 1

From: Bahamut Media (Reading, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 01/02/1999, 1999. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780385493697

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/11/1999 (1999)

ISBN 10: 0385494084 ISBN 13: 9780385494083

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From: Bahamut Media (Reading, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 01/11/1999, 1999. Hardcover. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780385494083

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Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group 01/11/1999 (1999)

ISBN 10: 0385494084 ISBN 13: 9780385494083

Used Hardcover

Quantity Available: 1

From: Bahamut Media (Reading, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group 01/11/1999, 1999. Hardcover. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780385494083

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Peppers, Don; Rogers, Martha

Published by Westminster, Maryland, U.S.A.: Bantam Dell Pub Group, 1997 (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover Signed

Quantity Available: 1

From: Rickert & Beagle Books (Pittsburgh, PA, U.S.A.)

Bookseller Rating: 4-star rating

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Item Description: Westminster, Maryland, U.S.A.: Bantam Dell Pub Group, 1997, 1997. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. Hard Cover. Very Good/Very Good. inscribed by Don Peppers on half title page; 8vo - over 7¾" - 9¾" tall. light edgewear along boards and rubbing along edges of dustcover; mylar protected. Inscribed by Author(s). Bookseller Inventory # 54721

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Peppers, Don and Rogers, Martha

Published by Bantam Doubleday Dell Publishing Group (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

Used Paperback

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From: Brit Books (Milton Keynes, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group, 1999. Paperback. Book Condition: Used; Good. Bookseller Inventory # 1877842

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Peppers, Don;Rogers, Martha

Published by Bantam Dell Pub Group, Westminster, Maryland, U.S.A. (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover

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From: The Book Escape (Baltimore, MD, U.S.A.)

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Item Description: Bantam Dell Pub Group, Westminster, Maryland, U.S.A., 1997. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Good. 7.50 x 5.25. DJ and covers have mild edgewear. 0.5 inch tear near top corner of DJ. Small signiture inside of frond cover. Pages of text are clean, lightly toned and free of markings. Binding is secure. ***We ship daily. Our books are carefully described and packaged in boxes (not envelopes). A gift card and personalized message can be included upon request.***. Bookseller Inventory # 412452

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Peppers, Don; Rogers, Martha

Published by Bantam Dell Pub Group, Westminster, Maryland, U.S.A. (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover First Edition Signed

Quantity Available: 1

From: Collectorsemall (Rialto, CA, U.S.A.)

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Item Description: Bantam Dell Pub Group, Westminster, Maryland, U.S.A., 1997. Cloth. Book Condition: Fine. Dust Jacket Condition: Near Fine. 7th Printing. Size: 12mo - over 6¾" - 7¾" tall. Author Signed. Bookseller Inventory # 010453

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Peppers, Don; Rogers, Martha

Published by Bantam Dell Pub Group, New York (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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Item Description: Bantam Dell Pub Group, New York, 1997. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. pp. 436. Price sticker on back of dust jacket. Light shelf wear, otherwise in good condition. Bookseller Inventory # 501682

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Used Hardcover

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Item Description: 1940. Morrison Foundation Lectures. San Francisco, CA: The State Bar of California, 1940. 285 pp. Ex-library with stamps, card pocket on rear pastedown page and white lettering location on spine. Black cloth with gilt lettering. Internally clean. *Includes ten lectures delivered by: Roscoe Pound. Cooperation in Enforcement of Law.; Hon. James Grafton Rogers. The Lawyer in American Public Life.; Henry M. Bates. Trends in American Government.; Chester H. Rowell. Has the NRA Killed the Constitution?; Will Shafroth. A Tide in the Affairs of Lawyers.; Dr. Robert A. Millikan. Whither Civilization?; George Wharton Pepper. This Profession of Ours.; Hon. Merrill E. Otis. The Judge to the Jury.; Col. O.R. McGuire. The Conflict Between Individual and Group Rights in America.; Hon. Henry Hague Davis. Some Influences of American Lawyers on the Growth of English Law. Bookseller Inventory # 48981

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Don Peppers and Martha Rogers, Ph.D. (Authors)

Published by A Currency Book/ Published by Doubleday/ A Division of Bantam Doubleday Dell Publishing Group, Inc., New York (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover First Edition

Quantity Available: 1

From: gearbooks (The Bronx, NY, U.S.A.)

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Item Description: A Currency Book/ Published by Doubleday/ A Division of Bantam Doubleday Dell Publishing Group, Inc., New York, 1997. Hardcover. Book Condition: Like New. Dust Jacket Condition: Very Good. Richard Tuschman (Jacket Illustration); Amy C. King (Jacket Design); Allan Penn (Author Photo); Richard Oriolo (Design) (illustrator). 1st Edition. 8vo - over 7¾" - 9¾" tall. 436 pp. Nearly flawless copy and dj with minimal external wear, crisp pages and clean text. Small stains on fore edge. Bookseller Inventory # 3iDd0035

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Robert Passikoff

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 047004022X ISBN 13: 9780470040225

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From: The Book Depository US (London, United Kingdom)

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Book Condition: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. Praise for Predicting Market Success Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand s unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. -Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand s continued success. Passikoff s market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick. -Lenore Skenazy, syndicated columnist Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability. -Erich Joachimsthaler, Chairman, Vivaldi Partners If you want a business book that will make you feel justified, complimented, and comfortable, don t read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can t afford not to. -John Gaffney, Executive Editor, Peppers Rogers Group. Bookseller Inventory # AAH9780470040225

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Robert Passikoff

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 047004022X ISBN 13: 9780470040225

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Book Condition: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. Praise for Predicting Market Success Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand s unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. -Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand s continued success. Passikoff s market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick. -Lenore Skenazy, syndicated columnist Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability. -Erich Joachimsthaler, Chairman, Vivaldi Partners If you want a business book that will make you feel justified, complimented, and comfortable, don t read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can t afford not to. -John Gaffney, Executive Editor, Peppers Rogers Group. Bookseller Inventory # AAH9780470040225

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Robert Passikoff

Published by John Wiley and Sons Ltd

ISBN 10: 047004022X ISBN 13: 9780470040225

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From: THE SAINT BOOKSTORE (Southport, United Kingdom)

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Item Description: John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand, Robert Passikoff, Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." -Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." -Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." -Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." -Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." -John Gaffney, Executive Editor, Peppers & Rogers Group. Bookseller Inventory # B9780470040225

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Don Peppers; Martha Rogers

Published by Penguin Group (2016)

ISBN 10: 0143108557 ISBN 13: 9780143108559

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Item Description: Penguin Group, 2016. Book Condition: New. Bookseller Inventory # TH9780143108559

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John McKean

Published by John Wiley and Sons Ltd, United Kingdom (2010)

ISBN 10: 0470686200 ISBN 13: 9780470686201

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. 230 x 156 mm. Language: English . Brand New Book. Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business s sales and marketing approaches specific to survive and thrive in each economic cycle and transition. The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter - and continually using data to reinforce the idea that business can be more science than art, after all. - Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines John McKean s work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty - as well as the improved operating leverage - that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson. - John Quinn, former Customer Service and Support Executive, Bank of America In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition. - Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight Improvement, Walt Disney Parks Resorts John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate. - Trevor Dukes, Business Systems, WH Smith The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy. - Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles. - Don Peppers and Martha Rogers, Ph.D., Peppers Rogers Group. Bookseller Inventory # AAH9780470686201

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John McKean

Published by John Wiley and Sons Ltd, United Kingdom (2010)

ISBN 10: 0470686200 ISBN 13: 9780470686201

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. 230 x 156 mm. Language: English . Brand New Book. Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business s sales and marketing approaches specific to survive and thrive in each economic cycle and transition. The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter - and continually using data to reinforce the idea that business can be more science than art, after all. - Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines John McKean s work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty - as well as the improved operating leverage - that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson. - John Quinn, former Customer Service and Support Executive, Bank of America In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition. - Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight Improvement, Walt Disney Parks Resorts John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate. - Trevor Dukes, Business Systems, WH Smith The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy. - Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles. - Don Peppers and Martha Rogers, Ph.D., Peppers Rogers Group. Bookseller Inventory # AAH9780470686201

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Alan Trefler, Birgit Reit

Published by Wiley-VCH Verlag GmbH

ISBN 10: 3527508546 ISBN 13: 9783527508549

New Hardcover

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Item Description: Wiley-VCH Verlag GmbH. Hardback. Book Condition: new. BRAND NEW, Der Bauplan fur den Digitalen Wandel - Revolutionieren Sie das Kundenerlebnis Durch Standige Digitale Innovationen, Alan Trefler, Birgit Reit, Der Survival Guide zu den Kundenerlebnissen einer digitalen Organisation In Der Bauplan fur den digitalen Wandel. Revolutionieren Sie das Kundenerlebnis durch standige digitale Innovationen zeigt Alan Trefler was ein Unternehmen braucht, um die notwendigen Anderungen in seiner Denkweise uber Kunden, die eigenen Leute und die Technologie durchfuhren zu konnen, damit sichergestellt wird, dass es die "Markendammerung" uberlebt. "Neu ist jedoch der Ansatz zur Digitalisierung des Unternehmens, der in diesem Buch dargelegt wird.Es ist hochste Zeit, dass Sie sich radikale Gedanken daruber machen, welche Rolle die Technologie in Ihrem Unternehmen spielt und was sie leisten soll." Aus dem Geleitwort von James Champy, Mitautor von Business Reengineering: Die Radikalkur fur Ihr Unternehmen "Wir alle wissen, dass die verfugbaren Datenmengen und die dramatischen Veranderungen in den Erwartungen der Kunden einen grossen Druck auf Unternehmen ausuben. Alan identifiziert, wie Sie Technologie und Prozesse einsetzen mussen, um nicht nur die gestiegenen Erwartungen zu erfullen, sondern auch, um in dieser veranderten Geschaftswelt weiter zu wachsen - und das macht er sehr uberzeugend. Wenn Sie ein Unternehmen haben und versuchen herauszufinden, wie Sie Handel im 21. Jahrhundert treiben, dann lesen Sie dieses Buch. Sie werden sich nicht nur besser fuhlen, Sie werden vielleicht auch wissen, was zu tun ist. Also, los. Jetzt! Lesen!" Paul Greenberg, Autor von CRM at the Speed of Light "Alan Trefler ist der seltene Hightech-CEO, der sowohl die Richtung des Business vorhersieht, als auch die Systeme erstellt, die ein agiles Unternehmen ermoglichen. Der Bauplan fur den digitalen Wandel wird die Fantasie von jedem beflugeln, der versucht, Innovationen fur digitale Geschaftsmodelle zu schaffen." Michael Maoz, VP und Gartner-Analyst, Gartner, Inc. "Der Bauplan fur den digitalen Wandel fasst sehr gut die Probleme zusammen, mit denen sich jedes Unternehmen im Umgang mit den vernetzten und mit digitaler Macht ausgestatteten Konsumenten von heute beschaftigen muss. Die Lektion ist einfach: Im digitalen Zeitalter bestimmen die Konsumenten, nicht die Unternehmen." Don Peppers, Peppers & Rogers Group. Bookseller Inventory # B9783527508549

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Peppers, Don; Rogers, Martha

Published by Bantam Dell Pub Group, New York (1997)

ISBN 10: 0385485662 ISBN 13: 9780385485661

Used Soft Cover

Quantity Available: 1

From: Books@Ruawai (Kaipara District, New Zealand)

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Item Description: Bantam Dell Pub Group, New York, 1997. Soft Cover. Book Condition: Good To Worn - Browned. First Currency Paperback. Size: 5 " x 7 1/4". Bookseller Inventory # 012555

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John McKean

Published by John Wiley and Sons Ltd

ISBN 10: 0470686200 ISBN 13: 9780470686201

New Hardcover

Quantity Available: 2

From: THE SAINT BOOKSTORE (Southport, United Kingdom)

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Item Description: John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Managing Customers Through Economic Cycles, John McKean, Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter - and continually using data to reinforce the idea that business can be more science than art, after all." - Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines "John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers' experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty - as well as the improved operating leverage - that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson." - John Quinn, former Customer Service and Support Executive, Bank of America "In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition." - Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts "John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate." - Trevor Dukes, Business Systems, WH Smith "The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy." - Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy "It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles." - Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group. Bookseller Inventory # B9780470686201

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PEPPER, Roger S.

Published by Arno Press, 1979. (1979)

Used Hardcover

Quantity Available: 1

From: The Book Firm (Perth, WA, Australia)

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Item Description: Arno Press, 1979., 1979. Hardcover. Small light mark to front cover, o/wise good condition. No dj. 91pp. ISBN 0405114761. 29382. Bookseller Inventory # 60604

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