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Rosenbaum-Elliott, Richard, Percy, Larry

Published by Oxford University Press (2012)

ISBN 10: 0199605580ISBN 13: 9780199605583

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Softcover

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From: HPB-Dallas (Dallas, TX, U.S.A.)

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About this Item: Oxford University Press, 2012. Paperback. Condition: Acceptable. Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0002360873

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Percy, Larry; Rosenbaum-Elliott, Richard

Published by Oxford University Press (2012)

ISBN 10: 0199605580ISBN 13: 9780199605583

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Oxford University Press, 2012. Condition: UsedAcceptable. book. Seller Inventory # M0199605580_4

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Percy, Larry; Rosenbaum-elliott, Richard

Published by Oxford Univ Pr (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

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About this Item: Oxford Univ Pr, 2016. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0198703651-2-4

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Percy, Larry;rosenbaum-Elliott, Richard

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From: GreatBookPrices (Columbia, MD, U.S.A.)

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About this Item: Condition: New. Seller Inventory # 24540532-n

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Percy, Larry;rosenbaum-Elliott, Richard

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 24540532

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Larry Percy, Richard Rosenbaum-Elliott

Published by Oxford University Press, United Kingdom (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

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About this Item: Oxford University Press, United Kingdom, 2016. Paperback. Condition: New. 5th Revised edition. Language: English. Brand new Book. Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: Flashcard glossaryAdditional questionsFurther reading updatesWeb links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentariesFor Lecturers: Suggested IPA case historiesSuggested classroom exercisesPowerPoint slides. Seller Inventory # AOP9780198703655

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Larry Percy, Richard Rosenbaum-Elliott

Published by Oxford University Press, United Kingdom (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

New
Softcover

Quantity available: 10

From: Book Depository hard to find (London, United Kingdom)

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About this Item: Oxford University Press, United Kingdom, 2016. Paperback. Condition: New. 5th Revised edition. Language: English. Brand new Book. Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: Flashcard glossaryAdditional questionsFurther reading updatesWeb links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentariesFor Lecturers: Suggested IPA case historiesSuggested classroom exercisesPowerPoint slides. Seller Inventory # BTA9780198703655

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Percy, Larry;rosenbaum-Elliott, Richard

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From: GreatBookPricesUK (Castle Donington, DERBY, United Kingdom)

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About this Item: Condition: New. Seller Inventory # 24540532-n

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Percy, Larry;rosenbaum-Elliott, Richard

Used

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From: GreatBookPricesUK (Castle Donington, DERBY, United Kingdom)

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 24540532

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Larry Percy, Richard Rosenbaum-Elliott

Published by OUP Oxford 2016-04-01 (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: OUP Oxford 2016-04-01, 2016. Paperback. Condition: New. Seller Inventory # 6666-OUP-9780198703655

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Larry Percy, Richard Rosenbaum-Elliott

Published by OUP Oxford 2016-05-05 (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: OUP Oxford 2016-05-05, 2016. Paperback. Condition: New. Seller Inventory # 6666-GRD-9780198703655

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Percy, Larry (Visiting Professor, Visiting Professor, Copenhagen Business School),Rosenbaum-Elliott, Richard (Professor of Marketing and Consumer Research, Professor of Marketing and Consumer Research

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: Condition: As New. book. Seller Inventory # ria9780198703655_rkm

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Rosenbaum-Elliott, Richard, Percy, Larry

Published by OUP Oxford (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

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From: The Monster Bookshop (Fleckney, United Kingdom)

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About this Item: OUP Oxford, 2016. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0001974492

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Percy, Larry (Visiting Professor, Visiting Professor, Copenhagen Business School),Rosenbaum-Elliott, Richard (Professor of Marketing and Consumer Research, Professor of Marketing and Consumer Research

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: Condition: New. book. Seller Inventory # ria9780198703655_new

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Percy, Larry, Rosenbaum-Elliott, Richard

Published by Oxford University Press (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

New
Softcover

Quantity available: 7

From: Kennys Bookshop and Art Galleries Ltd. (Galway, GY, Ireland)

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About this Item: Oxford University Press, 2016. Condition: New. Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. Num Pages: 432 pages. BIC Classification: KJC; KJMV7; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 246 x 189. . . 2016. UK ed. Paperback. . . . . Seller Inventory # V9780198703655

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Larry Percy

Published by Oxford University Press (2012)

ISBN 10: 0199605580ISBN 13: 9780199605583

Used
Softcover

Quantity available: 1

From: BOOK POINT PTE LTD (SINGAPORE, Singapore)

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About this Item: Oxford University Press, 2012. SoftCover. Condition: Very Fine. Dust Jacket Condition: As New. Richard Rosenbaum-Elliott (illustrator). Used book in good condition. No Highlighting/Marking/Underline,Neat & Clean Copy.Ships with tracking and packaged with care.Buy with confidence, excellent customer service!. Seller Inventory # BK 0062072 JB_DB

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Percy, Larry; Rosenbaum-Elliott, Richard

Published by Oxford University Press (2012)

ISBN 10: 0199605580ISBN 13: 9780199605583

Used
Softcover

Quantity available: 1

From: GlassFrogBooks (Hawthorne, CA, U.S.A.)

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About this Item: Oxford University Press, 2012. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0199605580-2-4

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Percy, Larry, Rosenbaum-Elliott, Richard

Published by Oxford University Press

ISBN 10: 0198703651ISBN 13: 9780198703655

New
Softcover

Quantity available: 7

From: Kennys Bookstore (Olney, MD, U.S.A.)

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About this Item: Oxford University Press. Condition: New. Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. Num Pages: 432 pages. BIC Classification: KJC; KJMV7; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 246 x 189. . . 2016. UK ed. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780198703655

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Percy, Larry/ Rosenbaum-Elliott, Richard

Published by OUP Oxford (2016)

ISBN 10: 0198703651ISBN 13: 9780198703655

New
Softcover

Quantity available: 1

From: Revaluation Books (Exeter, United Kingdom)

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About this Item: OUP Oxford, 2016. Paperback. Condition: Brand New. 5th edition. 456 pages. 9.61x7.40x0.87 inches. In Stock. Seller Inventory # __0198703651

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Percy, Larry; Rosenbaum-Elliott, Richard

Used
Softcover

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From: V Books (DH, SE, Spain)

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About this Item: Paperback. Condition: Muy Bueno / Very Good. Seller Inventory # 100000000638989

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Results (1 - 20) of 20